Western Culture Influence on Indian Culture

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    Western management thoughts Indianwork place confused results :New

    Potpourri

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    The collective programming of a group of people.

    Indian culture is rich and diverse

    Unchanged values and beliefs.

    Respect one another

    Helpful nature.

    Harmonious relationship between boss and employee.

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    WESTERN CULTURE

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    Western culture : more advanced culture.

    Presence in nearly all nations of the world.

    Free, prosperous, modern and peaceful : supportive of humanlife.

    Western economic domination is accompanied by culturaldomination.

    Cultural imperialism.

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    Indian Western

    Styles of Management Authoritative Democratic

    Environmental

    Influences

    External Locus of

    Control

    Internal Locus of

    Control

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    ValueOrientations

    Indian Western

    Human Nature Individuals dont put efforts to improvetheir present situation

    Individuals focus onimproving their presentsituation

    Man-Nature Individuals subjugatethemselves to nature

    Individuals believe thatthey control nature andtheir own destiny

    Time Individuals orientedtowards past and view

    time as an infiniteentity

    Individuals focus onfuture: preference for

    planning & scheduling

    Relational Individuals preferhierarchicalrelationships: leadingto recruitment based on caste

    Organizations tend to hirebased on skills

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    Example :

    Mc Donald's is known all over the world for its burgers whichcontain mostly beef and pork.But in India where Hinduism & Islam are 2 major religions , the

    consumption of beef and pork is strict no-no.Mc Donald's could not afford to ignore the market of a potentialbillion customers & had to change the lineup of its menu .Instead it serves 100% vegetarian and in non-vegetarian onlyinclusion of chicken and fish .Inclusion of burgers like mc aloo tikki , veg surprise has increasedsales as they are affordable to a common man.

    Its the only market in the world where Mc Donald's does notserve any beef and pork in any form .

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    Advantages :

    MNCs are more inclined to hire women.

    Managers adopting methods of retention.

    Equal employment opportunity practice

    Adoption of new technologies .

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    Disadvantages :

    Cable television and foreign movies : acted as a catalyst inbulldozing the cultural boundaries.

    Changed perceptions and dreams of ordinary people.

    Indian youths leaving education in mid-way and joining MNCs.

    Increase in the violence (particularly against women).

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    Management style of western and Indianorganizations with the help of corporatesocial responsibility examples.

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    C.S.R Re -Defined

    Today, CSR works no more on the old Philanthropic idea of donatingmoney at the end of the financial year for a good cause.

    It aims at accepting environment around them, for the best workingpractices.

    Brand names depend not only on Quality, Price & Uniqueness but also onhow they interact with their Workforce, Community & Environment .

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    CSR at ITC Limited :

    1) A new paradigm - ' e-Choupal ' initiative.2) It helps poor tribals make their wastelands

    productive .3) Investing in rainwater harvesting .4) Empowering rural women by helping them

    evolve into entrepreneurs.5) ITC touches the lives of nearly 3 million

    villagers across India.

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    1) Collaborated with Law Enforcement Agenciesaround the world to fight Cybercrime .

    2) Collaborated with Government Agencies forInternet Security .

    3) Reduced Carbon Emissions by 35 % .

    4) Spent $45 million in Employee WellnessPrograms .

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    1) It may help companies cut down waste heavilyleading to profit maximization .

    2) It may help in Reduced Absenteeism .

    3) It may lead to Employee Retention .

    4) CSR programs can build stronger bonds betweenmanagement and staff, reducing turnover.

    5) It can also help companies in preparing Environmental Standards & Preferences .

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    Western CSR Agenda :

    CSR is voiced by sophisticated interest groups withconsiderable media coverage.

    Long-term value maximisation or higher stakeholderparticipation.

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    For organizations to succeed in India, theability to integrate the traditional systeminto the modern outlook and form a

    hybrid strategy for management of theIndian Organizations is of utmostimportance .

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    BIBLIOGRAPHY:

    WWW.HUBPAGES.COMWWW.GOOGLE.COM

    WIKIPEDIA

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    THANK YOU

    DIKSHA ,AKANKSHA AND PIYUSH