Wendy McDougall of 9-20 recruitment / Firefish Software - Think Digital Presentation - Standing Out...

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STANDING OUT FROM THE CROWD Wendy McDougall

description

Slides from presentation, Standing Out From The Crowd'. The journey of Wendy McDougall, Managing Director of Scottish based IT recruitment company 9-20 recruitment who develops own recruitment software, 'Firefish'.

Transcript of Wendy McDougall of 9-20 recruitment / Firefish Software - Think Digital Presentation - Standing Out...

Page 1: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

STANDING OUT FROM THE CROWD

Wendy McDougall

Page 2: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

Questions

Please direct all questions on Twitter @wendymcdougall with the hashtag #ThinkDigital

To be answered at the end of the session

Page 3: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

Launched 9-20 recruitment

Began career in IT recruitment

Finalist in ‘Entrepreneur of the Year’ at Business

Awards for Scotland

9-20 doubles staff numbers

Joined ScotlandIS board

MD of 9-20 recruitment & Firefish

Software CEO

1998

2004

2007

2008

2009

2010

@WendyMcdougall

Page 4: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

Launching 9-20 recruitment in a crowded marketplace

Page 5: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

So how would 9-20 stand out from the crowd?

Page 6: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

We LISTENED to our customers...

And guess what?

Page 7: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

You don’t like RECRUITMENT

COMPANIES

Page 8: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

“I want more for my money.”

“Recruitment costs are too high.”

“Lots of irrelevant CV’s.”

“I can’t see the work that’s being done on

my role.”

Why don’t you like us?

Page 9: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

There are still challenges…

Skill shortages

Too long to hire

Can’t keep staff

Page 10: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

How are we going to do that?

Web 2.0

Web 3.0?

Web 4.0?!

Page 11: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

INNOVATING recruitment through digital technology

Page 12: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

Big investment in development team

And so it begins…

Constant race against time

Deep pockets required

Trust your staff

Page 13: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

Risk / rewardPartnership approach

Provided visibilityClient portal login

Increased brandingCreation of 9-20 network

Page 14: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

Reduced costs

40% saving for volume recruitment

Splitting the payments Easing cashflow for clients

3 month guaranteeSharing the risk

Page 15: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

Our awards

Page 16: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

Launched Firefish Software

Beginning of a new era

Productising softwareBringing it all together

Page 17: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

So what’s this Firefish Software?

Page 18: Wendy McDougall of 9-20 recruitment / Firefish Software  - Think Digital Presentation - Standing Out From The Crowd

Question Time

Any further questions on using technology

in the recruitment process?

Contact me on:

Twitter:

@wendymcdougall

LinkedIn:

uk.linkedin.com/in/wendymcdougall

Presentation available at:

Slideshare.net