What brands are doing on twitter

44
What are brands doing on twitter

description

A snapshot of brands using twitter to talk, help (serve), listen and sell.Looks at brands that do these things well and not so well.

Transcript of What brands are doing on twitter

Page 1: What brands are doing on twitter

What are brands doing on twitter

Page 2: What brands are doing on twitter

1. Listening

2. Helping

3. Talking

4. Selling

What are brands doing on twitter

Page 3: What brands are doing on twitter

“On twitter they can complain or praise. And we can use it as a way to gauge how people are feeling”.

Anamaria Irazabal, Marketing Director, Pepsi

Page 4: What brands are doing on twitter
Page 5: What brands are doing on twitter

1. Listening

2. Helping

3. Talking

4. Selling

What we want to do on twitter

Page 6: What brands are doing on twitter

Eurostar learned why this is important

Page 7: What brands are doing on twitter

How O2 is using twitter to listen

Page 8: What brands are doing on twitter

twitter can help turn a bad situation …

Page 9: What brands are doing on twitter

1. Listening

2. Helping

3. Talking

4. Selling

What we want to do on twitter

Page 10: What brands are doing on twitter

… into a good one

Page 11: What brands are doing on twitter
Page 12: What brands are doing on twitter
Page 13: What brands are doing on twitter
Page 14: What brands are doing on twitter
Page 15: What brands are doing on twitter
Page 16: What brands are doing on twitter
Page 17: What brands are doing on twitter
Page 18: What brands are doing on twitter
Page 19: What brands are doing on twitter
Page 20: What brands are doing on twitter
Page 21: What brands are doing on twitter

1. Listening

2. Helping

3. Talking

4. Selling

What we want to do on twitter

Page 22: What brands are doing on twitter
Page 23: What brands are doing on twitter
Page 24: What brands are doing on twitter

How O2 is using twitter to talk

Page 25: What brands are doing on twitter

1. Listening

2. Helping

3. Talking

4. Selling

What we want to do on twitter

Page 26: What brands are doing on twitter

$6.5

million in

sales

Page 27: What brands are doing on twitter
Page 28: What brands are doing on twitter
Page 29: What brands are doing on twitter

How O2 is using twitter to sell

Page 30: What brands are doing on twitter

How O2 is using twitter to sell

Page 31: What brands are doing on twitter

How O2 is using twitter to (almost) sell

Page 32: What brands are doing on twitter

1. Don’t be sneaky

2. It’s ok to say sorry

3. Be careful what you tweet

A few trap doors to watch out

for

Page 33: What brands are doing on twitter

You’ll just get found out

Page 34: What brands are doing on twitter

You’ll just get found out

Page 35: What brands are doing on twitter

1. Don’t be sneaky

2. Be careful what you tweet

3. It’s ok to say sorry

A few trap doors to watch out

for

Page 36: What brands are doing on twitter
Page 37: What brands are doing on twitter
Page 38: What brands are doing on twitter

1. Don’t be sneaky

2. Be careful what you tweet

3. It’s ok to say sorry

A few trap doors to watch out

for

Page 39: What brands are doing on twitter
Page 40: What brands are doing on twitter

While we’re a 130 year old humanitarian organization,we’re also made of up human beings.

Page 41: What brands are doing on twitter
Page 42: What brands are doing on twitter

This is Kevin Smith

He has 1,762,436 followers

Page 43: What brands are doing on twitter
Page 44: What brands are doing on twitter

www.kevindunne.blogspot.com