Wfd2012 poster concept
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Transcript of Wfd2012 poster concept
World Food Day 2012
MAIN MESSAGES
Agricultural cooperatives and producer organizations play an
important role in achieving food security and reducing poverty.
Cooperatives are a way out of hunger and poverty.
We need to empower and support the growth and sustainability of
cooperatives.
Let’s put in place the right policies, transparent legislation,
incentives and opportunities for dialogue, as necessary conditions for
cooperatives and producer organizations to develop and grow.
VISUAL IDENTITYVisual Identity WFD 2012
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITYVISUAL IDENTITY
Issues paper
Poster
Aventino mega-banners
Audio package
Video spot
Video feature
Venue enhancement
Web banners
VISUAL IDENTITYSpecial Ambassadors
Roberto RodríguesPresident of the Superior Council for Agroindustry of
the São Paulo Federation of Industries, former Minister of Agriculture and Supply of Brasil, former President of
the International Cooperative Alliance
FAO Special Ambassador on Cooperatives
Elisabeth Atangana President of the Panafrican Farmer Forum and the Sub-Regional Platform of Peasant Organizations of Central Africa
FAO Special Ambassador on Cooperatives 2012
VISUAL IDENTITYObservance WFD 2012
HEADQUARTERS•Ceremony in Plenary Hall 16 October,
new, shorter, revised
•Additional proposed events during the week
NEW YORK•1 November observance
DECENTRALIZED OFFICES•120-130 countries participating
.WFD 2012.