PowerPoint Presentation

WendelsFresh Food Caf and Full Service Bookstore

Marketing Mix Project (Contemporary Marketing) [Chapter One]

Table of ContentsSlide 1: History & Major AccomplishmentsSlide 2: ProductSlide 3: PriceSlide 4: Marketing CommunicationsSlide 5: DistributionSlide 6: Conclusion

Slide 7: Works Cited

Who?Wendels wife Ethel owned restaurant in Vancouver in the 60s that served fresh made foodWendels opened, tradition followed by daughter (Erika) and granddaughter (Diane) When?1997

What?Caf and Bookstore/TruefoodsWhere?Fort Langley, BC

History & Major Accomplishments

AccomplishmentsGluten Free Products (with good taste)[certified by GFCO]

BooksHand Picked/Selected By Whats Popular TodayRequest to Have Ordered In**No Extra Cost Or PrepaymentFood and Beveragesespresso bar, fresh baking, breakfast, entrees, desserts- All made fresh on spot*Options to choose wheat free/dairy free *number one priority fresh productsTruefoods Wendels Food Brand-bagged cookies, ready to bake frozen cookies and muffins, ready to serve (fresh or frozen) tarts, cookies, squares and biscotti. Product

Bookstore - Caf Truefoods

Books Prices pre-set (Same as though going to another bookstore)Buyer Rewards ProgramFood and Beverages - Truefoods Prices Slightly Higher Due To Quality of Food Ingredients (No Shortcuts Taken)

Price

Books - Food and Beverages - Truefoods

Advertising/ Sales Promotion (incl. Books-Food/Beverages-Truefoods) Magazine ads, Newspaper ads

Events and Sponsorship (incl. Food/Beverages-Truefoods)Farmers Market, Various Festivals, Occasionally Sponsors, Gluten Free Expo in Vancouver Next Year

Public Relations/Internet (incl. Books-Food/Beverages-Truefoods) Website for location/Website for TruefoodsFacebookTwitterYouTubeMarketing Communications

Books - Food and Beverages - Truefoods

Online BookstoreCatering

Distribution

Local Grocery Stores (Truefoods):Received by local market?

ConclusionPositivelyTrustworthyUnique/DifferentHealthyConvenient

http://www.wendelsonline.com/http://www.wendelstruefoods.com/

Works CitedBuild Me Up ButtercupThe FoundationsThe FoundationsTony Macaulay & Michael D'AboThe Very Best of the FoundationsR&B/Soul2002-06-25T00:00:00Zbcook1@telus.net 2002 Castle Music, A Division of Sanctuary Records Group2011-01-20 04:54:13Very Best of the FoundationsUniversal:isrc:GBAJE6800059