How do we define and classify services, and how do they differ from goods
What are services, and how do they differ from goods
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Designing and Managing Services
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Transcript of What are services, and how do they differ from goods
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Designing and Managing Services
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Narayana Hrudayalaya
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Care and Compassion
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A service is any
act or performance
one party can offer
to another that is
essentially
intangible and does
not result in the
ownership of
anything. s
WHAT IS A SERVICE ?
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CATEGORIES OF SERVICE MIX
Pure Tangible Good
Tangible Good with Accompanying service
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CATEGORIES OF SERVICE MIX
Hybrid
Major service with accompanying goods
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CATEGORIES OF SERVICE MIX
Pure service
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Buyer can evaluate after
purchase
Buyer finds hard to evaluate even
after consumption
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Service Provider
“Tangibilize the intangible”
INTANGIBILITY
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INSEPARABILITY
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VARIABILITY
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eg: Transport companies must
own much more equipment owing
to rush hour demand.
PERISHABILITY
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