Sonia YuEduc 391

Web Based Technologies

“Wharton is committed to being the global leader in management education. Clearly, Wharton already is a global leader in terms of our research, our students, our programs, and our alumni. Wharton West, together with our recent alliance with INSEAD, creates a unique extension of campus capabilities in Europe and Asia, as well as the East and West coasts of the U.S.”

Patrick T. HarkerDean and Reliance Professor of Management

The Wharton School

The program must have a strong academic reputation

Faculty must be available and interested in proceeding

The program must be appropriate for delivery by the available technology

There must be strong identifiable market Students must be willing to pay for the

program, and the tuition level must be determined based on cost and market factors

The program must be scalable to reach the number of enrollments needed to sustain it over time

Academic reputation – Same degree as Wharton in Philadelphia and access to Wharton’s resources and knowledge database

Faculty – Some travels to West coast to teach, others conduct lessons over video conferencing

Technology – State of the art classroom technology

Strong identifiable market – Corporate Executives

Tuition – Expensive due to target audience Not a large scale business

“When you sign up for this program, the learning doesn't stop outside the classroom. There is a virtual learning environment called WebCafé, and I get together with my study team during the weeks we are not in class. It really is a full immersion.”

Naveed Hussain, WG’03Department Manager

Boeing Satelite Systems

“Seeing speakers through videoconferencing is the next best thing to being there. The interaction is smooth, and after awhile you forget that they are 3,000 miles away.”

Sean Glodek, WG’04

“Wharton’s Learning Lab starts with what we’re teaching, and finds ways to make it better with interactivity. That level of interplay is very rare, and it’s a result of the commitment on the part of the School to supply the resources and create truly innovative programs.”

Peter FaderProfessor of Marketing

Front entrance and wide aisles improve professors’ view and encourage interaction

Multiple screens for video projection and teleconferencing

Lectern combines microphone, keyboard, audiovisual control system and ports for laptops

360 degree swivel seats enable easy classroom discussion