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full service digital agency

2012 DisplayCo-Op Program

West Virginia Division of Tourism

Display Co-Op Program

The West Virginia Division of Tourism is pleased to announce an opportunity to participate in a Co-Op program that will allow you to promote your city, attraction, or special offering to millions of potential visitors on national websites such as The Food Network and Orbitz.

West Virginia Co-Op Program - DISPLAY

Amazing Benefits

•The State will reserve sites and negotiated rates well below rate card values.

•There are no monthly minimums. Paramore|Redd will help create and manage the media buy.

•All placements are geo-targeted to the 250-mile driving radius from which most of our visitors travel.

West Virginia Co-Op Program - DISPLAY

Co-Op DisplayDouble the amount of impressions of a normal media buy while cutting your costs in half. How? The State will purchase 50% of the impressions and split the cost with you 50/50.

The viewer has the ability to click to WVTourism.com or your website from your banner creative. This allows the viewer a choice of what to explore in West Virginia.

This option allows you to drive traffic to your website at half the price. Paramore|Redd will produce the creative and handle all aspects of the media buy.

West Virginia Co-Op Program - DISPLAY

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Option 1Campaign Minimum: $5000

Includes:

■2 banner designs

■$900 campaign setup fee

■Between 370,000 and 2 million media impressions depending on the sites selected

■Number of sites on which you can have presence depends on the following:

■Desired length of campaign

■Current inventory

■Media spend

■Campaign reporting and optimization covered by the State

West Virginia Co-Op Program - DISPLAY

Available Websites

Trip Advisor

All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.

West Virginia Co-Op Program - DISPLAY

Available Websites

Orbitz / Away

All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.

West Virginia Co-Op Program - DISPLAY

Available Websites

GAC.com

All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.

West Virginia Co-Op Program - DISPLAY

Available Websites

Travelocity

All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.

West Virginia Co-Op Program - DISPLAY

Available Websites

Pandora

All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.

West Virginia Co-Op Program - DISPLAY

Available WebsitesSouthernLiving.com

All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.

West Virginia Co-Op Program - DISPLAY

Available WebsitesFood Network

All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.

West Virginia Co-Op Program - DISPLAY

Available Websites

Travel Channel

All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.

West Virginia Co-Op Program - DISPLAY

Available WebsitesBridal Guide

All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.

West Virginia Co-Op Program - DISPLAY