WELCOME TO MY

PRESENTATIONTUBA ÖZMEN

TOPİC:ADİDASTOPİC:ADİDAS

INSTRUCTOR: EBRU EKİNCİINSTRUCTOR: EBRU EKİNCİ

ADİDASADİDAS

-Adolf Dassler-Adolf Dassler

ADİDASADİDASAdi Adi Dassler - the man who gave adidas its nameDassler - the man who gave adidas its name

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Adolf Dassler was inspired by an idea when Adolf Dassler was inspired by an idea when he made his first shoes in 1920, at the age of he made his first shoes in 1920, at the age of just 20.just 20.

His vision was to provide every athlete with His vision was to provide every athlete with the best shoes for his respective discipline.the best shoes for his respective discipline.

It was this principle that guided him right up It was this principle that guided him right up until his death in 1978.until his death in 1978.

700 patents and other industrial property 700 patents and other industrial property rights worldwide are proof of his permanent rights worldwide are proof of his permanent quest for perfectionquest for perfection.   .  

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the first sport shoes

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Adi Dassler hires 2 shoemarkers and produces Adi Dassler hires 2 shoemarkers and produces his first handmade training shoes.his first handmade training shoes.

The story begins in his mother’s washroom with The story begins in his mother’s washroom with no electricity and no machinery.no electricity and no machinery.

He very soon begins to create different shoes He very soon begins to create different shoes for different sports.for different sports.

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In 1924, Adolf’s brother Rudolf Dassler joined In 1924, Adolf’s brother Rudolf Dassler joined the business and found Dassler Brothers Shoe the business and found Dassler Brothers Shoe Factory and did well—selling pairs of shoes Factory and did well—selling pairs of shoes each year.each year.

In 1948 they split upIn 1948 they split up.. The company formally registered as The company formally registered as adidas AGadidas AG

on 18 August 1949 on 18 August 1949 ..

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ProductsProducts

ADİDASADİDAS One of the main products of Adidas is football One of the main products of Adidas is football

equipmentsequipments. . Adidas remainAdidas remainss a major company in the a major company in the

supplysupplyinging team equipments for international team equipments for international football teams. Current examples include football teams. Current examples include FranceFrance, Germany, Romania, Argentina, Spain, Germany, Romania, Argentina, Spain, etc., etc.

The company has been an innovator in the area The company has been an innovator in the area of of shoesshoes for the sport with for the sport with importantimportant examples examples including development of the Copa Mondial boot including development of the Copa Mondial boot used for matches on firm dry pitches for almost used for matches on firm dry pitches for almost forty years. forty years.

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Adidas currentlyAdidas currently produce produces several running s several running shoes among others. shoes among others.

In addition, their performance apparel is In addition, their performance apparel is widely used by runners. widely used by runners.

Adidas also uses kangaroo leather to Adidas also uses kangaroo leather to make their more expensive shoes make their more expensive shoes

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The company also has products for other The company also has products for other sports. Such as cricet, tennis, golf, sports. Such as cricet, tennis, golf, basketball etc.basketball etc.

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The company’sThe company’s goal as a Group is to lead the goal as a Group is to lead the sporting goods industry with brands built on sporting goods industry with brands built on a passion for sports and a sporting lifestyle.a passion for sports and a sporting lifestyle.

theythey continuously continuously trytry to generate consumer to generate consumer excitement and excitement and increaseincrease brand brand earningearning by by performperforming a clear strategy. ing a clear strategy.

In everything In everything theythey do, do, theythey are focused on are focused on developing developing theirtheir brands to maximize the brands to maximize the Group’s operational and financial Group’s operational and financial performance.performance.

adidasadidas

… “… “impossible is nothing”impossible is nothing”