welcome to triberes.cloudinary.com/general-assembly-profiles/image/... · The SF Bay Area. Abstract...

t r i b e

Networ k ing & exper iences that insp i re

you to be you .

a n n e h u n s i c k e r

w e l c o m e t o

t h e p r o b l e m

T h e r e i s n o d i g i t a l s p a c e t h a t

m i n d f u l l y c o n n e c t s y o u t o y o u r

p e o p l e . D a t i n g s i t e s a r e l i m i t e d t o

d a t i n g , n o t c r e a t i n g g r o u p s o f

l i ke - m i n d e d p e o p l e a n d

i n s p i r a t i o n a l a d v e n t u r e s .

T h e d i g i t a l w o r l d i s a n

u n d e r d e v e l o p e d p l a c e f o r

i n s p i r a t i o n a n d c o n n e c t i o n .

w h o ?personallevel

artists

parents

children

creatives

us

industrylevel

people working in the

helping professions:

social workers

therapists

spiritual & religious workers

schools

us

w h y ?

isolation

accessibility

team-building

authenticity

innovation

creativity

community building

t h e solution that spans across i t a l l i s :

i n s p i r a t i o n& c o n n e c t i o n

Tribe is a cur ated ser v ice to f ind ing

your peop le ,

insp i r at ions

and adventures .

U X p r i n c i p a l sLight & AiryAuthentic empowermentCommunityStory Telling&Living in your truth

P e r s o n a J e e v a n

“ It’s important to me to live in a

place where I can be true to myself, not feel

completely like an outsider. Living in SF is

that place for me, and gives me inspiration

in a way middle America could not.”

d e m o g r a p h i c sPassion: Editor of San Francisco publishing companyAGE: 46OCCUPATION: Same as aboveLOCATION PATH: Sri Lanka - India - San FranciscoCONTEXT: Lives in the Bay Area as an end point, after having lived in places that have felt constrictive.

b i oPRIORITIES:

Being able to live authentically, and not in a minority group. Living among other unconventional people, but not being seen as

unconventional or outsider. If you live in a majority of unconventional people, like in San Francisco, you are no longer

labeled as an outsider.

WHAT INSPIRES YOU: The SF Bay Area. Abstract art. A few years ago the SF MoMA’s

exhibit on Buckminster Fuller. The curator of the show wrote:“The SF Bay Area attracts dreamers, progressives, nonconformists

and inventors. ... ” It’s an honor to live in the SF Bay Area.

PAIN POINTS:

Convention, lack of real expressiveness, how that plays out in the digital world.

GOALS:Jeevan wants a more organized way to share his experiences and

find inspiration from those who enjoy similar activities andthinking as he does.

AUTHENTICITY AWARE:

DIGITALLY SAVVY:

INSPIRATIONAL READING DIGITALLY:

INSPIRATION VIDEOS DIGITALLY:

s u r v e y

P e r s o n a J e e v a n

“ It’s important to me to live in a

place where I can be true to myself, not feel

completely like an outsider. Living in SF is

that place for me, and gives me inspiration

in a way middle America could not.”

d e m o g r a p h i c sPassion:Editor of San Francisco publishing companyAGE: 46OCCUPATION: Same as aboveLOCATION PATH: Sri Lanka - India - San FranciscoCONTEXT: Lives in the Bay Area as an end point, after having lived in places that have felt constrictive.

b i oPRIORITIES:

Being able to live authentically, and not in a minority group. Living among other unconventional people, but not being seen as

unconventional or outsider. If you live in a majority of unconventional people, like in San Francisco, you are no longer

labeled as an outsider.

WHAT INSPIRES YOU: The SF Bay Area. Abstract art. A few years ago the SF MoMA’s

exhibit on Buckminster Fuller. The curator of the show wrote:“The SF Bay Area attracts dreamers, progressives, nonconformists

and inventors. ... ” It’s an honor to live in the SF Bay Area.

PAIN POINTS:

Convention, lack of real expressiveness, how that plays out in the digital world.

GOALS:Jeevan wants a more organized way to share his experiences and find inspiration from those who enjoy similar activities and thinking

as he does.

AUTHENTICITY AWARE:

DIGITALLY SAVVY:



s u r v e y

“ It’s important to me to live in aplace where I can be true to myself ... living in SF is that

place, this gives me inspiration in a way Middle America could not.”

— J e e v a n

Anne: “I want to bring this feeling of having

arrived ‘home’to this app.”

P e r s o n a T i n a

“ Sharing common values, goals, vulnerabilities;

sharing differing perspectives, experiences, feelings;

kindness, gentleness, wit, humor, touch.”

s u r v e yAUTHENTICITY AWARE:

DIGITALLY SAVVY:



d e m o g r a p h i c sPassion: Board member of Double Union, feminist haker/maker spaceAGE: 53OCCUPATION: Project Manager of an East Bay StartupLOCATION PATH: Texas - Indonesia - SF Bay AreaCONTEXT: Always searching for inspiration in her life, she gravitated to the SF Bay Area both because of long time friend connections and because so many parts of culture here resonate with her. b i o

PRIORITIES :

Connection and authenticity is important to me.

WHAT INSPIRES YOU:Sharing common values, goals, vulnerabilities; sharing differing

perspectives, experiences, feelings; kindness, gentleness, wit,

humor, touch. Double Union, a feminist hacker/maker space. Safe

space for like minded feminist women in the tech industry. Creating

community, sharing skills, stories, resources.

Ravelry.com, doing things with my hands.

PAIN POINTS:

Not being able to be real

GOALS:

“Tina just moved to the area and is looking for a source of

inspiration through community more in tune to who she is, more

inspiring than what she had back in Indonesia.”

W h a t p e o p l e a r e d o i n g n o w : F B / E l l o , ( the anti-FB)

FACEBOOK ELLO

are mindless connection, no curation

T e d T a l k s & M e e t U p

are limited to browsing only, not a curated experience

2 R o u n d s o f S u r v e y s2 4 & 1 9 R e s p o n s e s

ANONYMOUS FEMALE1. Why Share? In hopes that my experience

can help someone else.2. How do you feel connection? Touch and

feeling listened to.3. How do you share inspiration?

FB, conversation and art.4. Is there a digital space where you

experience inspiration / authenticity? (no answer)

5. What apps or social media or sites do you currently use as a source of inspiration?

Black lives matter, facebook group

IRMA1. Why Share? Because I can, it makes sense.2. How do you feel connection? Many friends

/ hiking, coffee, meals, talk by phone, some social media

3. How do you share inspiration?email / fb / in person / by telling stories4. Is there a digital space where you

experience inspiration / authenticity? Meditation apps which have helped and is very

appreciative5. What apps or social media or sites do you

currently use as a source of inspiration?Simply Being, Omvana, and friends on FB

KEVIN1. Why Share? Receive back from

others/solicit validation2. How do you feel connection wit

people? Sharing vulnerability3. How do you share inspiration?

Blend of digital and life4. Is there a digital space where you

experience inspiration / authenticity?No

5. What apps or social media or sites do you currently use as a source of

inspiration?Browsing pics on Instagram sometimes

but mostly eye candy.

KATHY1. Why Share? Human connection is vital to

maintain stability and groundedness in a faced-paced world.

2. How do you feel connection wit people? Friendships at church, friends & family.

3. How do you share inspiration?Blend of digital and life

4. Is there a digital space where you experience inspiration / authenticity?

No, not really5. What apps or social media or sites do you

currently use as a source of inspiration?FB, Chorpracentermeditation.com

MICHAEL1. Why Share? Don’t share much but I would say to

be connected to them2. How do you feel connection wit people?

by talking with and listening to people3. How do you share inspiration?

over the phone mainly, some in person4. Is there a digital space where you experience

inspiration / authenticity?No


None

BETH1. Why Share? Like being connected to family and

friends.2. How do you feel connection with people? Being with

them, communicating with individuals, interacting in discussions, participating in activities together, sharing common experiences, praying or singing together ...

3. How do you share inspiration?Through writing, reading aloud, pictures or books


No5. What apps or social media or sites do you currently

use as a source of inspiration?(intentionally) limited through FB

PETER1. Why Share? To get something back, two way

connection2. How do you feel connection wit people?

Photos, emails, letters, music, phone calls3. How do you share inspiration?

Same4. Is there a digital space where you experience

inspiration / authenticity?Babel.mml.ox.ac.uk ....


(No answer)

JEAN1. Why Share? To learn about what others are

doing, their needs & keeping in touch.2. How do you feel connection wit people?

Mostly in person3. How do you share inspiration?

Privately, usually.4. Is there a digital space where you experience

inspiration / authenticity?Social media is not a place I go to share much that is

meaningful.5. What apps or social media or sites do you

currently use as a source of inspiration?No

TINA1. Why Share? Human connection

2. How do you feel connection wit people? Sharing common values, goals, vulnerabilities, sharing different perspectives,

experiences, feelings, kindness, gentleness, wit, humor, touch3. How do you share inspiration?

In person mostly, but sometimes via email, cards, phone calls, facebook


For authenticity, I read blog.peneloptrunk.com andcaptainawkward.com

4a. If yes, how improved?I currently keep my authenticity IRL (in real life) or on paper, so an app or digital space needs to have something very compelling to

get me invested in using it.5. What apps or social media or sites do you currently use as

a source of inspiration?Ravelry.com to inspire me with crochet; couchsuring.com to

inspire me with travel; meetup to inspire me to get out and learn more

PAMELA1. Why Share? To connect in some meaningfulway, to

catch up with others, to share joy and some difficult times, sharing things I’ve learned, beauty in nature2. How do you feel connection wit people? I’ve gone from a large number of people connections to

very few. When I’m with people I feel strongly connected, but between those times my

communication is limited.3. How do you share inspiration?

Sharing photos, poetry, quotes from books, writing about changes or shifts in my life.


FB, email, websites.5. What apps or social media or sites do you

currently use as a source of inspiration?Via FB: NY Times artists websites, health and

spirituality sites.OnBeing is a favorite.

JUTTA1. Why Share? Too general a question

2. How do you feel connection with people? Meeting them in person, phone calls, skype.

3. How do you share inspiration?personal, by phone, skype, email


No5. What apps or social media or sites do you

currently use as a source of inspiration?No

JUNE1. To stay in contact with them, especially with people

who live at a distance.2. Conversation, laughing

3. Talking or writing


Not really5. What apps or social media or sites do you

currently use as a source of inspiration?Abbey of the Arts

CHRISTINA1. Why Share? It’s fun to get to know each other

2. How do you feel connection wit people? Visiting and talking with others

3. How do you share inspiration?Share them with friends over dinner


Brene Brown ecourse and TED TALKS 5. What apps or social media or sites do you currently use as a source of

inspiration?Brene Brown ecourse and TED TALKS and NPR

AMY1. Why Share? (To vague)

2. How do you feel connection with people? When they are vulnerable with me and share both their

successes and failures, joys and sorrows.3. How do you share inspiration?

As an introvert I don’t like sharing meaningful or inspirational things on social media. Normally

individually with people I am close to.4. Is there a digital space where you experience

inspiration / authenticity?No.


None.

CHRISTY1. Why Share? To build connections

and meaning2. How do you feel connection with people? Socially, musically, spirituality and energetically

3. How do you share inspiration?Through music, worship, in small groups or

one-on-one4. Is there a digital space where you experience

inspiration / authenticity?I like it how it is.


Ravelry

LAUREN1. Why Share? To be authentic and give other

people to do the same...2. How do you feel connection with people?

Openly and honestly sharing joys and struggles of my life. and then hearing them match my sharing

by being open and vulnerable with me.3. How do you share inspiration?Through written and spoken word.


—5. What apps or social media or sites do you

currently use as a source of inspiration?—

CLINTON1. Why Share? I feel connected to people when there is a

dialog back and forth, can be done face to face, phone, email or sharing a picture.

2. How do you feel connection with people? Most meaningful things in my life are shared in person. Social media is somewhat “surface”, the true meaningful things

are shared in person.3. How do you share inspiration?

Texting is my most authentic “digital” space, followed by FB, though I don’t find it authentic, although others do...4. Is there a digital space where you experience

inspiration / authenticity?I like it how it is.


Not a lot / My Daily Detour or Regain Control very inspiring, and many find Laura Preston the owner of the site to be

very authentic.

ADD ON1. What could be improved? I think it is more of

the content of the one posting that could be improved, more than anything the app could do. I’ll reference Periscope. A friend uses this for her book club - and it is very one sided. She speaks,

you listen, you can text questions, but if there are a lot of people on the periscope there isn’t the

opportunity for her to read all of it and respond. There needs to be an app that allows two way

dialog within a group setting. Like Facetime, but it would allow multiple people to join.

JILL1. Why Share? Keep them up to date

2. How do you feel connection? With laughter 3. How do you share inspiration?

Posts4. Is there a digital space where you

experience inspiration / authenticity? No, not really


10% happier has lead me to new places

SHIRA1. Why Share? To feel connected

2. How do you feel connection? By spending quality time with them, having common interests and experiences

3. How do you share inspiration?I tell my friends/family about them when I see them or share them

through text messages/email/facebook/instagram4. Is there a digital space where you experience inspiration /

authenticity? No, not really, I’m waiting for the perfect one to use. Currently I share across FB, Instagram, and Snapchat. Snapchat is sometimes more

authentic because you have to share in real time and there isn’t much editing involved.


See above.

LEON1. Why Share? To be able to express my creativity and

my fun side2. How do you feel connection? I feel I have many

connections with a TON of people, but choose to interact on a deeper level with a select group of people.

3. How do you share inspiration?FB / Instagram but mostly through in person conversation


Yes4a. What could be improved

Pintrest is very hard to get a focused stream of designs5. What apps or social media or sites do you

currently use as a source of inspiration?Behance and any portfolio site. at times I check Pintrest

for design inspirations as well.

SUSAN1. Why Share? curiosity, desire for connection, catharsis

2. How do you feel connection with people? Communication, physical contact, when I see reminders of them, when I share a life experience or passion

or interest

3. How do you share inspiration?If it’s to someone in particular, I call or email, text, write a letter; if it’s a more

general thing, post on FB; I include it in a sermon, write a song about it.

4. Is there a digital space where you experience inspiration / authenticity?I think apps are only as authentic and inspirational as the folks sharing on them - ie some of FB is very authentic and inspirational, but that’s because i’ve come to

trust certain people’s content; other people’s content on the same app doesn’t feel that way.

I looked into an app which is the text of the Bible, and users can add images or poems or thoughts that connect to specific verses - it feels like a great “authentic and inspirational space” but I haven’t taken the time to get to know it, contribute

or reada


Etsy.com, just plain artists listing their stuff. I can browse for hours and hours and feel inspired.

JEEVAN1. Why Share? So that I can learn more about

myself and others.2. How do you feel connection? Has sense of

overwhelming caring for them.3. How do you share inspiration?

Social media or in person, tends to prefer social media or email/writing.

4. Is there a digital space where you experience inspiration / authenticity? Does like FB / you can tell a lot about a person based

on the stuff they post. No


Twitter, FB, Reddit, Pinterest

CORINA1. Why Share? To stay and feel connected

2. How do you feel connection? When I can read an event on their social media, talk face to face, and texting

3. How do you share inspiration?When I have an opportunity to genuinely say what I feel from my

heart. I do this through fB, textings, images and talking.4. Is there a digital space where you experience inspiration / authenticity? Instagram. I enjoy the creative sector, the artists, designers, genuine and original images. I am not judging the sex driven images, just think there should be another space for them.

4a. If yes, improve how? There should be a containment of categories. I feel it is a free for all, you may accidentally click on an

image that you really didn’t want to and now it is tagged as something you may not want to see more of.


LinkedIN.

JOACHIM1. Why Share? Wanting to let others participate in ups and downs in life;

feeling closer to each other; get support, solutions or comfort2. How do you feel connection wit people? With friends and family /

importance to be connected or to feel close. Also to know that someone might help you look differently on a topic, someone who cares, which makes me feel

noticed and not being lonely. Sometimes just having a drink together and talking about general topics, just having a good time / enjoying life together.

3. How do you share inspiration?Meeting with family and friends to talk, phone calls or emails; FB for superficial

topics.4. Is there a digital space where you experience inspiration / authenticity?

FB / website with social experiments (Youtube)


FB, www.relationshipwith.me

S u r v e y sDevice 80%

Desktop and smart phones pr imary devices Values 100%

Real honest community and authent ic i ty are important

Motivation towards digital 96%

A high % of respondents said that i f the spaceis meaningful they wi l l invest t ime into i t

Rate FB and other social media

33%

Respondents rated FB and other social mediaat 33% for being space for meaningful orauthent ic

4 I n t e r v i e w s3 S k y p e / 1 I n - p e r s o n

C o n v e r s a t i o n s w i t h U s e r sW h a t t h e y a r e s a y i n g . . .

— “Emotionally speaking, digital spaces are too 1 dimensional, but what must be coming are 3D emotional digital spaces... ”

— Meaning and connection is more important than how they get it. They will use REAL LIFE or DIGITAL spaces to get it.

— Digital spaces require too much of time input with very little returns towards a meaningful connection or experience.

M a t r i x F i n d i n g sCompetitors & Features / Features & My Users

FE

AT

UR

ES

yes no no yes yes yesyes yes yes yes yes yesno yes no noyes

yes

yes

yes yes

no yes yes nono no yes no no no

no no nono no no

nono yes —— —

C O M P E T I T O R SFacebook

Videos

Photos

Blog

Articles

Quiz / Questions to find Match of Tribe / Match

Safe Community

Total 360 Cinema

no no nono no nono no no

Embed into TaskOriented App as “Reward”

Personal Story Telling

Ello OKCupid GPS4theSoul PBS TED TALKS

yes

yesyes

no

nononononono

yes yes

nono

no nono no

Glassbreakers Double Union

no no

M A T R I X 1

M A T R I X 2

FE

AT

UR

ES

yes yes yes yes yesyesyes

yes yes yes yesyes yes

yes

yes

yes yes

yes yes

yes yesyesyesyes noyes yes

yes

yes yes yes

yes

yes

yes

yes

no

U S E R SAnne

Videos

Photos

Blog

Articles

Quiz / Questions to find Match of Tribe / Match

Safe Community

Total 360 Cinema

yes no nono nono no

Embed into TaskOriented App as “Reward”

Personal Story Telling

Tina Tony Leon Jeevan

no no

M a t r i x F i n d i n g sMust Haves vs. Nice to Haves Features High Involvement vs. Low Involvement Features

M A T R I X 3M U S T H A V E S

VIDEOS

N I C E T O H A V E S

HIG

H IN

VO

LV

EM

EN

TLO

W I

NV

OL

VE

ME

NT

PHOTOS

BLOG

ARTICLES

QUIZ / QUESTIONS to find Tribe /

Match

SAFECOMMUNITY

TOTAL 360 CINEMA

EMBED into TASK

ORIENTED APP as

“REWARD”

PERSONALSTORY-TELLING

MEDITATION

A f f i n i t y M a pBr a instor ming Sess ion based on User Feedback

A preliminary “site map” of the scope and ideas

U s e r F l o w # 1 / S k e t c h

U s e r F l o w s # 2 , 3 & 4 / S k e t c h

P e n c i l s k e t c h i n g t h e f l o w User Test ingP o p A p p

http://adobe.ly/1QBzlzY

1st Round Low F ide l i ty Mock UpsA / B U s e r T e s t i n gA d o b e X d

Dist i l l EVERYTHING.( )

Hero F low/ MVP

* o p t i o n s— Dashboard goes to Profile where you can write about your experiences

— “Surprise me” feature

— Manage alerts of new tribes

— Multiple Tribes in their dashboard

— Use this app as a reward in a reward app.

User sets out to find like minded people, inner inspiration.And/or:adventures to provideinspirationOption to take it toreal life or keep it in this digital space.

User answers up to 400quiz questions on a sliding spectrumto establish who they are and what they like.

The more User answers,the more of a match can be found.

User saves & submits information, and the app connects user to a Tribe.

The Tribe Experience begins.

User selects an digital or in person experience.

User is within their like minded experience

User saves experience to their dashboard

Saved people experiencesSaved adventures

User can RATE themTheir ratings will give them more Tribe suggestions

User feels connected and inspired.

)

T h e M V P h e r o f l o w became the HOW tutorial of my app

Answer our questions

Go to Dashboard!Write about it,share it,connect with others

Submit them(You can always answer more later.)

We send you your Tribe!

Rate it

Experience it

HOW?

Korean food? Vietnamese food?

Walkingtreasure hunt through San Francisco?

Guidedwalking tour of San Francisco

outdoor murals?

W H E R E A R E Y O U O N T H E S P E C T R U M ?


NA NA

NA NA

Modern art? Comic books?

ReadBrene Brown?

Readfiction?

Outdoorconcert in the rain?

Be in quiet restaurant over

dinner and conversation?




Introvert? Extrovert?W H E R E A R E Y O U O N T H E S P E C T R U M ?

=Replenish energy by having down t ime

=Replenish energy byengaging with others

NA NA

NA NA

NA NA

NA NA

t h e q u e s t i o n sth is i s the hear t o f w hat makes th is app wor k :

The more you answer, the better and more we can connect you.

1960’s Folk Music? Jazz?W H E R E A R E Y O U O N T H E S P E C T R U M ?

NA NA

Xd mockup for on-boardingTesting the on-boarding with visuals / getting user feedback

Xd mockup for on-boardingTesting the on-boarding with visuals / getting user feedback

t h e m o o d b o a r d mer ged in to a logo metaphor, w i th user feedback

Use this (my) color theory ar twork to reflect a tribe: group & visual unity but also layers of individuality

Ideally I would create more color blends for each tribe.

t h e l o o k & f e e l

ar t studiof e e l

S t y l e G u i d e

www.annehuns icker.comannehuns icker@ icloud .com

415.926 .0409

T hank you .

( )

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