We're Changing How Ads Get Seen, Shared & Loved
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WE’RE CHANGING HOW VIDEO ADS GET SEEN, SHARED & LOVED HOW WE DO IT
Transcript of We're Changing How Ads Get Seen, Shared & Loved
WE’RE CHANGING HOW VIDEO ADS GET SEEN, SHARED & LOVED
HOW WE DO IT
HOW WE DELIVER VIDEO SUCCESS
Global leader in video distribution and engagement, blending
formats to deliver against KPIs
Predict viral potential with creative and distribution
insights; Measure brand equity impact
Unruly Custom Audiences ™
Unruly Activate™Unruly ShareRank™Emotional targeting based on user response to your video
creative
UNRULY SHARERANKWHY DO PEOPLE SHARE?
Title position hereYour title sit over itDISCOVER & TARGET THE MOST EMOTIONAL
PEOPLE
UNRULY CUSTOM AUDIENCES
Title position hereYour title sit over it
Data source: Unruly Activate and Unruly ShareRank data 2015
Unruly Cus-tom Audience:
[891]
Advertiser Target:
[251,800]
Views Delivered
CUSTOM AUDIENCE UPLIFT
38%Increased
Favorability Towards Brand
73%
AdvertiserTarget
UnrulyCustom Audience
Intended to Purchase
37%
Intended to
Purchase
78%
AdvertiserTarget
UnrulyCustom Audience
+92%+111%
Completed the Video
73%
Completed the Video
87%
AdvertiserTarget
UnrulyCustom Audience
+19%
Increased Favorability
Towards Brand
CASE STUDY: SAMPLE APPAREL BRAND
Native Newsfeed
IncentivizedVideo
Skippable Pre-Roll
Outstream Video
BLEND OF 4 AD FORMATS FOR ALL YOUR KPIs
UNRULY ACTIVATE
UNRULY DELIVERS VIDEO SUCCESS ON THE OPEN WEBMAKE YOUR CONTENT DISCOVERABLE
18.0% views67.8
%views
YOUTUBE.COM & EMBEDDED YOUTUBE PLAYER
Source: US – comScore Video Metrix, July 2015, ads and content video views
THE OPEN WEB14.2% views
FACEBOOK.COM
BRANDS TRUST UNRULY
FIVE PILLARS OF THE UNRULY SHIELD:
• Proprietary ad safety tech • 3rd party ad safety tech• Industry certifications• A dedicated Brand Safety
team• “Flag button” on every 1000th
impression for consumer feedback
