What are the most popular social media platforms?

and who uses them?

SexRaceAge

Educational LevelIncome

Employment StatusUrban/Rural

Which demographic breakdown reveals the biggest disparity in

social media adoption?

0

25

50

75

100

Facebook Instragram Twitter Pintrest LinkedIn

Social Media Platform Adoption (2014)

Source: Pew Research Center Social Media Update 2104

Age

0

25

50

75

100

Facebook Instragram Twitter Pintrest LinkedIn

Social Media Platform Adoption (2014)Age comparison

18-29 yo

65+ yo

Source: Pew Research Center Social Media Update 2104

OtherwisePlatform use varies by demographics.

In other words, when age is held constant, social media use as a whole is relatively uniform across

demographics. WHAT platforms people use is not.

0

25

50

75

100

Facebook Instragram Twitter Pintrest LinkedIn

Social Media Platform Adoption (2014)Household income comparison

Less than 30k/yr

More than 75k/yr

30k-

30k-

75k+

75k+

75k+

Source: Pew Research Center Social Media Update 2104

0

25

50

75

100

Facebook Instragram Twitter Pintrest LinkedIn

Social Media Platform Adoption (2014)Race comparison

White Hispanic

BlackBl

ack

Blac

k

Blac

k

Whi

te

Whi

teSource: Pew Research Center Social Media Update 2104

0

25

50

75

100

Facebook Instragram Twitter Pintrest LinkedIn

Social Media Platform Adoption (2014)Sex comparison

Men Women

Wom

en

Wom

en

Men Wom

en

Men

Source: Pew Research Center Social Media Update 2104

So… when you wonder which platform you should be on, ask yourself:

What are their demographics?Who’s my audience?

What are the most popular social media platforms?

and who uses them?