What architects want - getting your construction product specified
22
www.cadvantage.co.uk @CompetitiveA 01252 378053 [email protected]. uk Understanding What Architects Want Getting your construction product specified
-
Upload
competitive-advantage -
Category
Business
-
view
158 -
download
3
Transcript of What architects want - getting your construction product specified
www.cadvantage.co.uk @CompetitiveA
01252 [email protected]
Understanding What Architects WantGetting your construction product specified
www.cadvantage.co.uk @CompetitiveA
The Architect
75% of registered architects are male, 25% female.
www.cadvantage.co.uk @CompetitiveA
The Architect
75% of registered architects are male, 25% female.
7 years of study to qualify as an architect, and then to remain chartered architects must complete 35 hours of Continual Professional Development (CPD) a year.
www.cadvantage.co.uk @CompetitiveA
The Architect
7 years of study to qualify as an architect, and then to remain chartered architects must complete 35 hours of Continual Professional Development (CPD) a year.
75% of registered architects are male, 25% female.
The architecture profession is a creative one, with its history in the arts and renaissance. The architect seeks to achieve design that is solid, useful and beautiful.
www.cadvantage.co.uk @CompetitiveA
The Architect
7 years of study to qualify as an architect, and then to remain chartered architects must complete 35 hours of Continual Professional Development (CPD) a year.
75% of registered architects are male, 25% female.
Approximately 80% of Architectural firms have fewer than 10 staff. Therefore architects are time poor and consequently hard to get hold of.
The architecture profession is a creative one, with its history in the arts and renaissance. The architect seeks to achieve design that is solid, useful and beautiful.
www.cadvantage.co.uk @CompetitiveA
The Architect
In summaryArchitects are well educated, hold a high level of responsibility and are very busy individuals who have a creative yet practical approach.
www.cadvantage.co.uk @CompetitiveA
What Keeps the Architect up at Night?
Building regulations
Sustainability
Health and wellbeing in design
Dealing with complexity and scale
The architect is probably the most important member of the design team, distilling the requirements and advice of the other members.
Fit for purpose
Designing with BIM
Avoiding design conflict
Balancing beauty and practicality
www.cadvantage.co.uk @CompetitiveA
The Challenge
You need to find a way of getting the architect’s attention and then reassuring him or her that your product ticks all of the right boxes.
www.cadvantage.co.uk @CompetitiveA
The Challenge
You need to find a way of getting the architect’s attention and then reassuring him or her that your product ticks all of the right boxes.
Architects want to understand how your product contributes to their overall design and the building’s performance.
www.cadvantage.co.uk @CompetitiveA
The Challenge
You need to find a way of getting the architect’s attention and then reassuring him or her that your product ticks all of the right boxes.
They are often short on time so it is important, when presenting your product, that the information is easy to understand and to the point.
Architects want to understand how your product contributes to their overall design and the building’s performance.
www.cadvantage.co.uk @CompetitiveA
What construction product manufacturers can do
List your product in the leading construction product directories.
www.cadvantage.co.uk @CompetitiveA
What construction product manufacturers can do
Provide great easy to access technical advice on your company website
List your product in the leading construction product directories.
www.cadvantage.co.uk @CompetitiveA
What construction product manufacturers can do
Provide great easy to access technical advice on your company website
List your product in the leading construction product directories.
Provide product samples
www.cadvantage.co.uk @CompetitiveA
What construction product manufacturers can do
Provide great easy to access technical advice on your company website
List your product in the leading construction product directories.
Provide product samples
Provide a customer focussed technical helpdesk
www.cadvantage.co.uk @CompetitiveA
What construction product manufacturers can do
Provide pre-written specification documents, to make it easy for the architect to specify your product.
Provide great easy to access technical advice on your company website
List your product in the leading construction product directories.
Provide product samples
Provide a customer focussed technical helpdesk
www.cadvantage.co.uk @CompetitiveA
What construction product manufacturers can do
A good approach to opening doors is to use CPD seminars. These should be well written and presented without an overt sales pitch.
Provide pre-written specification documents, to make it easy for the architect to specify your product.
Provide great easy to access technical advice on your company website
List your product in the leading construction product directories.
Provide product samples
Provide a customer focussed technical helpdesk
www.cadvantage.co.uk @CompetitiveA
What construction product manufacturers can do
A good approach to opening doors is to use CPD seminars. These should be well written and presented without an overt sales pitch.
Case studies published in trade and technical magazines are a good means of creating awareness and interest.
Provide pre-written specification documents, to make it easy for the architect to specify your product.
Provide great easy to access technical advice on your company website
List your product in the leading construction product directories.
Provide product samples
Provide a customer focussed technical helpdesk
www.cadvantage.co.uk @CompetitiveA
What construction product manufacturers can do
A good approach to opening doors is to use CPD seminars. These should be well written and presented without an overt sales pitch.
Case studies published in trade and technical magazines are a good means of creating awareness and interest.
Provision of BIM objects - suggested benefits include a quicker understanding by the architect about how the product works.
Provide pre-written specification documents, to make it easy for the architect to specify your product.
Provide great easy to access technical advice on your company website
List your product in the leading construction product directories.
Provide product samples
Provide a customer focussed technical helpdesk
www.cadvantage.co.uk @CompetitiveA
Conclusion
Architects are well educated, hold a high level of responsibility and are very busy individuals who have a creative yet practical approach.
www.cadvantage.co.uk @CompetitiveA
Conclusion
Architects are well educated, hold a high level of responsibility and are very busy individuals who have a creative yet practical approach.
They are often short on time so it is important, when presenting your product, that the information is easy to understand and to the point.
www.cadvantage.co.uk @CompetitiveA
Conclusion
Architects are well educated, hold a high level of responsibility and are very busy individuals who have a creative yet practical approach.
They are often short on time so it is important, when presenting your product, that the information is easy to understand and to the point.
Be useful: Make it easy for architects to get the information they need Provide expert technical guidance Provide tools that make it easy to specify your product
Above all position yourself as the Trusted Advisor
www.cadvantage.co.uk @CompetitiveA
What we do
Market research Specification strategy development Sales & marketing training
Specific to the construction industryIf you have a requirement for market research and training or would like help with your specification strategy development we would welcome the opportunity to discuss this with you.
Contact us:[email protected] 378053
