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What Can Database Marketers Learn from

Content Marketing World?

Written by: Mark Price,Managing Partner of M Squared Group

About M Squared Group

M Squared Group is a data-driven marketing consulting firm. We help our clients build measurable, long-term customer relationships and revenue streams using data-driven insights and targeted customer communications and services. Our approach is fast, practical and financially-driven.

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info@msquaredgroup.comwww.msquaredgroup.com

What I Learned at Content Marketing World 2013

Every database marketer is in the content business, whether they want to be or not.

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The Question is:

What is your content telling your

customers about your business

and how you want to relate to them?

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Start out with these Assumptions:

Customers don't care about your company; they care about their problems and how you can solve them

Customers and prospects conduct 70%+ of their sales process before they contact your company

Content transmits valuable insight into your brand, your values and how you treat customers

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The most frequent communication database

marketers send out to their customers is email.

What does your email say about what you think of your customer?

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It is time for database marketers to become publishers.

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The end result will be increased short- and long-term revenue as well as increased loyalty and brand preference.

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This will help you gain share of mind in order to

garner share of wallet.

Content Marketing should be given the same thorough testing analysis as any other marketing campaign.

This also provides “SEO Fuel”

You increase the chance that customers will find your information when they search online

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As long as consumers have the same problems, they will keep searching, keep finding your content,

and then reach out to your company to help solve their problems

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the impact of additional transactions driven by online content should also be analyzed and included in the results.

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So when the results of a content marketing campaign is analyzed,

Customers are sick of the sale, sale, sale messages delivered by most companies

Just because they take

advantage of the offer does not mean you have captured

their preference or their loyalty

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Marketers need to start testing content + offers over a 3-4 month period.

The net impact could change your marketing, your marketing department

and your impact on retention and

loyalty.Contact Us: 952.746.3230

Contact Us: 952.746.3230

Website: http://www.msquaredgroup.com Blog: http://blog.msquaredgroup.com/blog Twitter: MarkPriceMSGLinkedIn: www.linkedin.com/in/markpricemsg/

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