What can B2B Marketers learn from Political Campaigns?

©2013 InsideView. All rights reserved. ©2013 InsideView. All rights reserved.

What can B2B Marketers learn from Political Campaigns?

Dreamforce 2013


Agenda (30 Min)

• The Campaign • 3 lessons for B2B Marketers• How can InsideView help?• Q & A


Campaign At a Glance

Buyer/Voter • Very large & diverse• Social Media savviness• Demands authenticity

Goal = WIN!!!!!• Raise money fast• Volunteers• Messaging (National /Local)


Social Media Rockstar!

Campaign At a Glance


Campaign At a Glance“Email is a powerful, underrated tool, because it’s not cool and new like social media. But it’s definitely effective; 22% more so than social media, actually.” - Teddy Goff, Digital Director, Obama 2012 Campaign


Lesson #1

Invest in segmenting your database regularly


Lesson #2

Personalization

http://nymag.com/news/intelligencer/obama-emails-2012-8/


Lesson #3

Measure engagement to increase conversion


InsideView TARGET

Lesson #2 Personalization

Build lists with company and contact firmographicsUse business events to create customer-focused messagesUse common personal & corporate connections Use Compelling

Business Events

Event-Based Targeting


InsideView LEAD ENRICH

Lesson #3Measure Engagement to Increase Conversion

Company, contact, and social data

Faster lead scoring & routing

Enrich ALL leads sources

Simple integration

YOUR SIMPLE WEB FORM SUBMISSION

BECOMES A COMPLETE RECORD IN

How InsideView Can Help B2B Marketers?

Clean Data Lead Enrichment

Target


Questions?

Nirav BisaryaProduct [email protected]@insideview.com

What can B2B Marketers learn from Political Campaigns?

Marketing

Transcript of What can B2B Marketers learn from Political Campaigns?