What are the key issues with e-commerce and m-commerce?
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Transcript of What are the key issues with e-commerce and m-commerce?
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WHAT ARE THE KEY ISSUES WITHE-COMMERCE ANDM-COMMERCE ?
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E-COMMERCE US ES A W EB S I T E T O T RA N S AC T OR FAC I L I TATE THE S A LE OF P R OD UC T S A N D S ERV I C ES ON L I N E .
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ON L I N E R ETA I L S A LES HAV E EXP LOD ED I N R EC EN T Y EA R S BEC A US E OF C ON V EN I EN C E , I N F OR M AT I ON A N D VA S TLY P ER S ON A L I S ED
EXP ER I EN C ES F OR D I F FER EN T C ON S UM ER S .
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Only 5% visit to department stores leads to sales.
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Whereas only 2-3% visit to online retailers leads to sales.
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M-COMMERCE : THE EX I S T EN C E OF M OB I LE C HA N N ELS A N D M ED I A K EEP S C ON S U M ER S C ON N EC TED W I T H BRA N D
THR OUG HOUT THE DAY.
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M-Commerce has a strong foothold and is becoming more prevalent in countries like U.S.
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With m-commerce getting popular day-by-day, banks have also launched their mobile apps which can be used for multiple purposes.
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but both e-commerce and m-commerce have some key issues….
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GPS technology raises privacy issues as the location of an individual can be pointed at any
time and can be misused.
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There is no interaction or consultation while shopping using these modes.
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The relation between the producers and the intermediaries get soured as the profit of the intermediaries are divided due to customers
opting for these modes.
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