1. Measuring and Maximizing Twitter ROI Wendy Troupe, CEO & Founder @wendytroupe @terametric Hashtag: #TwitterROI 1

2. Terametric Take-Away: Dont forget this! Successful Twitter ROI measurementrequires an integrated inbound andoutbound Twitter marketing roadmap Know your Twitter benchmarks beforeyou start tweeting Know your critical Twitter inbound andoutbound metrics for measurementHashtag: #TwitterROI| terametric | 2 3. Facts about TwitterGoodRegistered Users: 190 millionTweet Average: 56 million/dayNew users: 300,000/dayNot So GoodActive Twitterers: 17%Tweet less than 10 times: 80%Source: CHIRP 2010 and RJ MetricsHashtag: #TwitterROI | terametric | 3 4. Twitter Marketing Bottom Line Leading Companies increase tweeting 60% of Fortune 500 companies have Twitter accounts in 2010 (up from 35% in 2009). Companies using real-time marketing, like Twitter, outperform S&P 500 in 2009 - 2010Sources: Nora Ganim Barnes Ph.D., David Meerman ScottHashtag: #TwitterROI | terametric | 4 5. Twitter Marketing Bottom Line Proven Effectiveness Ability to drive sales, messaging, support, and an open line of communicationSources: Nora Ganim Barnes Ph.D., David Meerman ScottHashtag: #TwitterROI | terametric | 5 6. Evidence for ROI Success on TwitterSome Proven Case Studies After Steaz: Doubled sales anddrove awareness of organic tea Best Buy: Twelp Forceconsidered a key value-add bycustomers Mongoose Metrics: Increasedengagement & onlineconversions with PromotedTweetsSources: Rob Peterson 34 Case Studies that prove Social Media ROIKathleen Colan, Mongoose MetricsHashtag: #TwitterROI| terametric | 6 7. State of Social Media ROI MeasurementWho needs socialmedia ROI measurement anyway? Hashtag: #TwitterROI | terametric | 7 8. What is the Terametric ROI Approach?Tap More ROI Measurement Out of Twitter Benchmark your competitor and industry performance in Twitter Identify outbound activities yielding highest results Align and track investment to prove ROI through measurementTweet: 3 new ways towin using Twitter marketing Hashtag: #TwitterROI | terametric | 8 9. Netezza: A Case Study in ROI OptimizationNetezzas Problem: How to calculate marketing investment required to win against top 3 data-warehouse appliance competitors in Social Media?A Social Media ROI Measurement Solution: Benchmark Netezza performance gaps in Twitter and other channels Re-align marketing budget with top outbound Twitter activities critical tosuccess Measure performance improvement over three month campaign Calculate Return on Investment (ROI) of Twitter marketing budget andactivitiesA Data Warehouse appliance leader and IBM company Hashtag: #TwitterROI| terametric | 9 10. Netezza: A Case Study in ROI OptimizationNetezzas Successful ROI Measurement and Improvement: Successfully identified Twitter channel marketing opportunity and securedsenior executive support to increase budget to Social Media Increased industry awareness of Netezzas Data Warehouse applianceTerametric provided insight into our social media channels,including Twitter, and helped identify which activities gave us thebiggest bang for the buck.Matthew Carter, Director of Marketing Communications, A Data Warehouse appliance leader and IBM company Hashtag: #TwitterROI| terametric | 10 11. Your Twitter ROI Check-List Schedule campaign period Benchmark against industry competitors performancein Twitter Calculate Twitter marketing investment required forcritical outbound activities Execute Twitter marketing campaign Monitor inbound impacts and outbound target activity Optimize where target inbound metrics do not alignwith outbound activitiesHashtag: #TwitterROI| terametric | 11 12. Your Twitter ROI GuidesBest Practices & Case Studies to help you Definitive Guide to Twitter Inbound Metrics Definitive Guide to Twitter Outbound Metrics Definitive Guide to Twitter Influence &Engagement Twitter Campaign Marketing ROI Check listhttp://www.twitter.com/roiresources Hashtag: #TwitterROI| terametric | 12 13. Who is Terametric?Our Mission: To help marketers maximize their ROI in Social Media Founded in 2009 2 years studying andanalyzing social mediamarketing Deep expertise inportfolio modeling andstatistical analysis Located in Cambridge,MA Hashtag: #TwitterROI| terametric | 13 14. Thank You, Free Resources, and Q&A Website: http://www.terametric.com Blog: http://www.terametric.com/blog Presentation Recordings: http://www.terametric.com/webinars ROI Resources http://www.terametric.com/roiresources Follow Terametric on Twitter: @Terametric Email us with your questions: info@terametric.com Call us to start a conversation: +1 (617) 475 - 1655 Hashtag: #TwitterROI| terametric | 14