MojoCon 2015

“Homepage. Even the word sounds old.”

Let’s talk about

“Curated Content 2015”

Realtime news 2015?

“I’m telling teacher”

LIVE Breaking!! War Images on Twitter

OMG, NEWSBOINK is my favourite site for breaking news

Said nobody ever…still growing

Breaking News is the X-Factor for news

Bland Generic Auto Tuned Forgettable Blah

It’s a marathon not a sprintand still growing

Onwards

Remember when Nokia mocked the iPhone?

Remember when newspapers mocked Twitter?

Remember when newspapers mocked lists?

Buzzfeed were brilliant for “shit news”

Buzzfeed are brilliant for “ news”

Buzzfeed started at low value, built audiences

Buzzfeed are now climbing up the value chain

“Older Media” (PC term) fell down chain

Buzzfeed understand, manipulate their media

Print is not web is not Facebook is not Twitter is not Pinterest is not Snapchat is not Vine

They build from the inside out, not bash things from outside in

Waterford Whispers - best media org in Ireland

Facebook still sends you more traffic than Twitter

So stop crowbarring your content into them

What’s with the Twitter obsession folks?

Twitter = 5-9% website traffic

Facebook = 60%+ website traffic?

Stop tweeting for a day, what happens? Try it

Media and Twitter = Frottage

Meanwhile Facebook Messenger just became a platform

And it’s bigger than Twitter

Meanwhile the under 30s are on Snapchat

And it’s bigger than Twitter

There are “channels” and TV stations inside Snapchat

Shut up about MTV not playing music anymore

MTV is in Snapchat

Eh you know Whatsapp?

What does breaking news do for your organisation?

One last thing