Welcome to the Funnel: We've Got Leads and Names
Transcript of Welcome to the Funnel: We've Got Leads and Names
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Marketing Solutions
Welcome to the Funnel (We’ve Got Leads & Names) Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg @LinkedIn @SlideShare
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70% of the Buying Cycle is Already Complete Before a Prospect is Ready to Talk to Sales.
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You Better Have Content that Answers Their Questions.
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Content is STILL King
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Social Signals Influence SEO
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Claim Your Content with Google Authorship:
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Inbound + Outbound = Awesomeness
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The Holy Grail of Social Media Advertising
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Ready, Aim, Target - A Frictionless Content Experience
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• LinkedIn drove 400% more qualified leads than any other paid lead generation platform during the campaign period.
• As a result of the brand exposure in the LinkedIn feed, research confirmed that U.S. marketing executives were 50% more likely to agree that Adobe can “shape the future of digital marketing.”
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The 4-1-1 Rule
Do This Not This
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LinkedIn Marketing Solutions Blog Content Calendar
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Raisin Bran Spinach Roast
Raisin Bran Spinach Roast
Raisin Bran Spinach
Tabasco
Raisin Bran Chocolate Cake
Raisin Bran Spinach
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Washed Up? Who Says So? There’s Always Room for a New Audience.
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Empowering Advocates
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The Visual is the New Headline
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Hell Yes! - First Page Results
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SlideShare is also a Search Engine
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Visual Kicks Texts A**
328,000
Views!
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Clickable Links Inside your SlideShare Deck, Boom!
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Integrate Your Presentations Across Multiple Channels
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The Infographic is not Dead. Claiming that Something is Dead, is.
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How can I Measure Success?
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How do you know if your content strategy is working?
Increased referral traffic
Social Engagement
Higher quality leads
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Now go make some bloody good content!
I Love You All. Goodnight!