Prepared Exclusively For:

Bruce Haines and the PBS 39 Team

August 15, 2011

All concepts, research, and information within this proposal are the confidential copyrighted property of WeatherVision, Inc.

Hyperlocal Weather That Builds Revenue

By:

Chris MacDonaldChief Meteorologist / Account Executive

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Who We Are

Mississippi’s first and only “Earth station”, an instant satellite-to-studio link with the national media for all major live guest shots. The company has enjoyed relationships with the networks for 20 years.

Based in Jackson, Mississippi, WeatherVision pioneered local weather delivered via satellite (now FTP). Since 1991, WeatherVision has provided customized TV weathercasts for stations around the U.S.

Jackson’s only source for nostalgia classics like Frank Sinatra, Bing Crosby, etc. WLEZ-FM has fully-equipped radio production studios used to record clients’ radio weathercasts.

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WeatherVision serves:

• Over 80% of U.S. households*• 200+ TV stations nationwide 7 days a week• Every network affiliate plus RTV and MyFamilyTV networks• Big markets like Philadelphia and Miami• Small markets like Billings and Elmira

Who We Serve…and How

WeatherVision can deliver weathercasts for you to use on:

• PBS 39• WFWA.org• Any radio partners’ airwaves• Your radio/newspaper partners’ websites• Your viewers’ Android devices

*Source: NielsenDMAs, 2010-11: http://www.nielsen.com/content/dam/corporate/us/en/public%20factsheets/tv/2010-2011%20DMA%20Ranks.pdf

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Our Promise to You

We promise to provide you local-focused weather that:

• Pays for itself through underwriting• Satisfies your underwriter(s) 100%• Adheres to the PBS 39 brand• Is accurate and serves PBS 39 viewers’ specific weather needs• Contains a “what’s-in-it-for-me” payoff for your viewers

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Your PBS 39 weathercast would be:

• Presented by a degreed meteorologist of your choice who:1. Is dedicated to PBS 39’s weather forecast2. Delivers the forecast with energy and enthusiasm

• Built using WSI, the largest weather graphics vendor in the country

• Delivered via FTP:1. To your server or ours2. At the same time each afternoon

Your Local Weathercast

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We Build to Suit PBS 39’s Needs

We go beyond the traditional weathercast, offering:

• “FutureCast”, an hour-by-hour rain forecast for weather hits of at least 1:00

• Marine forecasts• Daypart planners• Severe weather forecasts for threat type and risk area• FTP feeds to your website (radar, satellite, lightning, etc.)• Forecasts for travel, holidays, and specific community events

Here’s A Sample…

FutureCast Example

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Securing An Underwriter

We make acquiring an underwriter almost effortless:

• First, we arm you with ideas for who to approach. Our Sponsors One-Sheet reveals what types of businesses have said “yes”.

Let’s take a look at the free Sponsors One-Sheet…

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Have a particular sponsor in mind? We’ll build you a free custom-demo--with that business’s logo/slogan--so you can get the sale before our weathercasts hit your air.

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Securing An Underwriter (cont’d)

We make acquiring an underwriter almost effortless:

• Second, a business owner is easily convinced. He knows that, in PBS 39’s weathercast:

1. His business’s logo will be seen:o By many people, because weather is a big draw.o On a full-screen billboard for 3-5 seconds at both the

beginning and end of the weathercast.o On every graphic in-between those billboards.

2. He can include more info (consider upcharging), like:o A slogano Contact info (phone #, website, Facebook/Twitter)o Location and store hours

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Weathercast Sponsorship ExampleClick on the video below to watch an example…

WJAL Sponsorship Example

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We Know Hyperlocal Weather

Edward Saint Pé Jason McCleave

Chris MacDonald

Each degreed meteorologist has several years of experience delivering local-focused weather:

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Live, On-Demand Communication

We Won’t Leave You Out In The Cold!

WeatherVision’s private Facebook page features a:

• Comment box app• Live chat app monitored during filming• Contact page (e-mail addresses, direct phone #s)

If you have any problems, concerns, or suggestions…we are at your service 24 hours a day, 7 days a week.

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AnnualPartnership Commitment

Commitment

• Starting Sep. 1: (2) :60 weathercasts/day, Mon-Fri • PBS 39’s total investment: $90/day (DMA 51-100 rate card) $50/day

• First month payment to be received before Sep. 1

General Manager Signature WeatherVision Signature

Investment Is For One Year.