Welcome to the 15 th TechnoTreat

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 11

Welcome to the 15Welcome to the 15thth TechnoTreatTechnoTreat

Thanks to all sponsors, speakers, & especiallyThanks to all sponsors, speakers, & especiallyEileen KramerEileen Kramer – without whom I shudder to think– without whom I shudder to think

John “no problem” LuffJohn “no problem” Luff – Dictator of Demos – Dictator of Demos

HPA Board, TR Committee, StaffHPA Board, TR Committee, Staff Supersession team: Richard Doherty Loren Supersession team: Richard Doherty Loren

Nielsen, Jerry Pierce, Leon SilvermanNielsen, Jerry Pierce, Leon Silverman Moderators: Wendy Aylsworth, Matthew Moderators: Wendy Aylsworth, Matthew

Goldman, Pete Putman, John Footen, Goldman, Pete Putman, John Footen, Randy HoffnerRandy Hoffner

Michael Bergeron, Mark Chiolis, Phil Michael Bergeron, Mark Chiolis, Phil SquyresSquyres


1616th-th-Annual HPA Technology Annual HPA Technology RetreatRetreat Tuesday, February 16 through Tuesday, February 16 through Friday, February 19, 2010Friday, February 19, 2010 Rancho Las Palmas Resort & SpaRancho Las Palmas Resort & Spa

Where last year’s TechnoTreat wasWhere last year’s TechnoTreat was Submit proposals as soon as you’d Submit proposals as soon as you’d

like (deadline will be in October):like (deadline will be in October): [email protected]@earthlink.net if you don’t get a response, I haven’t if you don’t get a response, I haven’t

received your proposalreceived your proposal

Mark Your Mark Your Calendars!Calendars!


The BasicsThe Basics The schedule The schedule rulesrules – Verizon Wireless time – Verizon Wireless time Power available in front & rear few rowsPower available in front & rear few rows Wi-Fi SSID: WestinMeetingRoomsWi-Fi SSID: WestinMeetingRooms Second Demo Room session tonight 6-7:30 pmSecond Demo Room session tonight 6-7:30 pm

Bruce Jacobs offering copies of aspect-ratio simulationBruce Jacobs offering copies of aspect-ratio simulation Location: turn right when leaving this room - Celebrity Location: turn right when leaving this room - Celebrity

A-DA-D other times by mutual agreement – other times by mutual agreement – No demos FridayNo demos Friday Demo Room closes Thursday at 7:30 pmDemo Room closes Thursday at 7:30 pm

Sign-upSign-up forfor tomorrow night’stomorrow night’s FantasyFantasy Lanes Lanes BowlingBowling

Breakfast roundtables will be across the road in Breakfast roundtables will be across the road in Ambassador 1-4; topic lists will be postedAmbassador 1-4; topic lists will be posted There are still tables available. If you’d like to There are still tables available. If you’d like to

moderate a breakfast roundtable Thursday or Friday moderate a breakfast roundtable Thursday or Friday morning, tell me the topic(s) ASAP.morning, tell me the topic(s) ASAP.


The Basics – Part IIThe Basics – Part II Quizzes:Quizzes:

all are eligible (except me)all are eligible (except me) place entries in bowl by session endplace entries in bowl by session end(quiz #5 by the last refreshment break)(quiz #5 by the last refreshment break) have name and quiz # on entryhave name and quiz # on entry no penalty for wrong answersno penalty for wrong answers currently open:currently open:

Quiz 0: What scientist won an Emmy, a Grammy, Quiz 0: What scientist won an Emmy, a Grammy, and Oscar recognition?and Oscar recognition?

Quiz 1: What is the group of lens elements that Quiz 1: What is the group of lens elements that changes magnification called? Tie-breaker: changes magnification called? Tie-breaker: What’s the group that maintains focus during What’s the group that maintains focus during zoom called?zoom called?

Quiz 5:Quiz 5: WhereWhere onon earthearth isis high-speedhigh-speed InternetInternet

access onlyaccess only availableavailable aa differentdifferent fewfew hourshours eacheach

day?day? Why?Why?


The Basics – Part IIIThe Basics – Part III Speakers: Send or give presentations to Speakers: Send or give presentations to

Eileen or Max for posting (Max is at the Eileen or Max for posting (Max is at the computer)computer)

No recording pleaseNo recording please Door prizes Friday afternoon – be there!Door prizes Friday afternoon – be there!

(arranged by Peter Putman, ROAM Consulting)(arranged by Peter Putman, ROAM Consulting) Corinex HD-over-power-lines Connectivity KitCorinex HD-over-power-lines Connectivity Kit HauppaugeHauppauge WinTVWinTV HVR-950QHVR-950Q ATSC/NTSC/QAMATSC/NTSC/QAM USBUSB Pinnacle Video Transfer RecorderPinnacle Video Transfer Recorder Radiient Select-4 HDMI SwitchRadiient Select-4 HDMI Switch Sanyo VPC-CG9 Xacti CamcorderSanyo VPC-CG9 Xacti Camcorder Toshiba XD-E500U Upconverting DVD playerToshiba XD-E500U Upconverting DVD player


The Basics – Part IVThe Basics – Part IV Be nice!Be nice!

Mobile communications devices on vibrateMobile communications devices on vibrate Take all calls and conversations outside the roomTake all calls and conversations outside the room

Please fill out evaluations; survey link laterPlease fill out evaluations; survey link later Presentations link: Presentations link:

http://www.hpaonline.com/mc/page.do?http://www.hpaonline.com/mc/page.do?sitePageId=83991&orgId=hopa sitePageId=83991&orgId=hopa Helpful Hint: Go to the HPA website, click on the Helpful Hint: Go to the HPA website, click on the

program page, & replace the number with 83991program page, & replace the number with 83991 Green & storage surveys link on HPA siteGreen & storage surveys link on HPA site

still worthwhile to fill them outstill worthwhile to fill them out


HD Technology Year in HD Technology Year in ReviewReview 23rd annual “23rd annual “ThisThis Is the Year of HDTV” Is the Year of HDTV”

more displays sold than ever beforemore displays sold than ever before more HD than SD globally for first time (iSuppli)more HD than SD globally for first time (iSuppli)

more penetration: 23.2% USHH (up from 12.8)more penetration: 23.2% USHH (up from 12.8) Nielsen as of November 30 (CEA 53% January 1)Nielsen as of November 30 (CEA 53% January 1) D.C. highest (31.1%), Detroit lowest (20.9%)D.C. highest (31.1%), Detroit lowest (20.9%)

more programming than ever beforemore programming than ever before but not press bridges (pool feeds):but not press bridges (pool feeds):

analog NTSC analog NTSC (digital component 1981)(digital component 1981) mono mono (stereo TV sound 1984)(stereo TV sound 1984) 4:3 4:3 (16:9 1985)(16:9 1985)

End-of-analog no-AFD retransmission issuesEnd-of-analog no-AFD retransmission issues

loss of sidesloss of sides loss all aroundloss all around much blank screenmuch blank screen wrong shapewrong shape

>1/3 of US>1/3 of USHDTV usersHDTV usersdon’t watchdon’t watchHD: Magid,HD: Magid,LeichtmanLeichtman

samesameasaslastlastyearyear

Bruce Jacobs – demo roomBruce Jacobs – demo room


ThisThis IsIs thethe YearYear ofof 3-D3-D TV? TV? (1(1stst

1928)1928) Infinite-distance parallel interocular:Infinite-distance parallel interocular:

Set for Set for 30’ screen30’ screen,,60’ screen60’ screen diverges diverges15’ screen15’ screen too close too closeTV screenTV screen reallyreally close close

Except holographicExcept holographicand moving-mirror and moving-mirror displays, convergence displays, convergence does not match does not match accommodationaccommodation


StatisticsStatistics TV Viewing (Nielsen May):TV Viewing (Nielsen May):

8:18/day/USHH, a new record8:18/day/USHH, a new record up 1 hour in 10 yearsup 1 hour in 10 years 250 mins/day for heavy Internet users vs. 220250 mins/day for heavy Internet users vs. 220 127 hrs/mo TV, 26 Internet, 2.3 TV via Internet127 hrs/mo TV, 26 Internet, 2.3 TV via Internet

Consumer Electronics Consumer Electronics (as of January, CEA phone (as of January, CEA phone survey)survey) projection TV peaked in mid-2007, plasma still projection TV peaked in mid-2007, plasma still

growinggrowing DVD separate 92%, VCRs down to 58%DVD separate 92%, VCRs down to 58%

Most U.S. HD viewing is sports (Nielsen Most U.S. HD viewing is sports (Nielsen December)December) 54% more sports viewing than non-HD HHs54% more sports viewing than non-HD HHs next political content (!), awards shows, sitcomsnext political content (!), awards shows, sitcoms

FCC CDBS: 1249 licensed U.S. DTT Feb. 11FCC CDBS: 1249 licensed U.S. DTT Feb. 11 1758 licensed full-power analog stations June 301758 licensed full-power analog stations June 30

Vinyl record sales up 77% in first half 2008Vinyl record sales up 77% in first half 2008 803k (vs. 259M CD and downloads)803k (vs. 259M CD and downloads)


AcquisitionAcquisition Extreme dynamic range: >23 stopsExtreme dynamic range: >23 stops More largeMore large format:format: D-21,D-21, Epic,Epic, F35F35 Higher rez: Red Epic 5k, new NHK 8kHigher rez: Red Epic 5k, new NHK 8k Higher speed: VR V12 HD@7k-fps, Hi-Higher speed: VR V12 HD@7k-fps, Hi-

MotionMotion Small: Camera Corps HD MiniZoomSmall: Camera Corps HD MiniZoom Cheap:Cheap: <$200 HD camcorder<$200 HD camcorder Wireless: Spanish multicameraWireless: Spanish multicamera Mount:Mount: HoodmanHoodman WristShotWristShot Battery chemistry: Frezzi NiZn, Toshiba Battery chemistry: Frezzi NiZn, Toshiba

SCiBSCiB Lighting: more LED, 24k HMI, Lighting: more LED, 24k HMI, Rosco ViewRosco View


500-watt halogen light500-watt halogen light


10,000,000:1 (>23-stop) contrast ratio10,000,000:1 (>23-stop) contrast ratiocourtesy of Thomsoncourtesy of Thomson


RoscoVieRoscoVieww


StorageStorage

smallersmaller more capacitymore capacity fasterfaster hot swappinghot swapping CF and SD winCF and SD win

512 GB512 GB

10 Gb/s10 Gb/s

Rev ProRev ProER: 65 GBER: 65 GBXP: fasterXP: faster

<$80<$80

SD cardSD cardslotslot

4xCF4xCF

JP2K codecJP2K codechot-swappablehot-swappable2.5-inch SATA2.5-inch SATA

metadatametadata& editing& editing

JVCJVCadoptsadoptsSxSSxS

IkegamiIkegamiToshibaToshiba


ProcessingProcessing DistributionDistribution

AFDAFD AVC <2 ms (W&W)AVC <2 ms (W&W) ““___ in a box”___ in a box”

video op: D-Rexvideo op: D-Rex studio:studio: REMO,REMO,

UCCTOPUCCTOP Abekas Air CleanerAbekas Air Cleaner eMotion DigicrankeMotion Digicrank Blackmagic VideohubBlackmagic Videohub Control surfacesControl surfaces Services:Services: Chyron,Chyron,

S&WS&W

Uncompressed HDUncompressed HD AOptix LCT-5 laserAOptix LCT-5 laser Cam WaveCam Wave

NAB: 15+ DTT NAB: 15+ DTT standardsstandards

IBC: 6-camIBC: 6-camwirelesswirelesstrucktruck

Intracom:Intracom:matrix viamatrix viamobilesmobiles


HigherHigherFrameFrameRatesRates

50 Hz50 Hz100 Hz100 Hz

BBC/EBUBBC/EBUsimulationsimulationfrom 300-from 300-fps videofps video

Compressed rate TBDCompressed rate TBD less change between framesless change between frames sharper for easier estimationsharper for easier estimation

LG: LCD Trumotion 480 HzLG: LCD Trumotion 480 Hz


Philips Cinema 21:9Philips Cinema 21:9

CinemaScope Home TVCinemaScope Home TV


Optoma PK-101Optoma PK-101

Aiptek V10Aiptek V10

3M Mpro 1103M Mpro 110

PicoPico Projectors:Projectors: MobileMobile GameGame

Changers?Changers?

Samsung i7410Samsung i7410mobile phone:mobile phone:

““50-inch image”50-inch image”


Samsung 40-inch OLEDSamsung 40-inch OLED

Seiko Epson 2.57-inch 8-view 3-D LCDSeiko Epson 2.57-inch 8-view 3-D LCD

Shinoda 125-inch curved plasma 1-mm thickShinoda 125-inch curved plasma 1-mm thick

http://news.softpedia.com/images/news2/The-1-mm-Thick-Curved-Plasma-Display-Is-Here-2.jpg


compression fidelity, lip-sync, format conversion, colorspace mismatch, chromacompression fidelity, lip-sync, format conversion, colorspace mismatch, chromasubsampling, frequency response, field sequence, white and black clipping, bit depth,subsampling, frequency response, field sequence, white and black clipping, bit depth,

skin tones, gamma, overscan, dropped frames, recording-system identificationskin tones, gamma, overscan, dropped frames, recording-system identification


Welcome to 2009!Welcome to 2009!

Welcome to the 15 th TechnoTreat

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