What Advertisers Should Know

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Introducing New Ways to More Effective Spending of Your Advertising Budgets BY MEDIALINKS – JANUARY 2012

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Buying Placements on TV or Renting Billboards cost a lot of Money. Dont waste Your Rupiah's !

Transcript of What Advertisers Should Know

Page 1: What Advertisers Should Know

Introducing New Ways to More Effective Spending

of Your Advertising Budgets

BY MEDIALINKS – JANUARY 2012

Page 2: What Advertisers Should Know

Your Out of Home Advertising

“at a Location That Makes Sense ?”

Your Sponsored TV Programs & Spots

“Logged Manually ? ”

“ By Whom ? “

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“ Do You Get the Best Value for

Rental Fees of your OOH

Advertisement s ? “

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View to Your Billboards Blocked

High Density of Billboards – Decreased Consumer Attention

Too Many Competing Products Nearby

Higher Volume of Billboards from Local Competitors

Threatening Change of Billboard Environment

Location Not Ideal to Reach the Target Group

Bad Condition of Billboard

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We are Monitoring Thousands and Thousands of Out of Home Advertisements since 2010

Billboard Histo

ry

OOH Brand History

Local Brand Penetration

Traffic Monitoring

Competitor Reporting

Location Search

Billboard Survey

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Medialinks Jakarta & Local Representatives

OOH ResearchOOH Location Search

OOH Recommendation Reports

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Medialinks Makes Sure That Your OOHis on the Right Spot to Reach Your

Target Audience

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Your Sponsored TV Programs

Proof of Broadcast ?

Your TV Spots

“Logged Manually ? ”

“ By Whom ? “

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Terrestrial & Streaming

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recording indexing learn coding detect review log upload

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Sponsored Programs & TVC’s

- Advertisements Coded & Detection in Broadcast

* Including: Super Impose, Merchandise, Backdrop, Adlip etc.

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Online Access to Your Monitoring Results

By AdvertiserBy BrandBy CampaignBy ProgramBy AgencyBy TV Channel

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NO Risky OOH

Investments ?

NO Risky

TV Placements ?

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reduce risk & get better return on your investment

Thank You

Medialinks – JakartaTelepon: +622137759988Email: [email protected]