Benefits RisksSocial Celebrities generate potential customers -Influence may be temporary or fluctuating

-Influencers can also be captured by your competitors-Be careful to the human side we can not control

Cheap advertising - Rewards can be considered as corruption = loss of trust from followers

Turn others in influencers - If you loose trust of your influencer you can loose all his community

Can improve both your image and increase your sales

-But can also have the opposite effect- no guaranty of results

Tools are sophisticated enough to be able to target them efficiently

-Influencers can « cheat » by playing with variables --many other variables should be taken into account and the measurement could be improved so we should not limit to the social networks but also rely on journalists blogs for instance etc… -Risk of focusing too much on this strategy and forget the rest

Fast way to get results -If results are negative, it takes time and efforts to reestablish a positive image