28 Feb 2012 - Asia Opportunity, by Mark Ross [Questex Asia, Hong Kong]
WelcomeIn Presentation - Hong Kong, 25 Feb 2016
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Transcript of WelcomeIn Presentation - Hong Kong, 25 Feb 2016
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Building your personal
and company brand on…
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Lauren Gilbert Solutions Consultant
Rainbow Lau Solutions Consultant
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Who is already a LinkedIn Member? Who has profile picture on your LinkedIn profile? Who has 500+ connections in your LinkedIn network? Who has joined 2+ groups? Who follows 5+ companies?
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What are we going to learn today?
Create a killer LinkedIn Profile
Post compelling status updates
Set up a professional Company Page
Post exciting Company updates
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Connect the world’s professionals to make them more
productive and successful
Our Mission
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The professional profile of record
Connect all of the world's professionals
Identity Networks Knowledge The definitive professional publishing
platform
The value for our Members
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The value for our Clients
Hire Attract & approach passive candidates
Market The most effective way for marketers
to engage professionals
Sell The start of every sales
opportunity
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414m+
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Let’s get started on creating that killer LinkedIn Profile
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Use your full name
Make it catchy and
creative
Make it keyword rich so
you will be found in
searches
This is your first
impression – stand out!
Your headline
1
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Your photo
2
Make it professional
Then you will receive
7x more views
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Your URL
3
Replace your
automatically generated
URL
Personalise by
clicking “edit profile” and
“edit contact info”
Add LinkedIn to your
email signature
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Your summary
4
Your elevator pitch
Keyword rich to increase
searchability
Write your summary in
first person to keep it
human
Enrich your profile with
media to make it stand
out more
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Your experience
5
Briefly explain the
company and summarise
your role
Highlight key
contributions, awards and
projects, use rich media
Avoid CV style
Keep consistent format
across all positions
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Education & recommendations
6
Expand on your degree, include course
details
Connect with old classmates
Request recommendations from clients,
old/new colleagues, etc
Give and get – offer recommendations
in exchange
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Your skills
7
List at least 5 core skills and
increase your searchability
Endorse others and
encourage them to return
the favour!
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Connecting personally
8
Invite new connections
with a personalised
request
Your connection “policy”
is up to you
Stay in touch with your
connections
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Your activity
9
Bring your passions to the
forefront
Make it short and sharp
Include images and get
more likes, comments
and shares
Think about your
audience
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Gain insights
9
Follow Influencers and
individuals and keep up to
date with their blogs
Follow Education
institutions and
Companies
Join and contribute to
Groups, increase
searchability and
approachability
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But… Why should you care…?
Your online professional profile
Digital representation of your network
Generate thought-leadership content
Powerful referral platform
Discussion platform – policy, regulation, etc
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Create a description –
what your business does,
your offerings
Add a banner and logo –
standout!
Ensure your staff are
linked to your page
Set up in multiple different
languages
Company profile
1
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Linked to your Company
Page
Spotlight a brand or key
offering
Post updates from the
Showcase Page
Showcase pages
2
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Attract and engage
quality candidates with
targeted and rich content
Videos, employee
testimonials, jobs
28% reduction
in turnover
50% reduction
in cost per hire
Invest in a Career Page
3
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Attract Followers
4
Easy first step – your
employees! Link their
Profile to your Page
Add a “Follow” button to
your website – see how
here
Invite your clients and
prospects to become
Followers
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Invest in Followers
5
Use highly targeted ads
to attract specific
audiences
Industries, regions,
companies
Click automatically makes
them a Follower
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Post updates every two
days
3 different types:
• Company news
• Jobs
• Industry pieces
Engage audience
6
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98%
2x 75%
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Message targeted to the
right people
Build brand awareness
Increase Followers and
social engagement
Sponsor updates
7
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Leverage Company Page
analytics
Track engagements on
updates, Follower growth,
trends
Optimise, refine and
customise
Monitor success
8
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What have we learnt today?
Create a killer LinkedIn Profile
Post compelling status updates
Set up a professional Company Page
Post exciting Company updates
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Coming up…! March 31st
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Lauren Gilbert Solutions Consultant [email protected] Connect with me here
Rainbow Lau Solutions Consultant [email protected]
Connect with me here
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