Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
Welcome to Palika Bazaar
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Transcript of Welcome to Palika Bazaar
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elcome to palika bazaarelcome to palika bazaar oro Zyada fyada ka iradaoro Zyada fyada ka irada
PRESENTED BY- AMBAR ROY ASIK ALI KHAN CHANDAN CHAURASIA DEEPA SONOWAL
MAHENDER KUMAR SINGH PUJA KUMARI RUPAM DAS SALMA KHATUN
SIBESH DAS
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asic informationasic informationType Departmental Store
Location - M.G.ROAD(Near Mahajati Sadan)
Founder super 9 group
Established 2010
Area 8464 sq feet
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bjective Based On Databjective Based On Data To maximize market share and profit
To increase potential customers
To act in accordance with interest of customers
To make loyal customers by winning the heart of people
To maintain emotional attachment i.e long term connectionwith customers
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&ision Mission&ision MissionVision
To rank among top ten We work to create a better future every day
We help people feel good, look good and get more in life with brands andservices
Mission
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nique Selling Prepositionnique Selling PrepositionCustomers membership benefits plan :
200 to 500 - 2%
501 to 1000 - 3%
1001 to 2000 4%
2001 to onwards - 5%
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surveyurvey Data source Primary Data
Instrument Questionnaire
Sample size 150
Sampling technique Convenience sampling
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ata analysisata analysis
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ata analysisata analysisShopping Frequency
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ata analysisata analysis
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OPERATIONPERATIONBuy what our customers want, not what we wantBuild the right assortmentBe consistent
visual merchandisingOffer valueUnderstand the needs of the customers and negotiate a win-
winProper counting of productsFacing fronting of the products
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ustomer serviceustomer serviceFeed backClarify customers doubtOffers knowing through SMS alertBenefits planWeekly purchasing offersDhamaka offers (lucky coupon draw)Seasonal offers( winter, summer, rain, spring)Festive offers( Durga puja, Diwali, Holi etc.)
Arrange events & competition among customers- Rangolicompetition, phuchka competition, painting, aaj kafashion icon .
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segmentationegmentationGeographic
Demographic
Behavioral
Psychographic
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arget Customersarget Customers
Age group 15 and above
Income group lower middle to upper middle
Working men & women
Young boys & girls
Children
Area urban (Kolkata)
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placelace
EAST-COLLAGE, BOWBAZZAR, SEALDAH,MANIKTALA,KAKURGACHI
WEST- BARA BAZAAR, POSTA, HOWRAH
SOUTH CENTRAL, CHANDNI CHOWK, PARK STREET
NORTH GIRISH PARK, SOBHA BAZAAR, SHYAMBAZAAR
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roducts availableroducts availableFood
Apparels
Music
Accessory
Foot wear
cosmetics
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TORE LAYOUTTORE LAYOUT
Ethnic Wear
Kids Footwear Men s Western wear
TrialRo
om
Billing
SittingArrangementMusic
Kids wear
Bill
ing
Gate
&WatchesSunglass
Men
s
Footwear &Men s Apparel
Leather Items
Cosmetics
Womenwestern
wear &leatheritems
Formal &casuals Footwear
Designer Wear
Women s Apparel
Food Section
TrialRoom
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tore designtore designStore Exterior
Store Interiors
Lighting
Music Camera
LCD TV
Sitting Arrangement
Store Security
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competitorsompetitorsApparel- Shyam Market, cotton House
Footwear- Bata, Khadims, JK
Food - Lajeej, Jalpan
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Promotionromotion Hoarding
Local cable channels
Radio FM
News papers
Campaign
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PricericeAnalysis competitors price
Demand factor
Geographical pricing
Product from pricing
Customer segment pricing
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uman resourceuman resourceNo. of manager 1
A.S.M 2
Supervisor 3
No. of CSA -20
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inancial resourceinancial resourceEstimated Budget:
Rent, Repair, Maintenance- 50lacs
Salary- 6lacs
Promotion- 10lacs
Transport-1 lacs
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THANK YOU