Welcome to Storiad, Self-Publishing Companies
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Transcript of Welcome to Storiad, Self-Publishing Companies
Next-Generation Digital Book Marketing Campaigns:!An Introduction for Self-Publishing Companies!
!© 2014 Storiad, Inc.!
www.storiad.com!
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With Storiad, Self-Publishing Companies can offer their Author-clients an affordable way for them to
become great book-marketers !For this, Authors need four tools: !
!① Digital Author Networking platform!② Digital Book Marketing platform!③ Access to targeted Market Research!④ Tie it all together with à a DIY Book Marketing Framework =
(Organization + Budgeting + Research + Outreach + Tracking)!!
Next-Generation Digital Book Marketing Campaigns!© 2014 Storiad, Inc.!
www.storiad.com!
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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!
www.storiad.com!
Bookselling conventional wisdom holds that “achieving publishing success is 5% writing a good
book … and 95% marketing.” !!
Storiad’s Mission is to help authors achieve book marketing success by offering affordable next-generation
author & book discovery solutions via proprietary book marketing software, databases, and frameworks.!
Storiad is creating a more efficient & productive bookselling market!
!① Published books are valuable economic assets!② Average book sells less than 200 units per year!③ Poor sales are due to lack of market awareness!④ Market awareness is a direct result of sustained &
affordable digital book marketing initiatives!
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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!
www.storiad.com!
Authors face four bookselling market challenges!!① 95%+ of published authors are responsible for their
own book-marketing!② Marketing budgets are limited!③ Lack of awareness in the market guarantees poor
book sales!④ Conversely, sustained networking, marketing, and
publicity builds the awareness that sells books!
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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!
www.storiad.com!
With prevailing market challenges in mind, !
authors have one of two choices !
q Get Proactive: Develop comprehensive networking, marketing, and publicity plans to build the market awareness that sells books!
!OR !q Remain Passive: Do little or nothing and don’t sell
many books!
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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!
www.storiad.com!
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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!
www.storiad.com!
With Storiad, Authors Become Great Book-Marketers!
Authors need four indispensible tools:!
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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!
www.storiad.com!
!The Goal of Your Digital Book Marketing Campaign!!!
Develop a long-lasting & affordable digital book marketing campaign to build the awareness your book needs to get
reviewed, recommended and bought !!
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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!
www.storiad.com!
!Many Tools ! One Digital Book Marketing Campaign!
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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!
www.storiad.com!
① Storiad Author Networking Platform!
② Storiad ePressKit™ ③ “Book People”
Database Record!
④ Step-by-Step Campaign Execution Framework!
Storiad builds partnerships with one goal in mind: !To give authors even more options to help them build wider
market awareness for their books!!
Some Storiad Partners!!
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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!
www.storiad.com!
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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!
www.storiad.com!
!As book marketing-savvy people, your Author-clients
now have a distinct competitive advantage !Four attributes distinguish your Author-clients in a
crowded bookselling marketplace:!!
① Sustainable & affordable digital book marketing campaigns!② Easily track results to adjust messaging and expand marketing
reach!③ Increased market awareness for the book!④ Increased book sales!
!
There is no comparable digital book marketing package available in the market today!
!With Storiad, your Author-customers gain powerful competitive advantages in a crowded bookselling
marketplace!!
Stop by for a visit!www.storiad.com!
!
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Next-Generation Digital Book Marketing Campaigns !© 2014 Storiad, Inc.!
www.storiad.com!
Thank You!!
!!!
!© 2014 Storiad, Inc.!
www.storiad.com!
Next-Generation Digital Book Marketing Campaigns:!An Introduction for Self-Publishing Companies!