Welcome to Social Media Welcome to Social Media WorkshopWorkshop

Kelly Porritt, DSMKelly Porritt, DSMDistrict 1349District 1349

& & Sandi FullenwiderSandi Fullenwider

District 1336District 1336

Why use Social Networking?Why use Social Networking?

Free or low cost advertisingFree or low cost advertising Increased customer baseIncreased customer baseQuick answers for customersQuick answers for customersLeads to Personal InteractionLeads to Personal Interaction

Update Your Avon Website!Update Your Avon Website!

Update your photo…a current picture of Update your photo…a current picture of YOUYOU

Personalize your Avon website, using your Personalize your Avon website, using your own wordsown words

Avon maintains overall look and product Avon maintains overall look and product launch informationlaunch information

Share Avon Share Avon ““widgetswidgets”” on your Facebook on your Facebook pagepage

Share Avon videos from the Share Avon videos from the ““Video LibrarVideo Libraryy”” on your Facebook page on your Facebook page

Using AvonUsing Avon’’s Video Library and s Video Library and ““WidgetsWidgets””

AvonAvon’’s fantastic Video Library, share on s fantastic Video Library, share on your Facebook page…go to Campaign your Facebook page…go to Campaign Tools, then choose Video Library…pick a Tools, then choose Video Library…pick a Video and SHARE!Video and SHARE!

Go to your Web Office, select Go to your Web Office, select ““Marketing,Marketing,”” choose a widget, and Share on SEVERAL choose a widget, and Share on SEVERAL social media sites, including Facebook!social media sites, including Facebook!

FacebookFacebook

Create your own Facebook pageCreate your own Facebook pageTHEN, create your own THEN, create your own ““GroupGroup”” within within

Facebook JUST for business…Facebook JUST for business…Make sure YOUR face is the face your Make sure YOUR face is the face your

customers see…customers see…Keep it positive, nothing kills a business Keep it positive, nothing kills a business

as fast as negative comments or bad as fast as negative comments or bad language.language.

FacebookFacebook

Create a link to: an organization doing Create a link to: an organization doing an Avon fundraiser (have them link your an Avon fundraiser (have them link your Facebook site as theyFacebook site as they’’re latest re latest supporter/sponsor).supporter/sponsor).

Participating in a job fair/festival? Share Participating in a job fair/festival? Share website links with fair/festival organizers website links with fair/festival organizers to promote the event(s).to promote the event(s).

YouTubeYouTube

Monetizing over 2 billion video views per Monetizing over 2 billion video views per week globallyweek globally

24 hours of video get uploaded every 24 hours of video get uploaded every single minute.single minute.

Average person spends 15 minutes a day Average person spends 15 minutes a day on YouTube.on YouTube.

Allows users to subscribe to your videosAllows users to subscribe to your videosEach video is limited to 10 minutesEach video is limited to 10 minutes

Ways you can use YouTubeWays you can use YouTube

Create a video invite for team meetings, Create a video invite for team meetings, opportunity meetings, special events and opportunity meetings, special events and more.more.

Create a video to promote a productCreate a video to promote a productCreate a video to recognize your team Create a video to recognize your team

member's accomplishmentsmember's accomplishmentsCreate a video greeting for customers.Create a video greeting for customers.Create a video of How-To tips based Create a video of How-To tips based

around our product linearound our product line

DonDon’’t Have Time for Multiple Social t Have Time for Multiple Social Media Sites?Media Sites?

Try Social AggregatorsTry Social AggregatorsAllow you to post to multiple pages Allow you to post to multiple pages

with one update or one text.with one update or one text.They are a third party website They are a third party website You will need to register your accounts You will need to register your accounts

on their siteon their sitePopular AggregatorsPopular Aggregators

Ping.fmPing.fmHootSuite.comHootSuite.comTweetDeckTweetDeck

Ping.fmPing.fm Not a .comNot a .com Allows you to post to approximately 30 sites at Allows you to post to approximately 30 sites at

onceonce Versions for web, iPhone, Blackberry, and Versions for web, iPhone, Blackberry, and

desktopdesktop Ping.fm groups services into three categories – Ping.fm groups services into three categories –

status updates, blogs, and micro-blogs – and status updates, blogs, and micro-blogs – and updates can be sent to each group separatelyupdates can be sent to each group separately

Ping.fm has been reborn as Ping.fm has been reborn as Seesmic pingSeesmic ping. You . You can still get there from ping.fm thoughcan still get there from ping.fm though

A user can configure his or her A user can configure his or her Ping.fmPing.fm account account to aggregate content to the following services:to aggregate content to the following services:

AddthisBeboBloggerBrightkiteGoogle +custom URLDeliciousDiggDoubanFacebookFriendFeedFriendsterhi5Identi.caJaiku (by Google)

QzoneRejawSinaStatusNetStumbleuponTumblrTwitterWordPress.comXangaYahoo 360MultiplyYouAre

Kaixin

Kwippy

Kohtakte

Koornk

LinkedIn

LiVE JOURNALMashableMy[space]Orkut by GooglePlaxoPlurkPosteasyPownce

HootSuite.comHootSuite.com

Commonly used to manage online brands and to submit messages to the Twitter microblogging service.

Like Ping, you allow this service to access your social media sites

Versions for web, iPhone, Blackberry, Android, and desktop

 Uses the URL Shortener ow.ly to shorten URLs submitted to its service

TweetDeckTweetDeck

Updates Twitter, Facebook, LinkedIn, Google Buzz, Foursquare, and MySpace

Versions for web, iPhone, Blackberry, Android, Chrome and desktop

Most popular Twitter applicationPurchased by Twitter for an estimated 40

– 50 million dollars

Measuring your SuccessMeasuring your Success

How do you know if you are actually How do you know if you are actually reaching people?reaching people?

What kind of an information giver are you?What kind of an information giver are you?

Are you successfully engaging users?Are you successfully engaging users?

Klout.comKlout.com

Measures a user's influence across their Measures a user's influence across their social network. social network.

Data collected from sites such Data collected from sites such as Twitter and Facebook and measures as Twitter and Facebook and measures the size of a person's network, the content the size of a person's network, the content created, and how other people interact created, and how other people interact with that contentwith that content

Recently added LinkedIn, Foursquare, Recently added LinkedIn, Foursquare, and YouTube stats and YouTube stats

Scored on a scale of 1 to 100 with higher Scored on a scale of 1 to 100 with higher scores representing a wider and stronger scores representing a wider and stronger sphere of influencesphere of influence

The Klout score is highly correlated to The Klout score is highly correlated to clicks, comments and retweets. clicks, comments and retweets.

The final Klout Score is a representation of The final Klout Score is a representation of how successful a person is at engaging how successful a person is at engaging their audience and how big of an impact their audience and how big of an impact their messages have on people. their messages have on people.

Social Networking: Social Networking: A few last thoughtsA few last thoughts

DonDon’’t spread negativityt spread negativity. Your thoughts are . Your thoughts are amplified exponentially.amplified exponentially.

DonDon’’t spamt spam. This is a relationship based . This is a relationship based interaction.interaction.

Be carefulBe careful sharing personal information. sharing personal information. Return the favor – If you are followed, Return the favor – If you are followed, follow follow

backback. It. It’’s good karma.s good karma. DonDon’’t be afraidt be afraid of social networking – There of social networking – There’’s a s a

video out there showing you how to do just video out there showing you how to do just about everything.about everything.

Questions?Questions?