TM

THE #1 SOCIAL MEDIA MAPPING SOLUTIONBEFORE YOU LISTEN, MAP YOUR SOCIVERSE.

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Company

overview + Launched:

June 2011

+ HQ: Wokingham, UK

+ Founder: Chris Sykes, CEO, Volume Ltd

+ Developed by: Volume

+ Volume is an integrated, full-service digital agency with over 100 staff at offices in the UK, USA and Sri Lanka

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Askyourself...

Before you use tools to listen, execute and measure your social-media activity, map, categorize, rank and analyze your social-media instances through SociView™.

+ How many social-media accounts does my organization have?

+ Where are they?

+ Who owns them?

+ Which are the most effective/influential?

+ Do they support my sales channels?

SociView™ in action

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Key

functionalities + Automatic mapping of your

social-media accounts

+ Categorization of accounts across multiple social platforms

+ Geolocation of your social- media accounts globally

+ Topic comparison and analysis

+ Benchmarking of competitor accounts

+ Historical analytics for tracking and planning

+ Evaluation of your social media using SociScore

+ Score Advisor: actionable insight into accounts

+ Export analytics to Excel and pdf file formats

+ Monitoring accounts and instances using the watch list

+ Customization to your business: edit categories, scoring and more

+ Integration with other systems and products: - Inbound: SociView™ works with other social-media tools - Outbound: SociView™ works with CRM systems

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Map your

SociVerse + Use keywords to map accounts related to

products, brands, business areas, industries, sectors or competitors

+ Accounts mapped across Facebook, YouTube, Twitter, SlideShare and major blogging platforms

+ Geolocation of accounts

A holistic view of your global social-media landscape

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Categorise

accounts + Once accounts are mapped against

predefined topics, they can be categorized using the default categories or your own customized categories

+ A breakdown of categorized accounts can be viewed across different networks

Categories can be tailored to suit an organization’s needs

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Rank with a

SociScore + The SociScore establishes internal rankings

and best practices for accounts. It is calculated by relevance, activity, influence and visibility

+ Each topic and account has its own SociScore that is analysed in the score advisor

+ Accounts can also be ranked by sentiment or placed on the watch list for monitoring

Rankings provide an instant overview of the most effective accounts in each topic, region, classification or social-media platform.

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+ Data can be segmented, by social-media platform, topic, classification, score, sentiment or location

+ The SociScore Advisor provides actionable insight into how to improve an account and topic

+ Historical analytics enable tracking and planning

+ Data can be exported to Excel and pdf formats for further analysis and work

Different views enable you to compare and benchmark businesses, product lines, brands and competitors

Actionable data

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+ SociScore

+ Social-media breakdown; Twitter, Facebook, YouTube, blogs, SlideShare

+ Geolocation

+ Historical data for accounts, classification, SociScore and sentiment

+ Quick statistics

SociView™ is optimised for iPhone, iPad and Android devices.

The mobile version provides an executive summary of the different dashboards and analytics :

Mobile views

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Although Dell has an established social-media strategy and a dedicated listening platform, SociView™ is adding an extra layer to the social-media communications.

Consolidate and optimise

Although Dell has a list of official accounts, there is a large number of independently-created accounts worldwide. SociView™ is helping Dell to map these unofficial accounts, allowing them to be brought in line with Dell’s social-media policy and best practice. Some of these accounts have been closed, consolidated or optimized through a content strategy to increase the effectiveness of their social-media presence.

Map influencers and brand advocates

Dell has identified four key areas for its business moving forward. SociView™ is being used to monitor and map these four areas via topics, and to identify key influencers and advocates within each area (official Dell accounts, journalists, partners and employees).

Campaign support

For ongoing campaign work, SociView™ is helping Dell to select and use the most effective accounts on individual topics. So, if at Dell they wish to talk about laptops, they will search the available accounts in the landscape to find those who have an engaged audience on this subject, or those accounts that have the highest reach.

Case Study: Dell

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Zebra Technologies is using SociView™ to become a social marketing leader within the on-demand specialty digital printing and automatic-identification industry. To do this, Zebra needed to understand not only its competitors, but also how its partners are using social media.

Accelerating social marketing

Zebra Technologies has just established an official social-media presence, and is on the brink of creating a dedicated social marketing strategy. SociView™ is helping Zebra to understand which areas of the business have already engaged with social media and on which platforms. Official channels are ranked and rated, then supported with high-quality, on-brand digital content. These accounts are now being monitored on a monthly basis to see how they improve, and to ensure that they are supporting marketing objectives.

Creating social-media governance

Zebra is in the perfect position to create strong governance around its social-media presence. SociView™ is providing the company with the information it needs to create best-practice policies and procedures around the usage of social media, from account-naming policies to the content and regularity of communications.

Engaging and supporting the sales channels

Zebra sells through indirect sales channels, working with a global group of selected partners. SociView™ captures and monitors these partner social-media accounts, giving each one a SociScore that represents their effectiveness. From this information, Zebra can see which platforms are being used most effectively, identify active partners, and support them with relevant brand messaging and content. For those partners who have not yet made the leap online, Zebra can nurture them through the process, making them effective online marketers from day one.

Case Study: Zebra

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The problem: Reading UK needs to identify businesses local to Reading that may be interested in getting involved in the Reading Year to Celebrate (Y2C) project. It also needs to identify social-media profiles that mention events promoting community cohesion and sporting initiatives.

How SociView™ solved it

+ Use of geolocation to identify local stakeholders who could be involved in the project

+ Identification of accounts referring to keywords based on events in Reading

+ Ongoing analysis using SociView™ to benchmark social profiles and map new accounts

+ Identification of accounts using keywords related to events

Insight obtained

Stakeholders were classified as: + Events: Reading events; official events pages

+ People: people in Reading

+ Community clubs: clubs and community groups in the Reading area

+ Sports clubs: sports clubs in Reading

+ Businesses: local businesses in Reading and sponsors of the project

+ Journalists: those talking about Reading and the Y2C events Identification of stakeholder types is leading to influencer outreach and engagement with People, Community clubs, Sports clubs and Businesses stakeholders to raise awareness and get them involved in the project. There is also influencer outreach to accounts marked as Journalists and Events to gain social-content assets in the form of news and events, as well as inviting local businesses to get involved. SociView™ is able to verify that Events Y2C accounts are being used to gain a high SociScore (i.e. they are relevant, visible, influential and have a high level of activity). Finally, SociView™ is being used to monitor “buzz” around key events in Reading during 2012.

Case Study: Reading UK

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TM

Next steps

LinkedIn: SociView™ will be monitoring the group discussion and its impact on your social-media strategy.

FourSquare is a location-based social-networking website based on hardware for mobile devices. The service is available to users with GPS-enabled mobile devices such as smartphones. Users “check in” at venues. Each check-in gains the user points and sometimes “badges”. SociView™ will monitor your different locations and find the ones that are promoted the best to “check in” to.

Vimeo is a video-sharing website on which users can upload, share, and view videos. It is similar to YouTube and will be tracked in the same way. Social-media policy: SociView™ will work with your existing social-media policy and track your official accounts ensuring they are compliant. The owners of non-compliant accounts will be notified.

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September 2011 Version 01

Contact Tom Lambert

@tomglambert

tom.g.lambert

tom.lambert@volume.co.uk

http://uk.linkedin.com/in/tomlambertvolumesolutions

SociView™Next steps

To register for a demonstration or for more information about SociView™, visit the website at http://www.sociview.com