WGBA 2015 Program Sponsorship Guide

2015

PROGRAM

SPONSORSHIP

The Wisconsin Green Building Alliance is a 501(c)3 nonprofit

organization (tax ID 39-1975747). Your sponsorship may count

towards a tax deduction. Please consult your tax professional.

Where we live, learn and labor matters. Help us spread the word: Green buildings are better buildings.

Members of the Wisconsin Green Building Alliance believe that where we

live, learn and labor matters. It matters because people in Wisconsin spend

approximately 90% of their lives inside buildings. How buildings are

designed, constructed, maintained, and repaired affects the health,

productivity, and well-being of each of us, as well as that of our

communities and our planet.

As Wisconsin’s chapter of the U.S. Green Building Council, WGBA

members are committed to the idea that “green” buildings are better

buildings. We are working actively within the state to educate and unite

individuals and companies to realize the economic, social, and

environmental benefits that are possible when all of Wisconsin’s citizens

live, learn, and labor in better buildings.

We are doing this in several ways: helping practitioners understand

and become proficient in USGBC’s LEED rating systems, reaching out to

schools across Wisconsin and supporting their efforts to educate the next

generation of citizens about how to live more sustainably while improving

the indoor environment in which they’re learning, recognizing and rewarding

the best examples of sustainable design, and providing opportunities for

individuals to connect, learn from, and support each other.

We hope you share that vision and will consider joining us in this

effort.

Invest in a better tomorrow by becoming a program sponsor for one of

WGBA’s outstanding 2015 events. Sponsoring provides you the unique

opportunity to connect with a wide audience throughout Wisconsin, build

brand awareness, and show your company’s support of an important cause:

sustainable and resilient building practices.

Take the opportunity to show value and support, and gain exposure to the

WGBA audience and the wider Wisconsin community through

strategic brand placement. Strategic program sponsorship provides your

organization a feature spot as part of a high-visibility initiative, as well as

potentially new ways to engage clients and employees.

Let’s work together to make Wisconsin a better place to live, learn and

work. We look forward to hearing from you!

Sincerely, Korinne Haeffel Executive Director Wisconsin Green Building Alliance (414) 224-9422 [email protected]

Wisconsin Green Building Alliance 2015 Sponsorship Opportunities | 1

WHY SPONSOR A PROGRAM? Demonstrate your organization’s leadership in green building and enhance brand

awareness.

Opportunity

Create, develop, & enhance credibility

Highly targeted marketing

Leveraged lead generation

Media exposure

Brand awareness & recognition

Generate new sales & business partnerships

Community involvement & giving back

New contacts

Potential tax deduction & write off

Target Audience

Architects & Engineers

Contractors/Builders

Building Owners/Operators

Interior Designers

Manufacturers

Nonprofits

Interior Designers

Educators

Other Related Individuals & Organizations

Media Reach

Email announcements: ~3,800 contacts to date

Facebook followers: ~500 and increasing

Twitter followers: ~927 and growing

LinkedIn Group members: 589 to date

Variety of print, radio, and television media connections

throughout the state

2 | Wisconsin Green Building Alliance 2015 Sponsorship Opportunities

HOW CAN I BEST INVEST IN WGBA PROGRAMMING?

Looking for a sponsor opportunity or area of impact not listed here? Call us! We’ll personally help

find the best sponsorship fit to maximize your investment in our Chapter.


Use our guide to find your best fit for support based on areas of impact.

Program Page

Area(s) of Impact

Professional

Development

Children &

schools

Human

health &

wellness

Employee &

Client

Engagement

Geographic

Region

Community

Service Networking

Impact and Innovation Conference 4 Statewide

30x30 Nature Challenge 6 Statewide

Green Apple Day of Service 8 Statewide

Transformation Awards Reception 10 Statewide

USGBC HRC Leadership Summit 12 Midwest

Region

Lunch n’ LEED 14 Statewide

Coffee with… 15 State

Regional

Annual Member Meeting 15 Statewide

IMPACT & INNOVATION CONFERENCE

Formerly known as the Sustainability and Energy Efficiency (Se2)

Conference, the newly streamlined Impact & Innovation Conference aims to

hit all aspects of sustainability in the built environment. The Conference is a

full day of intensive education for sustainable building professionals. The

day lends an opportunity for attendees to gain a refresher on LEED and

general green building best practices, meet new contacts, and take away

valuable information. For most, it will also be an opportunity to earn much

needed continuing education credits.

Highlight your organization with a captive audience! Don’t miss this

opportunity to show value and support, and gain exposure to the Wisconsin

Green Building Alliance audience through strategic brand placement and a

chance to feature your organization.

All sponsors are welcome to participate in the lunchtime IGNITE

presentations. Take the opportunity to talk about your organization or an

initiative you care about for a short 5 minute presentation and gain

maximum exposure and connection with the audience.

Who will attend?

LEED and Other Accredited Professionals

Architects

Engineers

Contractors/Builders

Building Owners/Operators

Interior Designers

Other Related Professionals

Anyone seeking to learn about sustainable building practices

February 24, 2015 | Educational program in Madison, WI | wgba.org/impact2015

fostering positive change within the built environment

Join these companies in sponsoring the 2015 conference:


SPONSOR LEVELS & BENEFITS

Leader

$2,195 + Contributor

$895 Friend $525

Recognition in printed and electronic materials

—

Recognition on event website

Recognition in event program

Recognition on signage near stage and registration table

— —

Recognition on signage near food stations

—

Include marketing materials about organization in attendee packet

—

Opportunity to moderate a session (first come, first serve)

— —

1 free registration

—

Discounted registration

4 (max) 2 (max) 1 (max)

Exhibit table

— —

Commit to sponsorship ASAP to take full advantage of the benefits!

Contact Korinne Haeffel at (414) 224-9422 or [email protected].


30x30 NATURE CHALLENGE

15x30 Nature Challenge for Schools May 11—29, 2015 New for 2015! We had such success in 2014, we’re expanding the

program to include all the great schools in Wisconsin. Your

sponsorship dollars will not only help us provide an even better

program in June, but allow us to provide local schools with a new

activity and materials.

The goal of the 30x30 Nature Challenge is to create greater understanding

of people’s interaction with nature and the built environment. Traditionally,

humans have pushed nature aside, covered it up, and dominated it, rather

than building in a more sustainable way to exist in concert with natural

systems. However, the tradition is changing with the reality of climate

change and human health issues.

At WGBA, we believe where we live, learn, and labor matters, and how we

decide to create those spaces should be sustainable and resilient. To help

spread the word about coexisting and embracing our natural environment,

we launched the 30x30 Nature Challenge and asked people to spend 30

minutes each day for 30 days in nature.

Additionally, contact with nature relieves stress, increases memory

performance and creativity, and improves attention span. It’s beneficial for

June 1 - 30, 2015 | Statewide initiative | wgba.org/challenge

2014 Quick Summary

Nearly 1,500 Wisconsinites pledged to take the challenge

30 companies and nonprofit organizations took part

Participants reflected on their participation and found they spent significantly more time visiting with friends and less time watching television or texting on their phone

WGBA and challenge sponsors were featured by many different media outlets (including an exclusive interview on Wisconsin Public Radio)

workplace relations and collaboration efforts.

Wisconsin has over 5.7 million residents, and we want all of them to benefit

from the powerful impacts of nature. With your organization’s investment,

we can increase our outreach, improve our associated programming, and

have a strong and immediate impact on our communities. In return, your

organization can benefit from a wide exposure through a variety of

marketing channels.



Presenting

$5,000 + Adventurer

$3,500 Trail Blazer

$500 Explorer

$300 Pacesetter

$150

Recognition on challenge webpage Logo and link to

website Logo and link to

website Logo Company name Company name

Recognition on promotional materials (such as postcard invites and t-shirts)

Logo on all Logo on Frisbees — — —

Recognition in press releases Company name Company name — — —

Recognition in participant materials (such as posters and guides)

Logo Logo Logo Company Name —

Recognition in WGBA e-announcements Logo Logo Company Name Company Name —

Participate in WGBA media interviews about the challenge — — — —

Included in social media posts Facebook,

Twitter, LinkedIn Facebook,

Twitter, LinkedIn Facebook Facebook —

Be a guest blogger about participation in the challenge — —

Receive a list of challenge participants — — — —

Use the 30x30 Nature Challenge logo

Commit to sponsorship before April 1, 2015 to take full advantage of the benefits!



GREEN APPLE DAY OF SERVICE

Green Apple Day of Service (GADoS), through the

U.S. Green Building Council (USGBC) Center for

Green Schools, provides an opportunity to transform

schools into healthy, safe, and productive learning

environments through local service projects.

It’s free for schools to participate in Green Apple

Day, and project possibilities are endless. The obstacle they all face,

however, is a severe lack of funding. We were able to help 14 schools with

projects ranging from recycling awareness to outdoor classroom building.

While this is a great improvement over the first two years of participation, it

is far from enough. We can, and should, do much more – but we need your

help!

Please consider investing in Green Apple Day of Service! Your donation will

allow us to directly support five projects at K-12 schools across the State of

Wisconsin through the purchase of project supplies, food for participants,

teaching materials, and other support needs.

Remember: green schools are more than buildings. Green schools are

places where children learn the wonders of the world and teachers prepare

the next generation of leaders and citizens. Let’s work together to

showcase our commitment to Wisconsin’s children and their future, who in

turn learn from an early age the importance and benefits of acting as

responsible stewards of their communities and the larger world.

September 26, 2015 | Statewide initiative | wgba.org/wgbagados



Ultra Gold $1,500 +

McIntosh $600

Jubilee $300

Honeycrisp $100

Cortland $75

Earligold $50

SweeTango $25

An original production thank you video starring a class of students at a participating Green

Apple Day of Service school

Logo Logo Logo Company

Name —

Your family or business name displayed on the WGBA Green Apple Day of Service

webpage and on WGBA’s Facebook page

Logo Logo Company

Name Company

Name —

An electronic file of the Green Apple mark to show your association with and support of the

Green Apple initiative

— — — —

An autographed picture of a project your donation helped fund by a class of students at

a participating school

Facebook, Twitter, LinkedIn

Facebook, Twitter, LinkedIn

Facebook Facebook —

A limited edition, original work of art, on a handwritten thank you note crafter by students

at a participating school

— —

A “Green Apple Donor” certificate of appreciation

— — — —

A handwritten thank you note from a student at a participating school

Our deep gratitude for your support!

Commit to sponsorship before August 1, 2015 to take full advantage of the benefits!



In today’s ever changing world, there are individuals and organizations who

are leading the way towards a brighter and more sustainable future. They

understand that a sustainable approach can result in improved bottom lines,

resilient communities, and healthy ecological systems. WGBA annual

honors the individuals, groups and organizations championing sustainable

practices and driving market transformation within Wisconsin’s built

environment. Help us recognize and celebrate positive change makers by

becoming a sponsor.

Sponsorship of Transformation Awards Reception lends a unique

opportunity to showcase your organization in a way that creates

prestige and attention. As a sponsor, you show your support of

Wisconsin leaders, and be a part of an exciting gathering.

October 2015 | Recognition & networking program in Milwaukee, WI | wgba.org/transformation

Transformation Awards Reception

Celebrating leaders in the built environment

Comments from 2014 Attendees

“I have attended a lot of events and the networking here was first rate.

The way you handled the award ceremony was perfect. It flowed well

and moved along. It was very subtle how you intergraded Board

Members into the ceremony. You succeeded in highlighting the

pedigrees of Board Members without being boastful about it. These

folks have impressive resumes. Wonderful!”

“Simply put: Nice work. You successfully pulled off a delightful, smart

event.”

“The awards truly shared what a thoughtful vision can achieve,

especially to those of us not totally into green building.”



Supporter $1,755 +

Contributor $795

Friend $495

Complimentary tickets to special Transformation Awards Reception

2 tickets 1 ticket —

Recognition on event signage and webpage

Recognition in printed event program

Recognition in event invitation

— —

Recognition on WGBA Facebook and Twitter pages

—

Include marketing materials about organization in attendee packet

—


4 (max) 2 (max) 1 (max)

Exhibit table

— —

Commit to sponsorship by July 1, 2015 to take full advantage of the benefits!



Show your commitment to USGBC and a more sustainable

future by investing in strengthening the leadership skills of the

staff and volunteers dedicated to the idea: “where we live,

learn and labor matters.” Your sponsorship dollars can have a

strong and immediate impact on the 12 states within the

Heartland Region that contain USGBC Chapters.

The 2015 Heartland Regional Committee (HRC) Leadership

Summit is two days of robust professional development and

leadership training for the 16 U.S. Green Building Council

(USGBC) Chapters located in the Heartland Region. The

summit will feature high quality sessions to build leadership

and relationship skills, bolster advocacy efforts, and build on

skills Chapter volunteer can translate back into their

workplaces.

March 2015 | Regional leadership training program in Milwaukee, WI | wgba.org/hrcsummit

The leadership summit is an opportunity for your

company to gain regional exposure to USGBC leaders,

bring your message to a targeted audience, and showcase

your expertise. Take the opportunity to position your

company as a leader at the 2015 summit!

The Heartland Regional Committee (HRC), created in 2005,

is composed of 16 chapters across 12 states, from Ohio in the

East to Kansas in the West and north to the Canadian border.

Review the market brief:

http://bit.ly/1rOcLta.


http://bit.ly/1rOcLta


Commit to sponsorship by January 2, 2015, to take full advantage of the benefits!


Signature $3,500 +

Leader $2,000

Supporter $1,200

Contributor $650

Complimentary tickets to the summit

2 tickets 1 ticket — —

2 complimentary tickets to the HRC Dinner & Tour

—

1 complimentary ticket to the Lake Mills Elementary School LEED v4 pilot project tour

— — —

Recognition on event webpage & electronic promotion (social media and email announcements)*

Logo & link Logo & link

Company Name & Link

Company Name

Recognition in event program

Logo Logo Company Name Company Name

Special sponsor name badge

Recognition from the podium

Include company marketing materials in attendee folder

— — —


— — —


Help us provide statewide, online continuing education opportunities for green building professionals.

WGBA purchases an annual

subscription to the Education

@USGBC online course

catalog. In 2014, we started

to broadcast sessions

statewide through our new

online webinar service. We plan to offer that again in 2015.

Help us provide easy access to continuing education for green

building professionals throughout Wisconsin. The Lunch n’

LEED sessions provide a unique brand placement opportunity.

We only have 4 3 sponsorships available, so act quickly!

Become a “LEEDing Sponsor” for $500!

Here are the benefits:

Logo placement on the event webpage and on the webinar waiting screen

Recognition during each webinar session introduction

10 free registrations per webinar session (40 registrations total)

4 separate webinar viewings (in addition to the 4 statewide broadcasts) chosen by your company from the subscription listing with unrestricted attendance

Looking for full, unlimited access to our Education @USGBC online course subscription? Call us! We have a deal for you!


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MORE GREAT SPONSOR OPPS! Looking for something more targeted or local? See additional opportunities below.

A new monthly event to generate conversation about

relevant sustainable building topics with prominent leaders

in Wisconsin and provide a fantastic networking

opportunity. It will feature WGBA’s new coffee blend in

partnership with Anodyne Coffee Roasters. Your

sponsorship will help us provide delicious food and

refreshments for the attendees.

Become a “Not Your Average Cup o’ Joe”

sponsor for 1 or more of the “Coffee with…”

events for only $200 each! We’ll feature your logo on

the event webpage and prominently at the event.

Each year we present the “State of the Chapter” to our

membership and take the opportunity to introduce new

board members, as well as feature a fantastic speaker.

Your sponsorship will help us host the meeting in a green

space while providing delicious food and refreshments for

our membership.

Place your company as a key supporter of our

Annual Member meeting for only $500! We’ll

feature your logo on the event webpage, prominently at the

meeting, give you space to promote your company, and

give you a moment to welcome the crowd.


Don’t miss out! Contact us today to take full advantage of WGBA’s great sponsor benefits.

Korinne Haeffel

Executive Director

Wisconsin Green Building Alliance

(414) 224-9422

[email protected]

Visit us online!

www.wgba.org

Twitter @WiGreenBuilding

facebook.com/WisconsinGreenBuildingAlliance

Join our LinkedIn group page

WGBA 2015 Program Sponsorship Guide

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