Western India Plywoods

8/13/2019 Western India Plywoods

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It is the largest integrated wood-processing complex

in the country as well as in southern Asia.

. It was established in 1945 and it started

manufacture of sawn timberland plywood.

The founder of Western India Plywood was Mr.A.KKunhiman Haji.

the fourth biggest plywood in Asia.

. The factory is situated in Kannur district Kerala

state.WIP collects timber and firewood through import

from Malaysia, Africa, Burma, Russia etc., and local

purchase.

WIP exports 80% of total production to Germany,

USA, Canada, Italy, Australia, Japan, Sweden, Middle


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During the year 2009-10,the company achieved a turnover

of rs.90.20 Crores and a profit before tax of rs.7.27 crores.

The companys exports have come down from rs.17.79

crores to Rs. 12.45 crores.


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WIPS LIST OF FIRSTS IN THE COUNTRY

First to make irradiated woodFirst to make aircraft plywood

First to make synthetic resin adhesive bonded plywood

using hot pressing techniques.

First to make high pressure industrial laminatesFirst to make quality hardboard way back in 1959-60.

First to manufacture Di Ally phthalate moulding powder.First to manufacture GI-Plywood-GI sandwich panel for anechoic

chamber

First to make pre-finished Plywoods and hardboards using UV

curved surface finishing techniques

First to get ISO9000 certification for hardboard and prefinished

boards.


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The company has earned special appreciation from leading

industries in the automotive sector, Footwear sector, ISRO,

BARC, Indian Railway etc.


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STRENGTHS

Superior quality of the products

caters to a variety of market segments like railways,

defence,automobile,civil aviation, electrical and

transport.

Clients are loyal towards them and intend to buy theproducts from WIP no matter which ever companies

enter the market in the same industry

Manufacture products as per national/international

standard a make them available to customer as perrequirement

Company has a well established R&D unit approved

by the central government


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WEAKNESS

The company has been passing through acute

problems of sourcing good raw material and escalation

in its prices periodically.

The main raw material for the company viz. Timber is

being imported and the company has no control over theprice prevailing in the overseas market.

The Levis charged by the government, increase in price

of petroleum products etc.contribute increase in cost of

production.The increased cost could not be fully absorbed in their

market price and therefore shrinkage in the margin in

some of their products.

Globalisation also contributed in lowering the margins.


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OPPORTUNITIES AND THREATS

Less competitors in the field.

The raw material for the plywood factory is softwood and

for hardboard plant is waste wood. The availability of timber

is subject to government control and policies and continues

to be a scarce raw material. Therefore company has todepend on importing timber to meet its production

requirements.


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PROBLEMS AND LIMITATIONS FACED BY THE

COMPANY

The company is facing timber shortage i.e. which is theraw material for all the products manufactured by the

company.

The downturn of the economy has caused a fall in

demand from high mass buyers around the world.

The management of the company do not make costlyadvertisements in media domestic and abroad.

Sales promotion techniques are lacking.

Besides labour problems, the management of the

company should also see whether the employees getmaximum job satisfaction.

To make aware of yet another buyer, participation in

international trade fairs and exhibitions are not followed by

the company.

Western India Plywoods

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