We’re here because we’re here Engaging Thirty Million People with First World War Heritage through the

Transformative Power of the Arts and Digital Media

Lucy Shorrocks, Morris Hargreaves McIntyre

Visitor Research Forum 2018

POPPIES WAVE and WEEPING WINDOW – artist Paul Cummins

and designer Tom Piper

YOUNG MEN, BalletBoyz

WE’RE HERE BECAUSE WE’RE HERE, Jeremy Deller with

Rufus Norris

14-18 NOW, Birmingham Repertory Theatre and the National Theatre,

with Lyric Theatre Belfast, Manchester Royal Exchange,

National Theatre of Scotland, National Theatre Wales, Northern Stage, Playhouse

Derry-Londonderry, Salisbury Playhouse, Sheffield Theatres and

Theatre Royal Plymouth

Supported by Aberystwyth Arts Centre, The Belgrade Theatre,

Birmingham Metropolitan Academy of Performing Arts, Bolton Octagon, Bristol Old

Vic, Storyhouse, Left Coast, Leicester Curve, Nuffield Theatre, Oldham Coliseum,

Pontio, Shetland Arts, The Garrick Lichfield and Volcano

Media partner: BBC. Support from an Ambition for Excellence Award from Arts Council England and by the Heritage

Lottery Fund, with additional support from Paul Hamlyn Foundation, Creative Scotland and Art Fund.

Glasgow

Snowdon

We’re here because we’re here: Glasgow

Programme-led evaluation

Evaluation framework

18

Multiple stakeholders

19

21

22

23

24

Multiple diverse methods

25

A broader audience profile than usual arts and

heritage audiences

27

Recruitment routes for volunteer soldiers

28

Usual barriers to arts and heritage eliminated

29

30

31

‘The artistic vision was so

well thought through and

well handled - the silence,

the cards, the performance

language. There was such

careful development and

testing. It was a living piece

of art and a piece of theatre

– alive in that moment.

They had thought about the

audience experience so

much.’ Hub Associate Director

32

Legacy of ambition for the sector

34

35

‘It has cemented my

desire to produce

and develop more

projects which take

place in the public

realm.’ Producer

‘Theatres spend so

much time

considering how to

get people into their

buildings, this has

turned this idea on

its head.’ Partner workshop

attendee

36

Something that could have

gone horribly wrong on

social media went brilliantly

right. We were quite cynical

about social media. But this

has been an overwhelmingly

positive example of how

social media can bring

people together and what it

can be.’ Partner survey respondent

37

‘Jeremy Deller’s

We’re Here

Because We’re

Here was a

masterstroke of

commemoration that

embraced the

widest possible

constituency of

people. By the end

of the day the nation

was engaged and

moved — truly

remarkable.’ Maria

Balshaw, Director Designate

Tate, The Arts Newspaper

Thank you

Very happy to answer any questions

Lucy Shorrocks

Director (Australia & New Zealand)

T: 02 8202 7582; M: 0400 123 562

Lucy.Shorrocks@mhminsight.com

www.mhminsight.com