Welcome to the Events Master’s courses Webinar · Master’s courses Webinar The information on...
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Dr Julie Whitfield Senior Lecturer, Department of Events & Leisure Welcome to the Events Master’s courses Webinar The information on this presentation is correct at the time of recording 12.12.2016
Transcript of Welcome to the Events Master’s courses Webinar · Master’s courses Webinar The information on...
Dr Julie Whitfield
Senior Lecturer, Department of Events & Leisure
Welcome to the Events Master’s courses Webinar
The information on this presentation is correct at the time of recording 12.12.2016
Department of Events & Leisure
§ With over 600 students, we are one of the largest centres for events and leisure in the world
§ Our research is at the cutting edge of our subject area, and is published in academic books and journals and informs our taught courses
§ We are undertaking in association with universities in China, USA, Australia, Canada, South Africa, Asia, Brazil, Russia and Europe
Our PG Finance course portfolioOur course portfolio
Our courses aim at providing:
§ academic content geared to the professions§ a student-centred learning environment§ emphasis on intellectual achievement and
employability§ real business experience § an international perspective:
o international staffo international studentso international study opportunitieso units with an international focus
Postgraduate courses
MSc Events Management
MSc Events Marketing
Our PG Events course portfolio
Key facts
§ January or September start
§ Work placement opportunity
§ Study abroad
MSc Events Management
Core units• Events Principles & Practice• Business Strategy & Finance• Research Methods• Events Management • Project Management for Events• Dissertation
Option units (choose one)• Conference Tourism• Crisis & Disaster Management• Creative Industries in Tourism &
Events• Entrepreneurship• Fashion Retailing• Food & Drink• Mobile Communication & Mobile
Marketing• Sport Tourism
Core units
Events Principles & Practice
Business Strategy & Finance
Research Methods
Events Management
Project Management for Events
Dissertation
You'll learn about the event management cycle, including planning, design, implementation and evaluation of a variety of events.
MSc Events Marketing
Core units• Events Principles & Practice• Business Strategy & Finance• Research Methods• Events Management • Project Management for Events• Dissertation
Option units (choose one)• Conference Tourism• Crisis & Disaster Management• Creative Industries in Tourism &
Events• Entrepreneurship• Fashion Retailing• Food & Drink• Mobile Communication & Mobile
Marketing• Sport Tourism
Core units
Events Principles & Practice
Business Strategy & Finance
Research Methods
Contemporary Events Marketing
Event Marketing Communication
Dissertation
Events marketing is defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services.
Fusion Festival – live event
Delivery & Assessments
§ Range of delivery methods, including lectures, seminars & guest lectures
§ Emphasis on Self-Managed Learning
§ Wide range of assessment methods used including reports, presentations & examinations
§ Combination of individual and group work
Work placement opportunity
An exciting part of your studies with us is the opportunity to do a minimum 30-week industry work placement
§ Help from experienced placements office staff with preparing CVs, covering letters and interview techniques
§ Work experience will inform your final research project
§ Typical placements include undertaking roles such as event managers, exhibition development managers, events coordinators, account managers, project managers and club membership managers.
Creating global talent
Developing your talent through• Work & study abroad• Placements support• Careers & employability support• Volunteering opportunities• Global BUddies• Global Talent Programme
Career opportunities
Events Management
Account executive
Conference & events organiser
Events manager
Events co-ordinator
Assistant manager
Events Marketing
Marketing executive
Brand manager
Media planner
Campaign manager
Social media manager
Research is integral to all that we do at BU, all of our students being taught by people undertaking research and it feeding back into courses
Real-world research
• Digital and mobile events and leisure cultures • Creative industries, communities, social transformation and sustainability
• Reflexive management and critical evaluation of events and leisure
Research themes
Bournemouth -a great place to study and live…
Contact askBUTel: 01202 961 916Visit: www.bournemouth.ac.uk/askBUE-Mail: [email protected]
Any questions?
Find out more information:§ Meet BU in your country:www.bournemouth.ac.uk/international
§ Local contacts in your country:www.bournemouth.ac.uk/representatives
§ Scholarships: www.bournemouth.ac.uk/scholarships
§ Open Days: www.bournemouth.ac.uk/opendays
§ Fees and funding: www.bournemouth.ac.uk/pg-funding
§ Course information: www.bournemouth.ac.uk/courses
