WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer...
Transcript of WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer...
![Page 1: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/1.jpg)
WELCOME TO THE
AGE OF RELEVANCE
![Page 2: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/2.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 3: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/3.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 4: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/4.jpg)
EXTREME BRAND EXPECTATIONS
WELCOME TO THE age of relevance@tomderuyck
![Page 5: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/5.jpg)
WELCOME TO THE age of relevance
Extreme expectation 1
FROM PROMISE
TO PURPOSE
@tomderuyck
![Page 6: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/6.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 7: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/7.jpg)
“Combined, sustainable living
brands grew 50% faster than the
rest of the business and delivered
more than 60% of our growth in
2016.”
Keith Weed, CMO, Unilever
WELCOME TO THE age of relevance@tomderuyck
![Page 8: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/8.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 9: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/9.jpg)
WELCOME TO THE age of relevance
Extreme expectation 2
FROM BRAND IDENTITY
TO BRAND IDENTIFICATION
@tomderuyck
![Page 10: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/10.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 11: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/11.jpg)
Extreme expectation 3
WELCOME TO THE age of relevance
FROM EXPERIENCE
TO ‘ME-XPERIENCE’
@tomderuyck
![Page 12: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/12.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 13: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/13.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 14: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/14.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 15: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/15.jpg)
ILLUSION OF LONGEVITY
WELCOME TO THE age of relevance@tomderuyck
![Page 16: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/16.jpg)
ILLUSION OF DIFFERENTIATION
WELCOME TO THE age of relevance@tomderuyck
![Page 17: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/17.jpg)
ILLUSION OF ATTENTION
WELCOME TO THE age of relevance@tomderuyck
![Page 18: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/18.jpg)
ILLUSION OF LOYALTY
WELCOME TO THE age of relevance@tomderuyck
![Page 19: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/19.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 20: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/20.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 21: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/21.jpg)
SOLUTIONS
PURPOSELIFE
NEEDS
MOMENTS TOUCH POINTS
RELEVANCE
SWEETSPOT
WELCOME TO THE age of relevance
CONSUMER
CENTRICBRAND
CENTRIC
@tomderuyck
![Page 22: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/22.jpg)
MOMENTS TOUCH POINTS
WELCOME TO THE age of relevance
CONSUMER
CENTRICBRAND
CENTRIC
RELEVANCE
SWEETSPOT
@tomderuyck
![Page 23: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/23.jpg)
MOMENTS OF TRUTH
WELCOME TO THE age of relevance@tomderuyck
![Page 24: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/24.jpg)
NEEDS
WELCOME TO THE age of relevance
CONSUMER
CENTRICBRAND
CENTRIC
SOLUTIONSRELEVANCE
SWEETSPOT
@tomderuyck
![Page 25: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/25.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 26: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/26.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 27: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/27.jpg)
PURPOSELIFE
WELCOME TO THE age of relevance
CONSUMER
CENTRICBRAND
CENTRIC
RELEVANCE
SWEETSPOT
@tomderuyck
![Page 28: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/28.jpg)
WELCOME TO THE age of relevance
IN THEIR SHOES
@tomderuyck
![Page 29: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/29.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 30: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/30.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 31: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/31.jpg)
YOU ARE
NOT
YOUR
CONSUMER
WELCOME TO THE age of relevance@tomderuyck
![Page 32: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/32.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 33: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/33.jpg)
WELCOME TO THE age of relevance@tomderuyck
![Page 34: WELCOME TO THE AGE OF RELEVANCE · tom.deruyck @insites-consulting.com. Title: The Consumer Activation Studio Building a Better Business Together Author: Tom De Ruyck Created Date:](https://reader034.fdocuments.us/reader034/viewer/2022050607/5faeaf9c7ec2067cf20d44e6/html5/thumbnails/34.jpg)
WELCOME TO THE age of relevance@tomderuyck