What are Digital Marketers in the Irish Pharma Sector planning in 2014?
3
What, in your opinion is the Number 1 challenge for digital marketers in the Healthcare and Pharmaceutical sector? Does your organisation currently have a defined Digital Strategy? Which digital activities does your organisation plan for 2014? 15.38% 38.46% 30.77% 15.38% 53.85% 46.15% Innovation & Creativity Website E-detailing Bespoke Email Social Other Broadcast Full Digital RESPONSES Reduction of Marketing Budget Healthcare and Pharma regulatory restrictions 38.46% Yes 53.85% Evolving 46.15% 30.77% 15.38% Unwillingness of Senior Management to embrace Digital Marketing Techniques 15.38% Results of the 2MINUTE SURVEY HEALTHCARE AND PHARMA
-
Upload
promozoo-limited -
Category
Marketing
-
view
101 -
download
0
Transcript of What are Digital Marketers in the Irish Pharma Sector planning in 2014?
What, in your opinion is the Number 1 challenge for digital marketers in the Healthcare and Pharmaceutical sector?
Does your organisation currently have a de�ned Digital Strategy?
Which digital activities does your organisation plan for 2014?
15.38%
38.46%
30.77%
15.38%
53.85%
46.15%
Innovation & Creativity
WebsiteE-detailing
BespokeEmail
Social OtherBroadcast
FullDigital
RESP
ONSE
S
Reduction of MarketingBudget
Healthcare andPharma regulatoryrestrictions
38.46%
Yes53.85%
Evolving46.15%
30.77%
15.38%
Unwillingness of SeniorManagement to embraceDigital Marketing Techniques
15.38%
Results of the
2MINUTE SURVEYHEALTHCARE AND PHARMA
Chart end
Ch
Strongly Agree
Agree
Disagree
Strongly Disagree
7.69%
7.69%
69.23%
15.38%
Strongly Agree
Agree
Disagree
Strongly Disagree
16.67%
41.67%
33.33%
8.33%
Strongly Agree
Agree
Disagree16.67%
41.67%
41.67%
41.67%
41.67%
16.67%
41.67%
33.33%
16.67%
8.33%
69.23%
15.38%
7.69%
7.69%
We have a de�ned system for understanding how our customers behave online
I can measure my ROI (return on investment) more e�ectively with Digital Marketing as opposed to Traditional Marketing methods.
I can engage my audience for less investment using Digital Marketing
Chart end
Chart end
Ch
5. Do you currently use Social Media sites for business purposes?
No
Yes
61.54%
38.46%
0% - 20%
20% - 50%
75%
25%75%
25%
Maintain current spend level
Increase current spend level
Reduce current spend level
53.85%
23.08%
23.08%
53.85%23.08%
23.08%
No
in Progress
Yes
50.00%
33.33%
16.67%
50.00%33.33%
16.67% In Progress
Yes
No
50.00%
33.33%
16.67%
50.00%33.33%
16.67%
6. What % of your marketing budget was spent on Digital Marketing in 2013?
7. What change will you make to your Digital Marketing in 2014?
8. Does your organisation have an active digital customer recruitment strategy?
61.54%
38.46%
9. Does your organisation have an active digital engagement strategy?
