What can the PR industry learn from Kung Fu Panda?
34
WHAT CAN THE PR INDUSTRY LEARN FROM KUNG FU PANDA? Ben Shipley Managing Director, Spectrum Group Hong Kong 2016 @benshipley
-
Upload
ben-shipley -
Category
Marketing
-
view
439 -
download
0
Transcript of What can the PR industry learn from Kung Fu Panda?
WHAT CAN THE PR INDUSTRY LEARN FROM KUNG FU PANDA?
Ben ShipleyManaging Director, Spectrum Group
Hong Kong 2016@benshipley
Our clients are under more pressure than ever to show the
impact of their function at a business level
Media, advertising and digital agencies are co-opting PR language
to explain the future of marketing
Consider how you work with the agencies that have traditionally made up the mix, as well as the newer players in the ecosystem
2016 will see an increase of at least 8% in spend on data-driven marketing across both B2B and B2C companies
Winterberry Research
THANKS
[email protected] @benshipley