Welcome To Letizia Ad Team
-
Upload
morgan-grimshaw -
Category
Documents
-
view
220 -
download
0
description
Transcript of Welcome To Letizia Ad Team
Delivering innovative advertisingsolutions that provide measurable results.
5460 Desert Point DriveLas Vegas NV 89118p: 702.870.2362f: 702.878.0983www.LetiziaAdTeam.com
A message from Tom
It is my pleasure to introduce you to Letizia Ad
Team, a full-service advertising agency serving
clients such as yourself for over 35 years. With
our fusion of traditional and new media, we
pride ourselves on delivering results for our
clients.
Letizia Ad Team believes in a team-dynamic.
Our entire team of professionals will touch
your account and be involved in creating and
executing a multi-faceted, multi-year strategic
marketing effort. Be assured that everyone from
me, President and Owner of Letizia Ad Team, to
our receptionist will be knowledgeable of your
account, our strategies and goals together, and
the execution of said strategies and goals.
I thank you for the opportunity to grow your
brand and positively position your enterprise.
We encourage you to take the next step and
become a client of Letizia Ad Team, Nevada’s
hardest working ad agency. We look forward to
forging a prosperous, long-term relationship.
Tom Letizia
Welcome
WELCOME TO THE LETIZIA AD TEAM
Our advertising and marketing facility is located in fabulous
Las Vegas, Nevada and has been operating since 1974. Throughout
the years we’ve serviced a variety of clients big and small, local and
national with tremendous success stories at every turn. Our foundation
was built around the concept of “team”. Our approach to every aspect
of advertising and marketing starts and ends with teamwork. Here are
some things you should know about our culture at Letizia Ad Team:
Total Creative Freedom – Every member of our staff is eligible to
showcase their creative talents. From the receptionist to the President
of the company, every idea in our agency is heard. We always say “you
never know where the big idea is going to come from”. We encourage
frequent brainstorming sessions with many team members involved to
ensure that our clients are getting the very best we have to offer.
Ease of doing business - It’s very simple to do business with our
agency. From customer service to billing and fees, we always take the
approach of doing business the way we want to be treated. Whenever
we hire a new team member they are immediately shown the “Letizia
Way” of business practices which includes being respectful, creative,
professional, detail oriented, budget conscious, and reliable.
Advanced – Our staff is dedicated to always remaining on the cutting
edge of advertising and marketing advancements. Our web capabilities
surpass many of our peers due to the forward thinking nature of our
staff. We have a mixture of youthful minds and seasoned veterans that
provide a perfect balance of innovative new advancements with proven
advertising and marketing principles.
More for your money – One of our most admirable traits is providing
our clients with more than they expect. We often hear a client say
“wow, I can’t believe you took this idea so far” or “thanks for going the
extra mile”. This is what you can expect if you choose us to represent
you. We simply don’t stop until we exceed your expectations.
Make yourself at home on our website www.lvadteam.com.
Our biggest joy is getting results for our clients. We want to be a part
of your team. Hand in hand we can help your enterprise achieve every
goal set forth.
Creative
CREATIVE PHILOSOPHY
Creative. It’s not a tagline. It’s not a meaningful logo. At Letizia
Ad Team, creative is the lifeblood, a way of life for all of our team
members. The “TEAM” approach is consistent in our creative process
and is what differentiates Letizia Ad Team from our peers.
Ideas can come from anyone at anytime. At Letizia Ad Team, we
embrace this and encourage all staff to participate in the creative
process. Individuals are partnered up and briefed on the client’s goals,
expectations, etc.
Each creative partnership fully develops a concept and presents their
concept to the group. The top three or four are chosen and then details
such as storyboards, logos, web design, etc are executed to present to
the client.
Letizia Ad Team prides ourselves on consistently delivering
breakthrough creative to our clients. Creative that inspires the target
audience to act. Creative that delivers results.
Television
TELEVISION PRODUCTION
Letizia Ad Team provides national quality television production without
the national quality price tag. Our in-house capabilities are second to
none. We have the natural ability to capture the sight, sound, color,
motion, and emotion you want in a TV Commercial or long form video.
We take the production process from script to screen with state of the
art technology, creative concepts, and an unbelievable turn-around
time. Our broadcast production turnaround time differentiates us from
our peers. We’ve often had to turn around complete TV spots on hours
notice, and we succeed every time.
Our Visual Artists work out of two in-house Smoke Edit Suites, the
best in the industry. We welcome our clients to see our Visual Artists in
action as their spots or videos are edited. Make yourself at home while
our Visual Artists bring the ideas on paper to life
Talent,Writing& Radio
TALENT COORDINATION
From Nationally recognized celebrities to extras, Letizia Ad Team will
find the right talent for your campaign. Talent will make or break a
campaign. Selecting the “right” person is vital to the success of the
campaign. Our talent pool is endless and will make your campaign
stand out.
COPYWRITING
Copywriting is an art form. It all starts with the writing. Great design is
useless if the copy is wrong. A masterfully shot TV commercial means
nothing if the words don’t inspire. Our highly skilled “word-smiths”
craft every word with the client’s strategic goals in mind.
Every word is written to elicit a certain emotion, action, or reaction
from our target audience. Copywriting can be the difference between
great advertising or mediocre advertising, between the success and
failure of a campaign. Letizia Ad Team’s copywriters are a strange
breed, but are essential to our clients’ success.
RADIO PRODUCTION
When you are listening to the radio there is usually a sea of
commercials that run together. It becomes white noise. When you hear
one that stands out, THAT’S OURS. Letizia Ad Team’s skilled audio
technicians find that right mix of music, sound effects, and voice to
produce hard hitting, results oriented radio that creates a “theater-of-
the-mind” in radio audiences.
GraphicDesign
GRAPHIC DEPARTMENT
Letizia Ad Team has a full-service Graphic Design Department with a
range of capabilities. Our Design Team is great at designing to any
client’s needs. Whether you need something bold and impactful or
credible and classy, Letizia Ad Team’s Design Team possesses an array
of design styles to accommodate any industry and any target audience.
Our highly skilled Graphic Designers can take the simplest notion and
develop it into a piece of art that accomplishes the given objective.
Our team’s turnaround is industry leading. As with our television
production, often clients need an ad, mail piece, or even a corporate
identity package turned around in hours or a few days. Letizia Ad Team
always delivers by deadline.
Graphic design is a key component to good advertising and marketing.
Letizia Ad Team is proud to boast one of the most innovative and
talented Graphic Design teams in the country. Our Graphic Design
Department’s capabilities include:
• Brand Packages
• Corporate Identity Packages
• Outdoor Campaigns
• Collateral
• Direct Mail
• Website User Interface
InteractiveMedia
INTERACTIVE DEPARTMENT
Internet. Everything is moving online. Radio. Television. Print. All
traditional mediums now must have an online presence. Letizia Ad
Team’s Interactive Department understands that the internet is the
advertising vehicle with infinite possibilities.
It is the most innovative way to get your message across with countless
options for exposure. Our Interactive Department provides inventive
websites, progressive rich media, flash banners, promotional websites,
E-Mail blasts, and more.
Our Interactive Department can also help you expand your viral
marketing efforts. Social networking, blogging, podcasts, etc are
emerging medias that need to be exploited. Letizia Ad Team will make
you are the trend-setter of online marketing.
Case Study:Brent Wright
“Letizia Ad Team volunteered their services to provide PR for our recently
completed Extreme Makeover: Home Edition project. Though all their
services were donated, they made me feel as though they had been paid
a million dollars and that I was their only client. The team was always on
top of every detail and extremely professional in every way. They truly went
far above and beyond what I would have expected was part of the role of
PR - even scheduling pep rally and party venues, arranging for banners, and
taking care of a hundred other things. Their contacts, their relationships,
their connections, their enthusiasm, their quality and professionalism - I just
can’t say enough good things. They continue to amaze me.”
Brent Wright
President - Wright Engineers
AccountServices
ACCOUNT SERVICES
Letizia Ad Team may be progressive in our creative approach, but we
are still traditional when it comes to account service. We treat every
client, no matter the size, as if they were our only client. We pride
ourselves on being available whenever you need us. Excellent account
services is dependent on several variables:
• Communication
• Research
• Execution
• Results
COMMUNICATION
A great client-agency relationship is founded and maintained through
communication. Open and honest communication is vital to the
success of the Marketing Plan.
Letizia Ad Team likes to hold weekly meetings with our clients whether
that be face-to-face or via the web. We feel this allows us to keep a
finger on the pulse of each account. We want to know if you have
concerns, but we also like to know what you feel is working.
Research &Execution
RESEARCH
Every campaign begins and ends with research. Market research,
media research, and consumer research is vital to a successful
campaign. The Account Executive leads these efforts and must ensure
that our team is thorough and exhaustive in our research efforts.
Creative campaigns must be founded on research. What’s going to
make the consumer to say “they get me?” We can’t achieve that without
research. We must tailor a message that reflects the current market
and mind-set of our target demographics. In addition, we must place
media with mediums that match market research and appeal to the
consumers’ current mind-set.
EXECUTION
Execution is the difference between a mediocre Account Executive
and a great Account Executive. Even if the communication is great
and the research is there, if the execution is lacking, then the results
and ultimately the client-agency relationship will suffer. The Account
Executives at Letizia Ad Team operate with the highest sense of
urgency.
Every detail is important. From making sure production is on
schedule to promptly returning every phone call and email. Every
step of the campaign from research, concepting, production, media,
and especially result analysis needs to be efficiently and effectively
executed.
EnhancedServices
SERVICE ENHANCEMENTS
The nature of a service business requires that Letizia Ad Team
maintain a differentiation strategy to attain an advantage over our
competitors. Letizia Ad Team has several unique enhancements that
cannot be matched by our peers:
TURN-AROUND TIME
Letizia Ad Team prides itself on offering an industry-leading
turnaround time. We work efficiently and effectively. Entire campaigns
are turned around on a moment’s notice when necessary.
DEEP ROOTS IN LAS VEGAS COMMUNITY
Tom and Marla Letizia are prominent members of the Las Vegas
community. Because of established connections, we have great fund-
raising and PR abilities which have been demonstrated through the
Mayorial Campaigns of Oscar Goodman and various other politicians.
We have excellent relationships with every media outlet and are often
the first to know about upcoming promotions or changes.
EnhancedServices
TEAM APPROACH
As we’ve said, every Letizia Ad Team employee will touch your account
in some way. From the receptionist to the president of our company,
everyone will contribute and stay informed of your account.
IN-HOUSE MOBILE ADVERTISING
Letizia Ad Team’s sister company is Big Traffic Mobile Billboards
Worldwide. We are able to get mobile advertising cheaper and more
effective than any other advertising agency in Las Vegas. Big Traffic is
also the only mobile company to offer WOBI, which have been widely
successful for advertisers since their inception in 2008.
MediaBuying
INTELLIGENT FOCUSED MEDIA BUYING
Whereas creative is an art form, media buying is a science. Media
buying is more than just placing impressions for a client. A client
could have hundreds of spots on the air, but if they are not getting
their spots in front of the right people, it is a waste of advertising
dollars.
The Letizia Ad Team Media Department spends time pulling qualitative
research to discover the habits of the target demographic. We couple
this information with our knowledge of the market and goals of the
campaign to formulate a plan of attack. With a plan of attack in hand,
we conduct fair and honest negotiations to put together the best media
plan for our clients. Our plans are targeted to hit the right people, the
right amount of times, with the right message.
The Media Department’s job is not done once our buys are placed.
After the flight is complete, we check line by line to make sure
everything ran exactly as placed. We also run a post analysis of our
buys to make sure the stations are delivering what they promised. If
the results are not deemed acceptable, our Media Department will
short pay the media and fight for additional added value and make
goods.
Letizia Ad Team places millions of media dollars annually in the Las
Vegas market. We have long established relationships with the media
who know our expectations for our clients. Letizia Ad Team Media
Department’s rate negotiation, strategy and research gives us the
competitive advantage.
Case Study:OscarGoodman
Oscar Goodman always told longtime friend Tom Letizia, “If I run for office,
you will be my guy.” That statement came to fruition in the Spring of 1999
when Oscar announced his candidacy for Mayor of Las Vegas and hired our
agency and Tom Letizia as his Campaign Manager. Together, as underdogs,
we defied all the naysayers and won with terrific marketing, advertising and
public relations.
Along with day to day operations of the campaign, we pinpointed potential
voters and matched them to the media outlets that would give us the best
chance to sway their vote. This required strenuous research to accurately
place hundreds of thousands of dollars in media at precisely the right
moment.
Our agency also assisted in raising over 1.3 Million dollars for his campaign.
Since that time, Oscar has run 2 more times and won both times with Letizia
Ad Team handling the advertising and marketing.
Ad TeamFaculty
Tom Letizia
President & Owner
1974 - Present
Tom, a well- known and respected Las Vegas advertising executive,
brings over 30 years of experience to his clients. His extensive
background in radio, television, newspaper, outdoor and public
relations is combined with his knowledge and awareness of the unique
needs of the Las Vegas market. He made Letizia Ad Team a forerunner
in the advertising industry.
Prior to founding his own agency, Tom worked as a top account
executive at several Las Vegas television stations including KLAS-TV.
Since 1974, he has been president and CEO of Letizia Ad Team. In
addition, Tom was the owner and creator of the Half Price Dining Club,
former President of Doctors Marketing Association and was on the
board of trustees of The Meadow’s School. Additionally, he is a board
member of the Blind Center of Nevada.
He was a past owner of radio stations in Albuquerque, New Mexico,
Laughlin, Las Vegas and Tonopah, Nevada and a past owner of
KAME Fox 21 in Reno, Nevada. Tom is also a member of the Nevada
Broadcaster’s Hall of Fame and a member of Las Vegas Executive
Association.
Ad TeamFaculty
Ken Rubino
Vice President
1996 - Present
Ken joined the Letizia Ad Team in 1996 and quickly moved up the
company ladder with stints as a Media Buyer and Account Executive.
He reached his current position with the company as Vice President
in 2002, citing his versatility to clients’ needs and various market
conditions. Coupled with his creative approach, he rapidly advanced.
Originally from Long Island, New York, Ken spent 4 years serving in
the United States Navy and gained marketing experience during his
tour of duty. Ken was assigned to the public relations department of
the naval base in Pearl Harbor, Hawaii, acting as a liaison between the
media and the naval officers stationed in Pearl Harbor. This enabled
him to establish a rapport with different types of media and learn how
to utilize them to the advantage of his clients.
Ad TeamFaculty
Monte Wagner
CFO & GM
2007 – Present
Monte is a native Iowan, growing up in the small town of Luton.
He majored in accounting, earning his Bachelors of Business
Administration degree from the University of Iowa in 1979. He
continued his education, earning an MBA from Drake University in
1983 and became a CPA in 1984.
Monte joined Letizia Ad Team in September 2007 and brings
over two decades of experience managing accounting staff and
impacting bottom line performance; repeatedly exceeding established
expectations.
He is an expert in performance analysis and alignment of strategic
planning with operational enhancements. Wagner joined Letizia
Ad Team in 2007. He oversees financial operations for the Letizia
Companies consisting of four companies. Wagner is also the General
Manager of Letizia Ad Team and is responsible for fostering growth in
each department.
Lisa Cripe
Media Director
2004 – Present
Lisa grew up in a small town in Indiana called Nappanee. Lisa
graduated from Purdue University in May of 2003 from the school of
Liberal Arts. Her degree is in communications with a concentration
in advertising. She also has two minors, one in management and the
other in psychology. Lisa worked for a couple different ad agencies
before finding her home here at Letizia Ad Team in 2004.
Before transitioning to Media, Lisa was an Account Executive with
Letizia Ad Team. Lisa prides herself on being a tough negotiator,
but fair to any media company who wants to vie for business. Lisa
cultivated an aggressive Media Department that is now one of the best
in Las Vegas.
Ad TeamFaculty
Abby Harlan
Media Buyer
2007 – Present
A native Hoosier, Abby grew up in Terre Haute, Indiana. After winding
her way through 4 years of college she emerged from Indiana
University holding a degree in Telecommunications with a focus on
industry and management with a minor from the Kelley School of
Business.
After deciding she needed a change of scenery, she left the farmland
and headed west to Las Vegas. She worked for another agency in town
for 1 year before finding her home as a research specialist and Media
Buyer for Letizia Ad Team.
Ad TeamFaculty
Brittany Madsen
Account Executive
2006 – Present
Brittany was born and raised in Ft. Lauderdale, FL. Her family
relocated to Las Vegas in 1999. She is currently pursuing a marketing
degree from the University of Nevada Las Vegas and will graduate in
2010. Brittany worked in radio before transitioning to the agency side
of advertising.
She signed with Letizia in April of 2006 and quickly moved up the
company ladder spending time as a Media Assistant, Print Account
Coordinator and now as an Account Executive. She has expert skills in
market and consumer research which has helped foster her approach
to each account. In addition to her client service, Brittany prides
herself on her creative abilities. We often hear her say, “I like being the
idea person.”
Ivan Flores
Art Director
2007 – Present
Ivan attended Birmingham H.S. Journalism/Technology Magnet. While
being part of his high school newspaper and website, he decided that
graphic design was what he wanted to do for a profession.
He attended LAVC and studied various art disciplines. Ivan brought
eight years experience when he signed with the Letizia Ad Team
including experience as a Web Design Director and Graphic
Department Manager. Ivan has expert skills in photo retouching and
manipulation, web design, brand development, and collateral creation.
Ivan’s unique ability to design in a variety of styles for any project is a
strong asset for Letizia Ad Team.
Ad TeamFaculty
Sam Seegars
Production Manager
2005 – Present
Sam brings more than 22 years production experience to Letizia Ad
Team clients. Originally from East Tennessee, Sam began at Eastman
Kodak’s audio visual department. In 1986 she joined WJHL-TV 11,
a CBS affiliate in Johnson City, Tennessee as the nightly newscast
director and TD. In 1990, she earned a Bachelor of Science in Mass
Communication, Broadcast Production and Performance from East
Tennessee State University.
In 1992, Sam moved to Las Vegas and worked as an editor for KVVU
Fox5. The following year, Sam moved to cable and built the production
department from the ground up and developed a production team. She
was responsible for more than 2,000 commercials created for a variety
of clients in the Las Vegas market. Many local and national awards
honor her work.
In 2005, Sam joined Letizia Ad Team, giving Letizia clients an edge
with her wide range of experience, knowledge of production and proven
track record of creating television advertising that gets results.
Chris Johnston
Interactive Director
2006 – Present
Chris brings more than ten years experience in broadcast production
and internet development. Chris has worked at several broadcast
television stations as a producer, director, and production manager.
Before joining the Letizia Ad Team, Chris was the production manager
at Cox Media Las Vegas. Chris also taught compositing and 3-D
animation at the Community College of Southern Nevada for two years.
Chris started at Letizia Ad Team in 2005 as a Senior Visual Artist.
His work ethic, enthusiasm and ability to quickly learn did not go
unnoticed because in 2008, Johnston was promoted to Interactive
Director. His responsibilities include web design, hosting, maintenance,
email blasts, and search engine optimization. He currently teaches
Web Development at UNLV.
Case Study:FairfaxHyundai
“When Ken Rubino walked in my office and asked for a few minutes of
my time, I naturally saw it as just another salesman selling his “excellent
product.” Hesitantly I went with my gut feel and agreed to a 3 month “no
questions asked” trial. Needless to say, I have not had any reason to look
back. Your team all go beyond what is expected, and that is attribute to
why we have stayed among the top ten Hyundai dealerships in the country.
Please extend my gratitude to your staff, and I look forward to a fruitful
partnership in the future.”
Sam Mansouri
Owner - Fairfax Hyundai
NotableAlumni
SUPERSTORE AUTOMOTIVE GROUP
We support the largest auto group in Las Vegas, Las Vegas Automotive
Group. We place over $8 million annually in media for them.
Our aggressive media spending coupled with trend-setting creative
has produced success for each dealership on a national level. TV,
Radio, Print, Mail, and Internet have been the recipe for success.
We meet with each dealership weekly for strategic planning, account
maintenance, and campaign evaluations.
HYUNDAI DEALER ADVERTISING ASSOCIATIONS
Letizia Ad Team represents 8 Groups of Hyundai Dealers throughout
South Central United States markets include: Dallas, San Antonio,
Austin, Nashville, New Mexico, El Paso, New Orleans, Gulf Coast, and
Alabama.
We coordinate all Groups’ advertising efforts through Hyundai Motor
America. Letizia Ad Team places over $500,000 in each market for
a total annual media placement over $8.1 Million. National quality
television paired with local hard sell offers and hooks have garnered
market share in a down economy.
NotableAlumni
MJ CHRISTENSEN
Letizia Ad Team recently helped consolidate MJ Christensen’s stores.
We placed over $200,000 in media for February and March. A high
frequency, full media blitz was developed for this campaign including
television, radio, mobile billboards, e-mail blasts, and internet.
The campaign was extremely successful as the store being
consolidated reported average weekly sales of over $70,000.
EXTREME MAKEOVER: HOME EDITION
Letizia Ad Team donated advertising and PR services to Extreme
Makeover: Home Edition while they were in Las Vegas. We were
responsible for coordinating all media and press coverage of the event
and all post-events.
Letizia Ad Team built and maintained the volunteer website as well
as collateral materials for the build site. We also arranged donations
of materials from volunteer shirts to signage to refreshments for
volunteers.
NotableAlumni
MORE OF OUR ESTABLISHED CLIENTS
• Volunteers of America
• Work Force Wear
• NetShingle.com
• Congregation Ner Tamid
• Leather Headquarters
• Yesco
• Best Mattress
• Creative Countertops
• Skyline Casino
• Ricardo’s
• Philip Goldstein
SampleArtwork
HYUNDAI DEALER ASSOCIATION
SampleArtwork
Classic Vegas. Winning Style.
JOIN US FOR
MARTINI
MONDAYS
ENJOY GREAT
MARTINIS AND
LIVE MUSIC
600 E FREMONT • 385.5200
ELCORTEZHOTELCASINO.COM
MARTINI
MONDAYS
Classic Vegas. Winning Style.600 East Fremont St. • Las Vegas, NV 89101
800-634-6703 • 702-385-5200
www.elcortezhotelcasino.com
ULES
times and
h player ach
d times. e
he
yers are
exactly
om For
t
ff
ll
APRIL 17 & 18APRIL 17 & 18
BLACKJACK TOURNAMENT
BLACKJACK TOURNAMENT
EL CORTEZ HOTEL & CASINO
SampleArtwork
MJ CHRISTENSEN DIAMONDS
CHRISTENSEN DIAMONDS
Since
UP TO
PLUSPLUS EVERYDAY SAVINGS OF
V.I.P. CUSTOMERS ONLY!V.I.P. CUSTOMERS ONLY!
BRING THIS CARD AND RECEIVE AN ADDITIONAL
THISTHISLOCATIONLOCATIONONLY!ONLY!
UPTO
YOUR PURCHASE!
on diamonds, necklaces,
watches, earrings, bridal sets,
rings, bracelets and more!
PERFECTPERFECT
FORFOR
VALENTINES VALENTINES
DAY!DAY!
SampleArtwork
SUPERSTORE AUTO GROUP
Letizia Ad Team coordinates all advertising efforts for the El Cortez
Hotel and Casino. The El Cortez requires an immense about of design
including multi-tiered mailers, newsletters, promotional signage, print ads,
and various pieces of collateral. Letizia Ad Team places over $250,000
annually in Television and Print media for the El Cortez. We meet weekly
for strategic planning, account maintenance, and campaign evaluations.
Case Study:El Cortez
WE LOOK FORWARD TO WORKING WITH YOU
In keeping with our team approach, everyone here at Letizia Ad Team
would like to thank you for the opportunity to share our work.
We look forward to hearing from you soon and forging a meaningful
successful working relationship.
Should you have any questions, please do not hesitate to contact us:
702-870-2362 (office)
SEE MORE OF OUR WORK
This presentation is just an overview of our abilities. Please take a look
online and see some of the other projects we have been working on, as
well as videos of our TV spots and interviews with Tom.
www.LetiziaAdTeam.com
www.BigIdeaTom.com
Thank You