What are some core marketing concepts
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Transcript of What are some core marketing concepts
![Page 1: What are some core marketing concepts](https://reader033.fdocuments.us/reader033/viewer/2022042701/55cf31a9bb61ebf4568b4683/html5/thumbnails/1.jpg)
Core Marketing Concepts
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Needs, Wants and Demands• Needs• Basic human requirements• Wants
Specific objects that might satisfy the need.
• DemandsWants backed by paying capabilities
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Stated needs
Real needs
Unstated needs
Delight needs
Secret needs
Type of needs
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Offerings and Brands• Offerings• A set of benefits that satisfy needs
• BrandsOfferings from a known source
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Value and satisfaction
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Marketing Channels
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Supply Chain
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Competition
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Marketing Environment
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These slides were created by Sharang Agarwal, IIT Kharagpur as part of an internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow (www.IIMInternship.com)
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