eBay in 2017 – Optimisation and Strategies for Business Growth Selling
Welcome to the World of Selling on eBay
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Transcript of Welcome to the World of Selling on eBay
Welcome to the World of
Selling on eBay
eBay History
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• 1995 – Pierre Omidyar launches eBay• 1997 – 1 millionth item sold• 1998 – Meg Whitman joins as CEO• 1998 – eBay goes public• 1999 – eBay Motors launched• 2001 – eBay Stores launched• 2002 – PayPal joins team• 2003 – New Support Centres• 2004 – PayPal Buyer Protection expanded to $1,000 *• 2005 – Best Offer introduced• 2006 – eBay Express launched
* For qualified eBay transactions
Did You Know?
• At any given time, 104M items are available worldwide
• Over 6.5M items are added every day
• A digital camera sells every minute
• On average, over $1,640 of merchandise sells every second
• To date, the most expensive item sold: Gulfstream II business jet—$4.9M in August 2001
Note: As of June 2006
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Gross Merchandise Volume
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Almost 13 billion in Q2 2006!
Billions of Dollars (US)
Benefits of eBay
• No need to hire a web designer.
• Low insertion fees.
• Liquidate problem inventory.
• Test new products.
• Source inventory and supplies.
• Test your interest in running an on-line business.
eBay Safe Trading Features
• Feedback – Your eBay reputation
PayPal Buyer Protection Program – Up to C$1,250 (on qualified items with PayPal)
• PayPal Seller Protection – Against fraudulent charge-backs on qualified transactions between Canadian sellers and US and UK buyers
• SquareTrade – Third-party dispute resolution
• Security Centre – www.ebay.ca/securitycentre (link on bottom of all eBay pages)
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Researching on eBay
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Marketplace Research
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Want It Now
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Terapeak
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• Category results
• Key ratios• Listing
features• Successful
durations
What’s Hot
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Pricing Options• Starting price
– The bidding starts here– The experts say lower is better– Lower starting prices tend to generate more interest
• Reserve price– Your minimum selling price– Protects item from underselling
• Buy It Now price– Use in addition to, or instead of, an auction-style listing– Provides incentive for quick sale decision
– Eligible for eBay Express
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What Is an eBay Store?• One-stop location for all your eBay listings
• Unique, branded destination with…
– Your logo and URL
– Custom categories
– “Your Store Only” search engine
• Ideal for listing inventory
• Provides advanced marketing, merchandising, and business reporting
• Least expensive path to an ecommerce presence
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My eBay Views
Two important seller views:
All Selling
My Account
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Let’s Look at Selling Manager
• Selling Manager—a new eBay selling tool• Organizes your listings • Track transactions
• Easy sign up (Seller Services page)• Online application, no download of files• 30-day free trial, ($4.99/month)
Let’s explore Selling Manager!
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Selling Manager Pro
$15.99$4.99Cost per month
ExpandedStandardReporting
Automate communication
Manage inventory
Manage post-sale activities
Selling Manager
Track sales information
Selling Manager ProFeatures
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What Is PayPal?• Easiest, fastest online payment service
– Only requires an email address, credit card, and bank account
• Secure, trusted
– “Most trusted” Online Payment Service (The Gartner Group, 2/02)
– Over 100 million accounts
– 90% of eBay listings offer PayPal as a payment method
• Part of the eBay team
– Integrates seamlessly into eBay listings
– Buyer simply clicks the button
• Internationally recognized
– Used in 40+ countries around the world
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Why Use PayPal?• Fast
– Receive and send money instantly
– No waiting for cheques or money orders
• Easy
– Accept payments from credit cards
– Increases the volume of trade
• Secure
– Keeps all financial information secure
– Uses strongest encryption commercially available
– Protects you against buyer-initiated chargebacks on transactions between Canadian sellers and CA/US/UK buyers
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Seller Fees Overview
Four basic fees for listing and selling on eBay:
• Insertion Fees – To list an item
• Listing Upgrade Fees – For special features to promote
your listing
• Final Value Fees – Commission based on final price
• PayPal Fees – Charges for collecting payment through
PayPal
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Welcome to the World of
Selling on eBay