What Are Solo Ads? And You Can Use Them to Promote Your Business
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Transcript of What Are Solo Ads? And You Can Use Them to Promote Your Business
If there is a hard and fast rule of successful marketing, it is this:
List Building.
WHAT ARE SOLO ADS?
www.ezineadvertisingservice.com
Business needs a constant flow of new people coming into it to be an ongoing
success. People are the life force.
WHAT ARE SOLO ADS?
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So let’s explore a paid advertising medium that can change the course
of your business almost immediately.
WHAT ARE SOLO ADS?
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The solo ad is completely different
from all other forms of marketing and advertising.
WHAT ARE SOLO ADS?
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A “Solo ad” is when you pay someone to send an ad to THEIR email subscriber list on your behalf.
WHAT ARE SOLO ADS?
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A solo ad is a stand-alone ad where an email, ezine, or newsletter is sent out
to email lists.
The email only contains your ad – solo.
WHAT ARE SOLO ADS?
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This way your ad gets the reader’s undivided
attention, prompting them to take action if the ad is
good.
WHAT ARE SOLO ADS?
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The strategy of using Solo advertising is primarily to grow
your business email list.
WHAT ARE SOLO ADS?
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You pay someone to send an email to a list of people related to your niche market,
resulting in a heavy flow of traffic to your lead capture page.
WHAT ARE SOLO ADS?
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The Benefits of a Solo Ad are Twofold:
Access to instant highly targeted niche traffic to build your email list.
With thousands on your list, your sales multiply.
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This form of advertising is huge because it has the potential of reaching thousands of leads.
That’s the difference between free and paid advertising!
WHAT ARE SOLO ADS?
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What Is The Cost Of A Solo Ad?
Highly targeted lists cost more and are the most effective.
However start with small lists that offer about 100 clicks.
You may have to pay anywhere between $10 and $50 or more.
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Spend money on one solo ad at a time and track the leads generated.
For every 500 visitors, you may end up generating at least 150 leads.
However if you've spent $50 with no results, leave that supplier and try another.
WHAT ARE SOLO ADS?
www.ezineadvertisingservice.com
Where Are The Solo Ad Publishers?Forums
Forums like the Warrior forum is a great
place to research and find good publishers.
You’ll find many in the “Classified ads” section.
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Forums are a good idea because customers leave honest feedback
for everyone to see.
WHAT ARE SOLO ADS?
www.ezineadvertisingservice.com
Directory of Ezines (DOE)
The DOE enables you to buy solo ads in Ezine Newsletters.
I like this site because it keeps its list and rates updated at all times.
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You will find plenty of material that teaches how to run a solo ad in the DOE
With great ad copy, you can get plenty of clicks and conversions.
WHAT ARE SOLO ADS?
www.ezineadvertisingservice.com
Find Highly Targeted Newsletter and Ezines.
Write directly to the ezine owner and find out how big their list is and the rates.
Subscribe to the list yourself to see what they’re sending and how they’re doing it.
www.ezineadvertisingservice.com
SOLO AD PROVIDERS
There are many solo ad providers that are known to have highly responsive mailing
lists.
Google it, to find a name and look for feedback in forums and social networking sites.
www.ezineadvertisingservice.com
FINAL PIECE OF ADVICE
If you buy a solo ad and the conversion rate is very high then be wary.
Whilst there are many reputable vendors, some may not be.
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The very best lead capture pages convert at around 50% give or take.
If you are getting opt ins higher than this it’s possible that the opt-ins are not genuine.
WHAT ARE SOLO ADS?
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To test this, segment these opt-ins in your
auto-responder account and send a promotional
email to test if these opt-ins click on your link.
WHAT ARE SOLO ADS?
www.ezineadvertisingservice.com
Solo ads are a great way to build your list if you are
sensible and do your due diligence.
WHAT ARE SOLO ADS?
www.ezineadvertisingservice.com