Wells Fargo: Fast & Flexible Financing
-
Upload
natachayarbrough -
Category
Documents
-
view
628 -
download
0
description
Transcript of Wells Fargo: Fast & Flexible Financing
Fast and Flexible Financing
By: Natacha YarbroughInstructor: Prof. Jan AhrensCourse: Marketing 860Due: 8/1/10
Marketing Communications Mix(Most Important Modes)
Bundled services provided in lieu of fees
24/7 customer service provided via phone or email
Face-to-face time with in-store customer
Marketing Communications Mix(Least Important Modes)
Negative publicity can override positive publicity
Poor sponsorship leads to lawsuits
Arrogance and greed breeds consumer distrust
Communications
Wells Fargo appeals to single mothers
Minority communities can trust Wells Fargo
Working Class consumers gain knowledge from Wells Fargo
Communications
Educated consumers make better financial decisions
Latino communities should bank with Wells Fargo
Consumers are happy when they bank with Wells Fargo
Interactive Marketing
Employees are highly skilled at Personal Selling
Wells Fargo’s website is easy to maneuver
Interactive Marketing(Not Found but Effective)
Wells Fargo lacks YouTube Channel
Utilize FREE marketing opportunities
Maximize brand recognition
Interactive Marketing(Ineffective)
Emails Text notifications
received and read more often
Consumers may deem “junk” and not read
Impersonal way of promoting personal finance