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SAE AR/VR - The challenges of creating a VR application with Unity
Welcome! [prsaftl.files.wordpress.com] · VR/AR Market Share & Forecast • 2017 AR/VR WW users ~...
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Welcome! Reimagine Storytelling with AR/VR/MR PRSA Greater Fort Lauderdale June 21, 2018
Transcript of Welcome! [prsaftl.files.wordpress.com] · VR/AR Market Share & Forecast • 2017 AR/VR WW users ~...
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Welcome!
Reimagine Storytelling with
AR/VR/MR
PRSA Greater Fort Lauderdale
June 21, 2018
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WHAT
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How real is VR?
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WHY
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WHO
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Gaming &
Entertainment
Advertising, Marketing, PR
Real Estate
Tech & Engineering
Education
Healthcare
Travel & Leisure
Retail
Finance
Consulting
Pharmaceuticals
Other
Industries using VR/AR
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HOW and WHEN
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Jaguar e-Pace VR Launch
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Honeywell – Product Showcase + Training
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The Facts Now – Snapchat Lens
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WHERE
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Marketing
Brand awareness &
activations
Product Launch
Events
Retail / POS
Lead generation
Training
Client or partners
training.\
HR / workforce
Engineering
Application of VR, AR, MR
Loyalty programs
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Medical VR / AR / MR
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Volumetric Video
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VR/AR Market Share & Forecast
• 2017 AR/VR WW users ~ 90M. with WW revenue $13B. (130.5% increase over the $6.1B in 2016)
• 2018 AR/VR WW users to reach 171M.
• 2020 AR/VR WW market penetration ~ 1 Billion users with revenue $143B.
• 30% of B2C companies in the Forbes Global 2000 list will have at least 1 AR/VR project in 2017 and
10% Of Top 1000 Companies in Latam.
• By 2020, over 20% of commercial media on Facebook will be VR/360 content.
Source: IDC, others
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CONTACT US
Future meetings…
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IMAGINE! | SHARE | DISCUSS
