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What are the different types of market research?
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josephine-fenwicke -
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These slides briefly describe the different types of market research. With basic definitions and examples, this presentation offers an easy to understand guide to market research types. For more information, check out the getsmart blog at www.getsmartglobal.com/blog
Transcript of What are the different types of market research?
DIFFERENT TYPES OF MARKET
RESEARCH
Market Research is the action or activity of gathering information about consumers’ needs and preferences. - Google
It provides insights into your business, market and
competitors to help you make intelligent decisions.
So what types are there?
To GATHER Information:
Primary Research: gathers original information from outbound sources. - Questionnaires/Surveys - Interviews & Focus Groups - General Observations
Secondary Research: gathers second hand information using tools available. - Internet - Articles - Libraries - Internal Information - Journals - Previous Research
To GATHER Information:
Types of Information
Quantitative Research: collects all NUMERICAL data and employs the use of statistical models/formulas to analyse the data. - Questionnaires or Surveys - Financial Trends - Sales Figues
Types of Information
Qualitative Research: gathers views & attitudes. - Behaviours - Interests - Views
Market Research provides you with insight into your customers behaviours
and trends.
It means you can refine your marketing efforts and improve your overall service.
