Welcyon Franchise

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Belong to Strong

Transcript of Welcyon Franchise

Page 1: Welcyon Franchise

Belong to Strong™

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Your Welcyon Franchise Sales TeamDr. George HenryExecutive Vice President of Development

Experience: - Physical Education Doctorate – Indiana University - College Professor, Athletic Director – Bethel University - National Sales Director and Franchise Owner – Snap Fitness

Office: (952) 873-7917 | Cell: (612) 759-5754 | [email protected]

Ki McCueVice President of Franchise Sales

Experience: - B.S. Physical Education & Health – University of Minnesota - Head Women’s Tennis Coach – University of MN, Morris - Membership Coordinator / Fitness Instructor – Sports & Health Club - Regional Sales Director – Herman Miller, Inc.

Office: (952) 873-7904 | Cell: (612) 419-1399 | [email protected]

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The Importance of Market Share

For any new business, you need to create market share by:

Doing something different

Doing something better

In other words, you should:

Identify problem or need

Create a solution for the need

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Curves

- Created a different atmosphere

Anytime Fitness & Snap Fitness

- Focused on convenience

Fitness 19 & other “cut-rate” options

- Focused on low-cost

Successful Fitness ConceptsAnd How They Develop Market Share

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Welcyon research has identified these important facts:

90 million people in this country ages 50 and

over do not belong to a fitness facility

70% of people 50 and older have never joined

a fitness club

60% of people who join a fitness facility drop

their membership in the first year

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What makes different?

Welcoming atmosphere, fitness programs tailored to meet needs of older adults

Members experience real improvement in physical fitness with personalized feedback provided on a regular basis

Cutting-edge, user-friendly, & comfortable machines that reduce the risk of injury

Fitness coach guidance without the hourly rate of a personal trainer

Social benefits – members can enjoy a cup of coffee & conversation, do a puzzle, attend an educational seminar, etc.

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Welcyon Marketing Campaigns

Flyer

ROP Ad

Poster