What are the keys to effective internal marketing
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-KARTIK BHARGAVA
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Transcript of What are the keys to effective internal marketing
-KARTIK BHARGAVA
ORGANIZINGTHE MARKETING DEPARTMENT
Functional organization
Geographic Organization
Product or brand management organization
Market-management organization
Matrix-management organization
RELATIONSHIPSWITH THE OTHER DEPARTMENTS
Coordinate the company’s internal marketing activities
coordinate marketing with finance, operations and other company functions to serve the customer
BUILDINGA CREATIVE MARKETING ORGANIZATION
Developing a company wide passion for customers
organizing around customer segments instead of products
understanding customers through qualitative and quantitative research
