Wellington may 10
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Transcript of Wellington may 10
![Page 1: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/1.jpg)
How to use the internet to become a top performer
![Page 2: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/2.jpg)
THE INTERNET – YOUR PATH TO SUCCESS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile – building trust
• Marketing properties online
• Stay in touch
![Page 3: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/3.jpg)
REALESTATE.CO.NZ - THE INDUSTRY WEBSITE
![Page 4: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/4.jpg)
VITAL STATISTICS!
• 120,000 listings
• 94% of offices
• 400,000+ unique visitors
• 120,000+ unique visitors from overseas
• 200+ countries
• 25,000+ emails
• 300,000 referral links
![Page 5: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/5.jpg)
3X VISITOR NUMBER OVER 3 YEARS!
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DRIVING LEADS AND ENQUIRIES
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QUALITY ENQUIRIES BY EMAIL
![Page 8: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/8.jpg)
#1 FOR INTERNATIONAL PROPERTY SEEKERS
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#1 FOR CONTENT
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#1 FOR CONTENT
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SPECIALISED SITE FOR COMMERCIAL PROPERTY
![Page 12: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/12.jpg)
SPECIALISED SITE FOR BUSINESS BROKERS
![Page 13: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/13.jpg)
SPECIALISED SITE FOR FARMS
![Page 14: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/14.jpg)
THE INTERNET – YOUR PATH TO SUCCESS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile – building trust
• Marketing properties online
• Stay in touch
![Page 15: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/15.jpg)
WEB SURPASSED PRINT YEARS AGO
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National Association of Realtors Home Buyer Survey 2008
EDGING CLOSER TO 100% USING THE WEB
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NZ Real Estate market research - Nielsen Aug 09
NZ – DOMINANCE OF ONLINE / DECLINE OF PRINT
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NEW AGE OF SOCIAL
• 24hrs of video is uploaded to YouTube every minute
• If Facebook was a country, it would be the third largest in the world with a population of more than 400 million people
• There are 50 million tweets per day – an average of 600 tweets per second
• Google has only been around for 11 years!!
![Page 19: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/19.jpg)
THE INTERNET – YOUR PATH TO SUCCESS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile – building trust
• Marketing properties online
• Stay in touch
![Page 20: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/20.jpg)
PROFILING YOURSELF ONLINE
![Page 21: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/21.jpg)
WHAT IS AN ONLINE PROFILE?
• A web page
• A blog
• A social network page – Facebook
• A comment on a blog
• A quote in an online publication
• A property listing
• A YouTube video
• A twitter profile
• An email newsletter
![Page 22: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/22.jpg)
WHY DO YOU NEED A PROFILE?
• To provide a credible trusted reference check
• To showcase your expertise
• To help build your reputation
• To be found where the buyers are looking
• But mainly – TO GET YOU MORE BUSINESS
![Page 23: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/23.jpg)
Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
Before Simon comes round tomorrow to appraise the house, let’s review his profile.
Who seems to be the best real estate agent in Kingsland?
BE FOUND!
![Page 24: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/24.jpg)
CONNECT WITH PEOPLE
![Page 25: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/25.jpg)
DOMINATE GOOGLE
![Page 26: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/26.jpg)
www.agentpro.co.nz
Advertising opportunities from only $25 per month
![Page 27: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/27.jpg)
STEP UP YOUR ONLINE PRESENCE!
![Page 28: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/28.jpg)
PROFILE WITH CONTEXT / WITH CREDIBILITY
![Page 29: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/29.jpg)
ADVERTISE IN THE SUBURBS YOU WORK IN
• Cost effective marketing
• Massive coverage
• Targeted audience
• Working for you 24/7
• Perceived to be the best
• Secure more listings
![Page 30: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/30.jpg)
ENGAGE IN CONVERSATIONS
1.Demonstrate your expertise & local knowledge
2.Establish or be a part of the conversation
3.Become the go-to specialist
4.Nurture your profile – value will grow
5.Track your profile – Google Alerts
![Page 31: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/31.jpg)
ITS ALL ABOUT BUILDING TRUST
![Page 32: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/32.jpg)
LEAVE YOUR OWN PERMANENT MARK
![Page 33: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/33.jpg)
VISIBILITY = POWER = LISTINGS = $$$
![Page 34: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/34.jpg)
BUYERS ARE IN CONTROL
![Page 35: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/35.jpg)
RELATIONSHIP WITH BUYERS HAS CHANGED
![Page 36: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/36.jpg)
THE INTERNET – YOUR PATH TO SUCCESS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile – building trust
• Marketing properties online
• Stay in touch
![Page 37: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/37.jpg)
RICH CONTENT
![Page 38: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/38.jpg)
Address
Price
Maps
More images
Larger/high quality images
GET THE BASICS RIGHT
![Page 39: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/39.jpg)
FAIL!
EMAIL ALERTS – FIRST IMPRESSIONS COUNT!
![Page 40: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/40.jpg)
FEATURED LISTINGS - BOOST YOUR TRAFFIC
![Page 41: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/41.jpg)
LIMITED TO THREE PER SUBURB
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14 days with a featured listing delivers an
audience of up to 10 times more
viewings than a regular listing
COST EFFECTIVE ADVERTISING – ONLY $250
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Last 7 days: 482 views
7 days prior to feature:22 views
IT REALLY WORKS!
![Page 44: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/44.jpg)
…Get them more offers!
... Show them how many potential buyers are looking at their home!
IMPRESS YOUR VENDORS…
![Page 45: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/45.jpg)
THE INTERNET – YOUR PATH TO SUCCESS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile – building trust
• Marketing properties online
• Stay in touch
![Page 46: Wellington may 10](https://reader036.fdocuments.us/reader036/viewer/2022062404/554e2ec5b4c90511778b5781/html5/thumbnails/46.jpg)
STAY IN TOUCH!
0800 732 536 [email protected]
@realestateconz, @realagentpro
www.unconditional.co.nz