We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only....

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Hi! We're the Growth team.

Transcript of We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only....

Page 1: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

Hi!

We're the Growth team.

Page 2: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

Inviting anonymous

editors to register

We're going to talk about

Page 3: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

There are a lot of

unregistered editors.

About 350,000 IPs editing per month.

Page 4: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

Can we just ask editors

to sign up?

Our question:

Page 5: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

The old experience

Page 6: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

We tested two new ideas

in English, German, French, and Italian.

Page 7: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

Test version 1: pre-edit

Page 8: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

Test version 2: post-edit

Page 9: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

New signups per week

% of registered users / anon. users, English only.

Control: 6,874 (1.2%)Pre-edit: +11,493 (3.2%)Post-edit: +1,264 (1.4%)

Page 10: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

Activation rate

Registered users making 1+ article edits, English only.

Control: 29.8% Pre-edit: 41.4% **Post-edit: 30.5%

** Statistically significant difference

Page 11: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

Active editors per week

Registered users making 5+ article edits, English only.

Control: 283 (4.59%) Pre-edit: 451 (5.14%) Post-edit: 319 (5.39%) **

** Statistically significant difference

Page 12: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

Non-English results

Roughly same conversion rates,but smaller scale.

Page 13: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

PARTY TIME?!

Page 14: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

Not so fast cowboy.

1. Conversion rates may fall over time 2. Unknown impact on IP editors3. How much is it the nagging factor?

Full report on Meta soon.

Page 15: We're the Growth team. Hi!...New signups per week % of registered users / anon. users, English only. Control: 6,874 (1.2%) Pre-edit: +11,493 (3.2%) Post-edit: +1,264 (1.4%)

Questions?


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2019 AKC Master National Qualified Dogs 1,264 as of July ...mnrc.publishpath.com/Websites/mnrc/images/2019_MN...2019 AKC Master National Qualified Dogs 1,264 as of July 31, 2019 (See

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