Welcome To The Social Era
-
date post
17-Oct-2014 -
Category
Business
-
view
3.834 -
download
0
description
Transcript of Welcome To The Social Era
![Page 1: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/1.jpg)
Welcome To The #Social EraWhere Business Is Unusual
![Page 2: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/2.jpg)
Unusual Has A Different Meaning
In the way we think about business
• From Profit to Purpose• From Meaningless to Meaningful• From Producing Things to Producing Value• From Employees to Freelancers• Where Making a Difference Matters• From Competitive to Collaborative Advantages• From Tangible Results to Intangible Value
@JDeragon
![Page 3: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/3.jpg)
business has changed
and the rules have changed@JDeragon
![Page 4: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/4.jpg)
11 Rules That Create Meaning….
1. Connections Create Value
2. Power in Community
3. Collaboration > Control
4. Celebrate Onlyness
5. Allow All Talent
6. Consumers Become Co-Creators
With Purpose And….@JDeragon
![Page 5: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/5.jpg)
for meaningful work that…
7. Mistakes Can Build Trust
8. Learn. Unlearn. (Repeat)
9. Bank on Openess
10.Social Purpose Unleashes Ownership
11.There Are No Answers
makes a difference@JDeragon
![Page 6: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/6.jpg)
this is causing a power shift
Managing minds: top-down, bottom-up and outside-in collaboration
@JDeragon
![Page 7: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/7.jpg)
The Social Era Is about how we create value by…1. How We Organize2. How We Deliver value3. How We Sell & Market4. Why It Matters to Competitiveness5. How We Scale Performance6. How Purpose Drive Alignment7. Adapting & Promoting Openness8. How We Create Change
@JDeragon
![Page 8: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/8.jpg)
What the industrial era meant to production of tangible things the Social Era will mean to the production of value from intangible things
@JDeragon
![Page 9: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/9.jpg)
S&P Index reflects the shift of value to intangibles
@JDeragon
![Page 10: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/10.jpg)
old methods are falling short
• Accounting missing 80% of value
• Business models have not optimized human capital
• Organizational design org charts don’t explain how value is created
• Marketing Connecting people with products and purpose
• Strategic planning you can’t plan innovation from the inside
@JDeragon
![Page 11: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/11.jpg)
drivers of change
1. Stagnant companies and economies
2. Innovation is urgently needed to survive in many industries
3. Culture, trust and co-creation are now understood as key to corporate success
4. Social technologies are empowering customers, stakeholders, employees—and taking control of conversations
the tipping point@JDeragon
![Page 12: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/12.jpg)
Intangibles represent a new economic graph
“Our ultimate dream is to develop the world's first economic graph.”
– Jeff Weiner, CEO LinkedIn
Today, LinkedIn facilitates personal endorsements….
…tomorrow, companies will also be measured in this way.
@JDeragon
![Page 13: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/13.jpg)
Source: Corrado and Hulten (2010). Last point plotted is 2007.
Intangible capital
Computerized information
– Software
– Databases
Innovative property – R&D, broadly
defined
– Copyrights and licenses
– Designs
Economic competencies
– Marketing and branding
– Strategic firm practices
Intangible vs. tangible investment rate rises over time in the United States
www.conference-board.org/data/intangibles/
Long-term investment shift
![Page 14: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/14.jpg)
For now, holding at +/- 80%
@JDeragon
![Page 15: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/15.jpg)
The Social Era Will Accelerate…
knowledge about intangible assets@JDeragon
![Page 16: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/16.jpg)
Social Era Performance is…
driven by the intangibles
![Page 17: Welcome To The Social Era](https://reader034.fdocuments.us/reader034/viewer/2022052409/5440debbafaf9f62208b457d/html5/thumbnails/17.jpg)
The Social Era Will Produce
Smarter Companies that know how to quantify tangible value created from
intangible assets.
Learn more from Smarter Companies
www.smarter-companies.com
@JDeragon