Welcome to the Intellectual Economy. 2Intellectual Property Standards Return on investments Before...
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Transcript of Welcome to the Intellectual Economy. 2Intellectual Property Standards Return on investments Before...
Welcome to the Intellectual Economy
2Intellectual Property & Standards
Return on investments
Before 1985
ProductsR&D Manufacturing Marketing& Sales
3Intellectual Property & Standards
Global changes in the last 20 years
• Globalization in marketing and manufacturing:– More companies – More competition, lower margins– Shorter product life cycles– Increased price erosion – Cost of R&D increases
• Return on your R&D investment more difficult
4Intellectual Property & Standards
Global changes in the last 20 years• Originally manufacturing created competitive edge
– mass production– miniaturization
• Now manufacturing has become a commodity– outsourcing – low wage countries
• Competitive edge of companies shifts from production-based to knowledge-based
5Intellectual Property & Standards
IPR developments in last 20 years
• IPR laws and enforcement strengthened– 1982 establishment of single patent appeal court
created pro-patent climate in the US– TRIPS: harmonization of patent laws– Areas for patenting broadened : software, business
methods
• IPR became a strategic weapon in competition
6Intellectual Property & Standards
US Patents 1980 - 2004
7Intellectual Property & Standards
IPR changes in the last 20 years
• Increasingly more companies recognize that IPR is an asset that can create significant value
• Many companies are building up large IPR portfolios
• More companies are trying to generate revenues out of their IPR portfolio
8Intellectual Property & Standards
Business redefined
IP
Products
Return on investments
Return on investments
Manu-facturing
TechnologyPatents
R&D
TrademarksDesigns
Marketing &
SalesManu-
facturing
+
9Intellectual Property & Standards
Licensing Revenues globally (not Philips)
B$
10Intellectual Property & Standards
Welcome to the Intellectual Economy
11Intellectual Property & Standards
The Intellectual Economy
• Where ideas and technologies are ingredients
• Where intellectual property is the merchandise
• Where people expect smarter products with more convenience
• Where technology leaders fuel the innovation
12Intellectual Property & Standards
Use IP
• Invest in innovation• Share new technology• Develop new markets• Delight customers
13Intellectual Property & Standards
Philips activates the value of its intellectual property
in the Intellectual Economy