WELCOME TO NAK - Vivo · PDF fileNurture stylists towards creative confidence ... Herbal...
Transcript of WELCOME TO NAK - Vivo · PDF fileNurture stylists towards creative confidence ... Herbal...
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WELCOME TO NAK
WHO IS NAKNAK is a privately owned young independent Australian company An original fresh approach for doing salon business
Free to create, unplugged from the corporate agenda
Spirited
Resilient and strong natured
Imaginative
360° perspective of the industry
Fluid
Flexible and ever changing
Driven
Passionate gestures at every level
Dedicated
Your success is our compass
OUR DNA
Unique location and Australian lifestyle
Rugged outback majestic landscapes red earth and blue skies
Surrounding oceans and endless opportunities
INFLUENCED BY OUR
Those who dare to dream
Those who never give up
Those who look within
Those who look beyond
INSPIRED BY
NAK BRANDSBrand image is held in the heart of you, and the heart of all your customers
Customers love brands they can identify with
BUT - FALL IN LOVE with the principles and stories behind the brand
OUR STORY SO FARAn ambitious dream more than 10 years old “Proudly Australian made and owned”
Currently the fastest growing “Australian Salon Only Haircare Brand“
Creating modern contemporary products for professionals, stylists and consumers
Supported by an experienced and innovative team, who live to create
Strengthened by our social media presence and growing fan base of digital ambassadors
Dedicated to Creating Salon Magic “Australia and Beyond”
NAK PRINCIPLESInspire salons with our unique Australian story
Educate salons for change and growth
Nurture stylists towards creative confidence
Keep it real with scientific facts and truths
Share our professional brand message
“Only a Hairdresser Knows”
“ONLY A HAIRDRESSER KNOWS”
The NAK brand message has been carefully created to encourage consumers to always seek “professional salon advice” Sparking honest genuine conversations about hair - Is where it’s at Currently consumers are overwhelmed for choice - online - pharmacy - supermarket
Now more than ever before consumers need our help
TRUTH #1
NAK is designed, tested and endorsed by hairdressers for hairdressers
Our innovative product collections have been created from years of industry knowledge and genuine hairdressing experience
Our product concepts feature scientifically formulated advanced ingredient technologies
Daily cleansing care and styling rituals which respect skin pH whilst nourishing and replenishing the hair and skin
TRUTH #2
Global standards
As part of our company ethos we continue to align ourselves with world standards
All products are independently tested appraised and certified to meet the strictest global guidelines set by the European Union
Our manufacturing partnerships ensure that we continue producing the most effective, high quality, salon only affordable products
TRUTH #3
Sulphate free and Paraben free
Our advanced formulations exclude the use of “sulphates and parabens”
We use breakthrough surfactant technology Trade-name “Iselux” referred to as green chemistry as it is obtained from renewable resources
Iselux primarily provides milder cleansing improved conditioning and an elegant after feel with every application
TRUTH #4
When you know more you can create more
We believe in strengthening existing skills and sharing knowledge with others on “what we know so far”
We believe technical know-how is the key to building creative confidence in the salon
Enabling stylists to feel confident and provide positive salon experiences for their clients to enhance business success
TRUTH #5
Innovative products are just the beginning
It takes a team of passionate, like-minded individuals to create “Successful Salon Magic”
What do you believe helps to create Successful Salon Magic?
TRUTH #6
Hair is the second fastest growing tissue in the body 2nd to bone marrow
The main component of the hair structure is keratin
Hair structure is composed of 97% protein, 3% lipids, minerals and pigment
The 3 main layers of the hair structure are the cuticle cortex and the medulla
The 3 growth cycles of the hair are Anagen, Catagen and Telogen
Healthy hair growth is always in a cycle of rest, renew and replacement
Daily care, nutrition and lifestyle are the keys to healthy hair and skin
HAIR BIOLOGY
NAK SIGNATUREOUR CORE BRAND YOUR EVERY DAY ESSENTIALS
Signature is a modern contemporary versatile product collection
Designed to capture the essence of salon requirements and consumer needs
INGREDIENT PHILOSOPHY
Bio-Marine Complex
Sea Minerals and Sea Elements
Sulphate Free and Paraben Free
pH balanced gentle formulations
Herbal Blend 7 - Natural Botanicals
Vitamins Proteins and Protectives
Specialised Actives
NAK SIGNATURE
Why Sulphate free?
Primarily “it is kinder to the skin” causing less irritation and scalp sensitivity
Provides a rich creamy lather, improved conditioning and elegant after feel
What is Iselux?
Iselux is the primary surfactant used in NAK Sulphate free formulations
Iselux is the latest technological breakthrough in surfactant chemistry referred to as “green chemistry” as it is obtained from renewable resources
SULPHATE FREE
PARABEN FREE What are Parabens?
Parabens are a form of preservative used widely since the 1950’s to prevent harmful bacteria growth and skin infections
Why Paraben free?
Parabens are considered safe for use in Australia. However they are banned in some countries. As part of our company ethos to align ourselves with world standards we have reformulated our products to exclude parabens and sulphates
Paraben alternatives
DMDM Hydantoin, Essential oils and natural plant extracts combine to provide superior safe ingredient protection
WHAT IS BIO-MARINE COMPLEX? Bio-Marine Complex is the key ingredient philosophy behind the signature product collection.
A rich complex of strengthening sea minerals and sea elements designed to replenish all hair conditions. Marine Collagen / Sea Kelp / Sea Moss / Chitosan / Sea Salt
BIO-MARINE COMPLEX
Collagen Protein
A fibrous substance found in the dermis
The foundation of connective tissue an essential component of healthy skin
Fortifies the hair structure providing strength, protection and resilience to prevent hair breakage and damage
MARINE COLLAGEN
Sea moss
One of the most nutrient-rich life forms found in nature. Infuses hair with essential minerals for improved condition and shine. Replenishes lost moisture and improves elasticity and manageability
Sea kelp
A large sea plant composed of vitamins, minerals and trace elements. Infuses hair with strengthening amino acid proteins. Provides anti-oxidant protection for hair and skin
SEA PLANTS & ELEMENTS
Chitosan
Adds body, shine and luster to the hair Helps to maintain moisture balance improving elasticity and manageability Controls frizz and flyaway, resists humidity
Sea salt
A mineral-rich source of micro-nutrients. Purifies hair and skin due to its natural anti-bacterial and astringent properties.
Provides naturally salted beach texture to hair featured in beach styling products
SEA PLANTS & ELEMENTS
A unique blend of herbs and botanicals are featured throughout the entire Signature product collection.
Providing natural conditioning and essential protection and hydration to hair and skin.
Linden / Birch / Rosemary / Sage / Yarrow / Horsetail / Nettle
HERBAL BLEND 7
Strength and stability for the internal and external structure
PROTEIN TYPES FUNCTION
Collagen amino acids stabilising
Keratin amino acids strengthening
Soy and wheat proteins hydrating
Oat proteins protective
Pearl powder proteins shine and luster
PROTEIN PROTECTIVES
Protects hair and skin from free radical damage
Vitamin A: Anti-aging vitamin that fights free radical damage within the skin
Vitamin E: Anti-aging vitamin nourishing and protecting dry skin and hair
Vitamin B5: Deep conditioning vitamin providing hydration for hair and skin
ANTIOXIDANT VITAMINS
Pyrithione Zinc
Kerotylitic exfoliating function which dissolves and removes scale, build-up and flakinganti-bacterial anti-fungal action calms redness and soothes itching and irritation
EDTA
Chelating and purifying surfactant removes oily residues and hard metals from the hair
Glycerin
Vegetable based humectant that helps to retain moisture within the hair structure, providing excellent protective properties for hair and skin
SPECIALISED ACTIVES
NOURISHING
Strengthens, nourishes and replenishes all coloured or chemically treated coarse hair textures. Assists in repairing and softening naturally strong, dry or damaged hair conditions.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Herbal blend 7 Linden - birch - rosemary - sage - yarrow - horsetail - nettle
Protein protectives and vitamins Wheat proteins and vitamins B5
Especially formulated with Vitamin E
Repair shampoo & conditioner
HYDRATING
Hydrates and smooths coloured and chemically treated, medium textured hair. Re-balances moisture levels and lightly conditions damaged, dry or damaged normal hair conditions.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Herbal blend 7 Linden - birch - rosemary - sage - yarrow - horsetail - nettle
Protein protectives and vitamins Wheat proteins and vitamins B5
Especially formulated with Vitamin A
Smoothing shampoo & conditioner
BODY.N.SHINE
Cleanses coloured or chemically treated medium to fine hair textures requiring volume and fullness. Gently cleanses away oils and residues preparing hair for styling, fullness, volume and bounce
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Herbal blend 7 Linden - birch - rosemary - sage - yarrow - horsetail - nettle
Specialised actives Chelating surfactant - EDTA
Especially formulated with collagen amino acids
Volumising shampoo & conditioner
BLONDE
Gently cleanses and tones blonde pre-lightened and highlighted hair neutralising unwanted yellow, gold or warm brassy tones from all blonde shades including white or grey hair.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Herbal blend 7 Linden - birch - rosemary - sage - yarrow - horsetail - nettle
Vitamins Panthenol B5
Specalised actives Chelating surfactant - EDTA
Especially formulated with soy and wheat proteins
Violet shampoo & conditioner
BLONDE PLUS
Gently cleanses and tones blonde pre-lightened and highlighted hair neutralizing unwanted yellow gold or warm brassy tones from all blonde shades including white or grey hair.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Herbal blend 7 Linden - birch - rosemary - sage - yarrow - horsetail - nettle
Vitamins Panthenol B5
Specalised actives Chelating surfactant - EDTA
Especially formulated with soy and wheat proteins
Blue violet shampoo
DANDRUFF CONTROL
A highly effective solution to help control dandruff and flaking. Balances and soothes scalp itching and irritation. Calms redness associated with various problematic skin conditions i.e. oily/dry, dandruff psoriasis, eczema or seborrheic dermatitis
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Specialised actives Pyrithione Zinc dissolves and removes scale and build up
Especially formulated with soothing peppermint oil
Scalp balance shampoo
DRY KLEAN
A refreshing dry-cleaning service for your hair. Revitalises scalp and hair using a weightless powder, absorbs oils dust and pollution for a quick fresh gentle dry cleaning service
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Specialised actives Oil absorbing cleansing powders
Especially formulated with apricot kernel oil
Water free - dry shampoo
ULTIMATE CLEANSE
Designed to deeply cleanse, clarify and purify hair and skin, removing accumulated impurities and residues (eg. Chlorine) whilst preserving skins barrier protection layer. Preps and primes hair for all professional salon or styling services.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Herbal blend 7 Linden - birch - rosemary - sage - yarrow - horsetail - nettle
Specialised actives Chelating surfactant - EDTA
Especially formulated with collagen amino acids
Clarifying shampoo
INNER STRENGTH
Leave-in protective protein treatment strengthens hair from the inside out. Equalizes porosity, fortifies weak and fragile hair providing essential stability and extra protection to hair during all professional services or thermal styling sessions.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Protein protectives and vitamins Soy and wheat proteins, panthenol B5
Especially formulated with chitosan
Fortifying protein treatment
BLONDE
Strengthens fortifies and adds shine to all blonde chemically treated hair including white or grey hair. Infuses pearl powder proteins and essential hydration to detangle and gently tone unwanted warmth. Fortifies and protects fragile hair during heat styling sessions.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Herbal blend 7 Linden - birch - rosemary - sage - yarrow - horsetail - nettle
Protein protectives and vitamins Soy and wheat proteins, panthenol B5
Especially formulated with pearl powder proteins
Leave-in fortifying treatment
BLONDE
A superior leave in moisturiser and detangling cuticle sealer, restores moisture and smooths hair surface, neutralising unwanted warmth and providing thermal styling protection to all hair types.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Protein protectives and vitamins Collagen proteins
Especially formulated with conditioning silicones
Repl.ends leave-in moisturiser
BLONDE PLUS 10V
Deposits pale violet conditioning tone to blonde, pre-lightened and highlighted hair including white or grey hair to neutralise gold and unwanted warmth in blonde shades.
Vitamins Vitamin B5 conditioning extracts
Specalised actives Pale violet pigments and castor oil
Especially formulated to enhance shine and condition
Pale violet toning foam
REPL.ENDS
A light leave-in conditioning and detangling mist suitable for all hair textures. Delivers improved manageability shine and essential hydration.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Especially formulated with detangling silicones
Conditioning Detangling Mist
REPL.ENDS
An exceptional detangling and moisturising floral crème, enriched with hydrating flower essences for superior softness and exquisite styling control.
Especially formulated with hydrating florals and botanicals Ylang-ylang, bergamot, cedar wood, jasmine, lavender, myrrh, sandalwood, cyprus, juniper, geranium, frankincense and rock rose
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Specalised actives Detangling silicones - cyclopentasiloxane
Especially formulated with conditioning flower essences
Floral crème – leave in moisturiser
REPL.ENDS
Moisture quenching light airy conditioning foam Softens, hydrates and protects all hair textures. Softly holds and cocoons curl shape for a natural result with no sticky after feel.
Specalised actives Detangling silicones, conditioning esters
Vitamins Panthenol B5
Especially formulated with vitamin b5 conditioning esters
Softening and conditioning foam
HOLD FACTOR 2
ULTIMATE TREATMENT
“60 seconds is all it takes.” A deep conditioning restorative treatment, enriched with Argan Oil, Keratin and Silk Amino Acids. Helps to rebuild replenish fragile hair fibre providing immediate softness and strength with instant shine. Instantly returns control and manageability to all hair types.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Protein protectives and vitaminsKeratin proteins, silk amino acids and panthenol B5 Especially formulated with Silk Amino Acids, Keratin proteins and Argan Oil
60 second - restorative treatment
COLOUR FIX
“Twist - Sprinkle - Re-Seal ” Locks in color service providing essential colour insurance to all hair. Smooths cuticle and detangles hair providing an intensive shine and elegant lightweight styling control. Ceases chemical oxidation and delivers superior leave-in treatment results for all hair.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Protein protectives and vitaminsCollagen amino acids and Panthenol B5 Especially formulated with smoothing conditioning extracts
Colour lock - instant repair - colour insurance
HEAT BEAT
Thermal styling protection for all hair types. Style safely and protect hair from harsh heat styling factors. Provides flexible light styling control for a smooth sleek finish. Emphasis shine and gloss.
Protein protectives and vitaminsSoy and wheat proteins, oat proteins, Panthenol B5
Specalised actives Thermal styling protectors
Especially formulated with eucalyptus, thyme and juniper
Thermal protect + styling mist
SURF STYLER
Provides a casual beach texture with a naturally salted finish. Delivers perfect waves, hydrating curls for relaxed bounce and body. Weatherproofs hair to resist against humidity and climate change.
Protein protectives and vitaminsSoy and wheat proteins, oat proteins, Panthenol B5
Specalised actives Thermal styling protectors
Especially formulated with eucalyptus, thyme and juniper
Beach texture - sea salt spray
HOLD FACTOR 5
BODY.N.SHINE
Adds texture, volume and fullness to all hair textures. Provides root lift ensuring hair appears fuller, thicker and visibly lifted with pure pearlescent shine.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Protein protectives and vitaminsCollagen, soy and wheat proteins, Panthenol B5
Especially formulated with pearl powder and sea salt
Sea salt - root lift styling spray
HOLD FACTOR 6
BODY.N.SHINE
Provides styling fullness and volume control for a superior and perfect blow-dry finish. Cationic polymers attach to fine hair strands expanding hair strands, creating lasting bounce and adorable body.
VitaminsPanthenol b5
Cross polymer technologyThickens hair strands creating fullness
Especially formulated with vitamin B5
Styling fullness – volumising foam
HOLD FACTOR 6
BODY.N.SHINE
Thickens hair with flexible polymer styling control for light bounce and body. Delivers thermal protection, with a pure pearlescent shine.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Protein protectives and vitaminsCollagen, soy and wheat proteins, Panthenol B5
Especially formulated with cationic cross polymers
Thickening styling glaze
HOLD FACTOR 2
ULTIMATE POTION
“Treats hair as you style.” The ultimate styling potion, enriched in sea proteins and sea minerals. Quenches dry, parched and damaged hair. Infuses deep moisturising properties to shield, smooth, hydrate and protect hair as you style.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Especially formulated with glycerin humectants, pearl proteins and UV thermal protectors
Hydrating leave-in styling treatment
HOLD FACTOR 3
OPTIONS
A unisex sculpting lotion providing flexible easy styling control for both blow-drying and leave-in natural styling effects. Provides a silky shiny workable finish to all hair textures.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Protein protectives and vitaminsCollagen proteins, Panthenol B5
Specalised actives Cross polymer styling molecules
Especially formulated with collagen amino acids
Shine enhancing - sculpting lotion
HOLD FACTOR 6
KURLS
Light sophisticated curl creme providing separation of curls to encourage natural bounce and movement. Controls frizz, resists humidity and leaves hair with a soft touchable finish.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Protein protectives and vitaminsCollagen, soy and wheat proteins, Panthenol B5
Especially formulated with extracts of orange and lemon
Soft touch - styling crème
HOLD FACTOR 6
FIXATION
A strong hold finishing spray. Formulated to disappear at the stroke of the brush. Workable, reliable hold for all forms of sophisticated finishing and styling.
Vitamins Panthenol B5
Especially formulated with flexible brush-able styling polymers
Sophisticated finishing spray
HOLD FACTOR 8
HIGH VOLUME
“Creates best blow dry finish.”Create styling fullness, high volume and root lift, layer in bounce; body and texture, create beautiful styling results for dry textured finishing.
Especially formulated with weightless co polymer styling technology. Dimethicone silicone conditioning molecules. Hydrogenated castor oil
Dry finish - texture spray
HOLD FACTOR 6
THERMAL SHIELD
“Shields and protects all hair conditions.” Style safely knowing you have a reliable armor and thermal shield working for you. Weather proofs hair to resist against outside humidity to combat frizz and protect hair from all forms of high heat styling. Can be used wet or dry.
Especially formulated with Vitamin b5 panthenol. Silicone conditioning molecules. Weightless co polymer styling technology.
Protective sealant
HOLD FACTOR 2
SHINE MIST
“A mist of condition for a halo of shine.” Settles on the hair like a soft cloud. Delivers a feather-weight sheen to the hair creating an illuminating shine and lasting gloss perfect for completing every styling session.Spray on to long hair to re-balance dry ends prior to cleansing .
Especially formulated with Dimithecone. Weightless illuminating shine molecules.
Conditioning shine spray
AMPED.UP
“Creates dramatic style control.”Fibrous resins - Defy gravity to create dramatic style control, suits uncooperative strong textured hairstyles for stay put, slicked wet looks.
Bio-marine complex Marine collagen - sea kelp - sea plants - sea moss - chitosan
Especially formulated with fibrous resin styling molecules
Stay put - fibrous gel
HOLD FACTOR 8
DONE.N.DUSTED
Thickening powder spheres, Creates a matt dusty dry grippy finish, Thickens and shapes all finished hairstyles. Sprinkle directly into root area or work into palm of hands. Hand style for a ‘lived in’ tousled finish.
Specalised actives Weightless rose and silcia oil absorbing powder sheres
Especially formulated with rose and silica
Dry texture - styling powder
HOLD FACTOR 7
LIVE. WORK. PLAY.GROOMING TECHNOLOGY
Inspired by the effortless cool brushed back styles worn by legends and icons such as James Dean, Elvis and Johnny Cash.
Grooming and styling products especially formulated for the contemporary male and his work of art
NAK MENS RANGE
DAILY DETOX
“Sulphate Free Paraben Free.” Engineered for whole body cleansing - Lather up and start fresh. Wipe the slate clean and erase hard core body oils, wax and styling residues. Prep hair for long day or rough night.
Especially formulated with rosemary, birch and peppermint
Shampoo - Scalp & Hair, Beard & Body.
Workable cross polymer technology for versatile layered styling and grooming
Natural extracts of canubra wax, bees wax and lanolin
Designed for layering kaolin powders, moveable pastes, matte clays, grippy co polymers for workable style combining
Delete - repeat technology Shampoo out formulas that wont build up
LIVE WORK PLAY
Done.n.Dirty Unwashed Grunge Clay 9
Outacontrol Wild And Untamed Paste 8
Tough.n Up Rough Raw & Matt Putty 8
In Shape The Polished Suit Paste 6
Surf Wax Naturally Salted Wax 6
Slik Pomade Mad Men Vintage Pomade 4
MENS WAXESIt’s not the tin, it’s the texture
HOLD FACTOR
HOLD FACTOR
HOLD FACTOR
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HOLD FACTOR
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DONE.N.DIRTY
A finishing clay designed for lived-in looks that have the edge on x-treme, rugged texture with a matt feel ideal for creating unwashed grunge.
Hard clay - extreme hold
HOLD FACTOR 9
OUTACONTROLMatt clay - firm hold
HOLD FACTOR 8
Firm hold, matt clay designed for wild untamed styles with attitude. Begins as a light workable clay for easy distribution - dries to a firm hold. Suits all hair textures
TOUGH.N UPPutty for a raw finish - firm hold
HOLD FACTOR 8
A texture building putty for rough and unrefined looks with no shine. Pump up thickness, add strength and structure to fine, flat, or limp hair. Warm up in palm of hands to soften delivery.
IN SHAPEShaping Paste - Medium Hold
HOLD FACTOR 6
A creamy workable shaping paste for finishing off the polished look. Delivers texture shine and detail to all hair textures. Creates disorder for a lived-in look on short to medium length hair.
SURF WAX For “Beach Hair” - Medium Hold
HOLD FACTOR 6
Australian Sea Salt and Bio-Marine Complex deliver unconventional relaxed beach texture. Sea elements provide a natural conditioning for dry parched - sun bleached hair.
SLIK POMADEClassic Barber Grooming - Light Hold
HOLD FACTOR 4
Light weight old school pomade designed for slick back retro or vintage style control. Shines and lubricates hair for a polished ultra smart shine and finish.
COLOUR MASQUEColoured Conditioner - Refresh Treat Shine
A luxurious colour story that boosts colour vibrancy and prevents colour fade. Creates gloss and glamour accentuates your style.
COLOUR MASQUEShampoo - Fade Control For Coloured Hair
Sulphate free and Paraben free ingredients ensure hair is nurtured to prevent harsh cleansing and dramatic colour fade. Partner with Colour Masque Conditioner and you have found the perfect duet and answer to maintaining your colour between salon services. Especially formulated with Bio marine complex, Sodium Hyaluronate, Glycerin
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ONLY A HAIRDRESSERKNOWS