Corporate Framework…based on a true

story

Framework enhanced

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Vision

Mission

Culture

Attitude

Brand

• Be the #1 option for people or brands on whatever their purpose may be …wherever that may be

• Make people Happy

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…that’s an easy one…Vision

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Mission• The Mission serves as the framework for a Roadmap and

guides every aspect of the business by describing what is needed to accomplish in order to continue achieving sustainable, quality growth.

• Redefine communication by offering the means, to make a personal statement

• People: Offer a great place to work where people are inspired to be the best they can be.

• Portfolio: Bring to the world a portfolio of quality content and services – constantly renewable

• Partners: Nurture a winning network of customers, 3rd party collaborators & 3rd party distributors so as to create mutual, enduring value.

• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

• Profit: Maximize long-term return to shareowners while being mindful of the overall responsibilities.

• Productivity: Be a highly effective, lean and fast-moving organization.

Winning Culture defines the attitudes and behaviours, that will be required to make the Vision a reality.

• Focus on the Market– Focus on needs of our consumers, customers and business

partners– Get out into the market and listen, observe and learn– Possess a world view– Focus on execution in the marketplace every day

• Be insatiably curious• Be fun• Be Innovative• Act with urgency• Remain responsive to change• Have the courage to change course when needed• Remain constructively discontent• Work efficiently 4

Culture

• Leadership: …means to inspire and keep eyes on the ball

• Collaboration: Leverage collective genius• Integrity: Be real• Accountability: If it is to be, it's up to me• Passion: Committed in heart and mind• Diversity: As inclusive as the company’s content

and services overall• Quality: What we do, we do well …no scratch

that… we do BEST• Be accountable for actions and inactions• Reward people for taking risks and finding better

ways to solve problems• Learn from outcomes -- what worked and what

didn’t5

Attitude

• Be creative, passionate, optimistic and fun• Be communicative and share feelings, not just

words & pictures• Be unique• Be the company that walks the walk and talks the

talk• Become a feeling• Be what your customers say you are …after you

tell them what to say!!! • Be timeless• Be valuable• Be the brand

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Brand…all the Be’s together…

• Create a catchy tagline

• Promote diversity

• Enhance social standing

• Not just appear on the map …become the map

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Brand Focus

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